HonorVet Technologies
Sr. Manager, Planning (Integrated Marketing)
HonorVet Technologies, Chicago, Illinois, United States, 60290
Title: Sr. Manager, Planning (Integrated Marketing)Duration: 6+ Months contract with possibility of extension or FTELocation: Chicago, IL 60642 (100% Remote role)Work hours: 8 am - 5:30 pmPosition description
Sr. Manager, Experience Planning (Integrated Marketing) This contractor will continually improve how we develop meaningful and effective consumer experiences through the full marketing journey.They will champion the use of technology and data to create end-to-end full funnel campaigns for the Sweet Snacking category that bring to life breakthrough, culturally relevant creative ideas that tackle brand and creative challenges.In this integrated marketing role, they'll identify and serve experiences to audiences that have the greatest growth potential, mapping to specific messaging and content that will resonate most, across all Paid/Owned/Earned channels inclusive of Omni-commerce.They will support the team to create best in class strategies, audience approaches, campaigns, and measurement frameworks to strengthen ROI and Effectiveness for our rands.This role is the ultimate dot connector, see the big picture view and are obsessed with delivering integrated consumer experiences in partnership with best-in class creative and media agencies.Set the Strategy - In partnership with the Brand team, you'll support the development of the annual marketing plans to deliver against the business needs.They'll lead every step through the full process - creation of agency briefs to creative development through measurement of the programs - that the plans deliver against the business KPIs.They'll be aware of all paid media efforts and help lead the charge on creative inputs.They'll map specific messaging & creative across the funnel; this includes leveraging data and technology to continually improve our Effectiveness and ROIs through enhanced approaches and initiatives.Champion Integrated Connections Planning - You'll be helping lead the team to development the full consumer Experience Plan; ensuring each channel is stretching with maximum opportunity to create multi-touchpoint experiences for our consumers and cultural breakthrough.They'll identify big idea opportunities that drive relevancy, breakthrough & persuasion to improve effectiveness (and then bring those campaigns to life).They will define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.They will serve as master connector within Client's own walls as a conduit with Away from Home (food service), Corporate Affairs, Wellbeing and Omni, to name a few.
Skill Required
Strong cross-channel knowledge including traditional, Digital/Search, CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.Deep understanding of our consumers, culture, category, brands and the interplay between each.Expertise in behavioural science principles and how each can be leveraged for maximum consumer engagement/participation.Proven ideation, brainstorming, and facilitation skills.Belief and commitment to the power of ideas, the creative process, and the ability to discern which will lead to a breakthrough presence in market and behaviour change.Dedication and championing of the ICP process, our brands, and our teams across the organization and the industry.Demonstrated leadership in motivating, coalescing, and working with cross functional teams.Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.Strong knowledge of various marketing channels i.e. digital, search, CRM, PR, experiential, eComm.Cross-channel marketing, strategic insights, leadership, project management, creative ideation.Five most critical skillsCollaboration
Demonstrated leadership in motivating, coalescing, and working with cross functional teams.
Project Management
Define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
Cross Channel Knowledge
Strong cross-channel knowledge including traditional, Digital/Search, CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.Strategic & Consumer Insight Driven
Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.Courage to think big, speak up and fearlessly pursue opportunities: Belief and commitment to the power of ideas, the creative process, and the ability to discern which will lead to a breakthrough presence in market and behaviour change.Experience Required
10 years of integrated marketing experience, with a heavy focus on digital.
Education Required
Bachelor's degree in marketing or related field.
Sr. Manager, Experience Planning (Integrated Marketing) This contractor will continually improve how we develop meaningful and effective consumer experiences through the full marketing journey.They will champion the use of technology and data to create end-to-end full funnel campaigns for the Sweet Snacking category that bring to life breakthrough, culturally relevant creative ideas that tackle brand and creative challenges.In this integrated marketing role, they'll identify and serve experiences to audiences that have the greatest growth potential, mapping to specific messaging and content that will resonate most, across all Paid/Owned/Earned channels inclusive of Omni-commerce.They will support the team to create best in class strategies, audience approaches, campaigns, and measurement frameworks to strengthen ROI and Effectiveness for our rands.This role is the ultimate dot connector, see the big picture view and are obsessed with delivering integrated consumer experiences in partnership with best-in class creative and media agencies.Set the Strategy - In partnership with the Brand team, you'll support the development of the annual marketing plans to deliver against the business needs.They'll lead every step through the full process - creation of agency briefs to creative development through measurement of the programs - that the plans deliver against the business KPIs.They'll be aware of all paid media efforts and help lead the charge on creative inputs.They'll map specific messaging & creative across the funnel; this includes leveraging data and technology to continually improve our Effectiveness and ROIs through enhanced approaches and initiatives.Champion Integrated Connections Planning - You'll be helping lead the team to development the full consumer Experience Plan; ensuring each channel is stretching with maximum opportunity to create multi-touchpoint experiences for our consumers and cultural breakthrough.They'll identify big idea opportunities that drive relevancy, breakthrough & persuasion to improve effectiveness (and then bring those campaigns to life).They will define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.They will serve as master connector within Client's own walls as a conduit with Away from Home (food service), Corporate Affairs, Wellbeing and Omni, to name a few.
Skill Required
Strong cross-channel knowledge including traditional, Digital/Search, CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.Deep understanding of our consumers, culture, category, brands and the interplay between each.Expertise in behavioural science principles and how each can be leveraged for maximum consumer engagement/participation.Proven ideation, brainstorming, and facilitation skills.Belief and commitment to the power of ideas, the creative process, and the ability to discern which will lead to a breakthrough presence in market and behaviour change.Dedication and championing of the ICP process, our brands, and our teams across the organization and the industry.Demonstrated leadership in motivating, coalescing, and working with cross functional teams.Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.Strong knowledge of various marketing channels i.e. digital, search, CRM, PR, experiential, eComm.Cross-channel marketing, strategic insights, leadership, project management, creative ideation.Five most critical skillsCollaboration
Demonstrated leadership in motivating, coalescing, and working with cross functional teams.
Project Management
Define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
Cross Channel Knowledge
Strong cross-channel knowledge including traditional, Digital/Search, CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.Strategic & Consumer Insight Driven
Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.Courage to think big, speak up and fearlessly pursue opportunities: Belief and commitment to the power of ideas, the creative process, and the ability to discern which will lead to a breakthrough presence in market and behaviour change.Experience Required
10 years of integrated marketing experience, with a heavy focus on digital.
Education Required
Bachelor's degree in marketing or related field.