BCforward
Marketing Lead
BCforward, Spring, Texas, us, 77391
Marketing Lead
BCforward is currently seeking a highly motivated
Marketing Lead for a
opportunity in Remote!Position Title:
Marketing Lead
Location:
Remote
Anticipated Start Date:
09/23
Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.
Expected Duration : 03+ months contract + Renewable
Job Type:
[FULL TIME (>%3D40 HRS WEEKLY) [CONTRACT], [REMOTE]Pay Range: $55-$61/hr only on W2
Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).
Job Description:
Responsibilities:
As the Growth Marketing Lead, Commercial, you will be responsible for driving acquisition, experimentation, retention and engagement, and monetisation for client range of PCs, printers, peripherals, and services.You will collaborate with Global Business Units, Market Marketing Leads, and multiple Centers of Excellence (Media, Content, MarTech, etc.) to create and implement growth strategies and tactics across organic and paid channels, thereby accelerating the global adoption of client commercial (B2B) products.We are open to hiring teleworkers within the United States.
WHY IS THIS ROLE UNIQUE?
Impact & visibility:
You will drive the global growth of our commercial product line, including personal computers, printers, peripherals, and workplace services, helping client achieve its ambitious business objectives.World-class brand and culture:
Work with one of the most recognized brands globally, rooted in our Silicon Valley origins and the client Way culture.
WHAT YOU'LL DO
Collaborate closely across functions including Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science to define strategy, build scalable growth models, and deliver data-driven solutions that delight users and drive business outcomes.Create and maintain core Acquisition models - both qualitative and quantitative - for commercial products and services.These models could involve demand creation, demand capture, ABM, or a hybrid approach.Work alongside product marketing to develop or adapt content/assets for scaled and/or account-based programs tailored to the journey stage and account status.Partner with Market and Country Marketing teams to oversee the implementation/execution of acquisition models across relevant channels, both paid and organic.Continuously refine the acquisition models through rapid experimentation.Forecast, measure, monitor, and report on the performance of growth models and campaigns against key metrics like marketing qualified accounts/opportunities (MQA/MQO) and marketing contributed wins model (MCW).Collaborate with Product, Design, and Engineering teams to optimize the acquisition, activation, and retention funnel as well as the product onboarding experience.Eventually, establish Retention + Engagement models.WHAT WE'RE LOOKING FOR
Marketing Expertise:
Extensive experience in executing high-profile multi-channel marketing campaigns within the Commercial/Enterprise/B2B segment, with a strong focus on integrated marketing and account-based strategies.End-to-End Connections Planning:
A deep understanding of the Customer Decision Journey and how to build an outstanding customer experience to delight and convert target accounts and cohorts mapped to journey stages.Experience in creating or adapting content/assets for use in account-based programs aligned with journey stages and account status.Growth Expertise:
Over 5 years of demonstrated expertise in building scalable and compounding growth models (ABM, demand capture, and/or Reforge), including one-to-many, one-to-few, and one-to-one approaches, and driving growth for Commercial/Enterprise/B2B products and/or services.Analytical Skills:
You are comfortable with numbers and can analyze large data sets using tools such as Excel, Power BI, Python, SQL, Google Analytics, Heap, Amplitude, etc. to extract key insights that inform your growth strategies and tactics.Cross-functional Execution Skills:
You develop effective cross-functional relationships and collaborate with paid media, search, and content teams to drive the digital strategy for ABM (digital ads, paid social, content syndication, etc.) as part of these marketing programs.You also help build web experiences and/or landing page experiences for target accounts / cohorts.Learning mindset:
You have a deep sense of curiosity and are constantly seeking to improve yourself and your colleagues.Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.Keywords:
Marketing, Excel, Power BI, Python, SQL
About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.
Interested candidates please send resume in Word format Please reference job code 229013 when responding to this ad.
BCforward is currently seeking a highly motivated
Marketing Lead for a
opportunity in Remote!Position Title:
Marketing Lead
Location:
Remote
Anticipated Start Date:
09/23
Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.
Expected Duration : 03+ months contract + Renewable
Job Type:
[FULL TIME (>%3D40 HRS WEEKLY) [CONTRACT], [REMOTE]Pay Range: $55-$61/hr only on W2
Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).
Job Description:
Responsibilities:
As the Growth Marketing Lead, Commercial, you will be responsible for driving acquisition, experimentation, retention and engagement, and monetisation for client range of PCs, printers, peripherals, and services.You will collaborate with Global Business Units, Market Marketing Leads, and multiple Centers of Excellence (Media, Content, MarTech, etc.) to create and implement growth strategies and tactics across organic and paid channels, thereby accelerating the global adoption of client commercial (B2B) products.We are open to hiring teleworkers within the United States.
WHY IS THIS ROLE UNIQUE?
Impact & visibility:
You will drive the global growth of our commercial product line, including personal computers, printers, peripherals, and workplace services, helping client achieve its ambitious business objectives.World-class brand and culture:
Work with one of the most recognized brands globally, rooted in our Silicon Valley origins and the client Way culture.
WHAT YOU'LL DO
Collaborate closely across functions including Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science to define strategy, build scalable growth models, and deliver data-driven solutions that delight users and drive business outcomes.Create and maintain core Acquisition models - both qualitative and quantitative - for commercial products and services.These models could involve demand creation, demand capture, ABM, or a hybrid approach.Work alongside product marketing to develop or adapt content/assets for scaled and/or account-based programs tailored to the journey stage and account status.Partner with Market and Country Marketing teams to oversee the implementation/execution of acquisition models across relevant channels, both paid and organic.Continuously refine the acquisition models through rapid experimentation.Forecast, measure, monitor, and report on the performance of growth models and campaigns against key metrics like marketing qualified accounts/opportunities (MQA/MQO) and marketing contributed wins model (MCW).Collaborate with Product, Design, and Engineering teams to optimize the acquisition, activation, and retention funnel as well as the product onboarding experience.Eventually, establish Retention + Engagement models.WHAT WE'RE LOOKING FOR
Marketing Expertise:
Extensive experience in executing high-profile multi-channel marketing campaigns within the Commercial/Enterprise/B2B segment, with a strong focus on integrated marketing and account-based strategies.End-to-End Connections Planning:
A deep understanding of the Customer Decision Journey and how to build an outstanding customer experience to delight and convert target accounts and cohorts mapped to journey stages.Experience in creating or adapting content/assets for use in account-based programs aligned with journey stages and account status.Growth Expertise:
Over 5 years of demonstrated expertise in building scalable and compounding growth models (ABM, demand capture, and/or Reforge), including one-to-many, one-to-few, and one-to-one approaches, and driving growth for Commercial/Enterprise/B2B products and/or services.Analytical Skills:
You are comfortable with numbers and can analyze large data sets using tools such as Excel, Power BI, Python, SQL, Google Analytics, Heap, Amplitude, etc. to extract key insights that inform your growth strategies and tactics.Cross-functional Execution Skills:
You develop effective cross-functional relationships and collaborate with paid media, search, and content teams to drive the digital strategy for ABM (digital ads, paid social, content syndication, etc.) as part of these marketing programs.You also help build web experiences and/or landing page experiences for target accounts / cohorts.Learning mindset:
You have a deep sense of curiosity and are constantly seeking to improve yourself and your colleagues.Benefits:
BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.Keywords:
Marketing, Excel, Power BI, Python, SQL
About BCforward:
Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.
BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.
BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.
To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.
This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.
Interested candidates please send resume in Word format Please reference job code 229013 when responding to this ad.