TD Bank
Product Engagement Credit Card Marketing Manager
TD Bank, Englewood, Colorado, us, 80151
Work Location:
United States of America
Hours:
40
Pay Details:
$86,840 - $139,360 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The Product Engagement Credit Card Marketing Manager is responsible for managing marketing initiatives and projects for a defined set of US Merchants, Dealers, and/or Co-brand Partners. This will include the development and implementation of marketing strategies and marketing creative, negotiation with Partners and Vendors, and ensuring compliance with regulatory guidelines.
Depth & Scope:
Manages and/or influences development and implementation of Customer Acquisition marketing initiatives/programs for US Merchants, Dealers, and/or Co-brand Partners using multiple channels including direct mail, in-store collateral, email, and online marketing
Interacts directly with Partners through presentations, recommendations, negotiations and regular meetings
Ensures TD and Partner marketing complies with applicable regulations
Evaluates effectiveness of marketing programs and creates strategies to improve future initiatives
Works closely with Account Managers (and other internal groups such as Finance, Operations, Credit, Risk) to develop comprehensive marketing plans for each merchant, dealer and/or co-branded partner
Evaluates effectiveness of projects after implementation
Compiles and analyzes feedback from various internal areas and outside vendors, develops recommendations, as appropriate, and incorporates changes into future marketing plans
Coordinates development and implementation of Public Relations Strategy for assigned Partners
Manages external vendors (creative agencies, print and production vendors, etc.)
Provides Senior Management with regular updates on marketing campaign performance
Manages promotional marketing budget for each assigned Partner to ensure proper utilization and optimization
Manages cross-business unit projects, as appropriate. Mentors/supervises less seasoned team members
Contributes to development of overall division goals, establishes and implements department goals, strategies, programs, policies and procedures in support of division objectives, including budget
Successfully completes all required online training. Utilizes and follows Compliance/Risk/AML/Legal control programs
Consults with all Risk functions in the development and documentation of policies, procedures and controls for all department processes
Ensures effective compliance with all job-relevant State and Federal regulations, including, but not limited to TD Bank Employee policies, procedures, CRA EEO/AA, as well as all job-relevant Risk Management and Corporate standards
Ensures TD Bank maintains successful audits and exams within all areas
Ensures that own work, as well as work of any Employees supervised, is in compliance with applicable laws, regulations and guidelines as detailed in policies located on Company intranet; Policies include but are not limited to: Fair Lending, Know Your Customer, Bank Secrecy Act and other applicable anti-money-laundering policies
Education & Experience:
Bachelor's Degree or equivalent experience
7+ years related experience required
Extensive knowledge of financial services marketing practices and techniques, ideally in credit cards
Excellent relationship management skills, including the ability to interact with a wide variety of external (Partners and Vendors) and internal entities
Excellent communication skills, both verbal and written
Ability to analyze data and turn it into recommendations for future marketing strategies
Proven organizational skills
Vendor management experience required
Proven ability to manage projects while working well within a team environment
Works independently with little or no daily supervision required
Supervisory experience preferred
PC skills, with good general knowledge of related technology systems
Occasional travel required
Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
Domestic Travel – Occasional
International Travel – Never
Performing sedentary work – Continuous
Performing multiple tasks – Continuous
Operating standard office equipment - Continuous
Responding quickly to sounds – Occasional
Sitting – Continuous
Standing – Occasional
Walking – Occasional
Moving safely in confined spaces – Occasional
Lifting/Carrying (under 25 lbs.) – Occasional
Lifting/Carrying (over 25 lbs.) – Never
Squatting – Occasional
Bending – Occasional
Kneeling – Never
Crawling – Never
Climbing – Never
Reaching overhead – Never
Reaching forward – Occasional
Pushing – Never
Pulling – Never
Twisting – Never
Concentrating for long periods of time – Continuous
Applying common sense to deal with problems involving standardized situations – Continuous
Reading, writing and comprehending instructions – Continuous
Adding, subtracting, multiplying and dividing – Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards)
Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
United States of America
Hours:
40
Pay Details:
$86,840 - $139,360 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The Product Engagement Credit Card Marketing Manager is responsible for managing marketing initiatives and projects for a defined set of US Merchants, Dealers, and/or Co-brand Partners. This will include the development and implementation of marketing strategies and marketing creative, negotiation with Partners and Vendors, and ensuring compliance with regulatory guidelines.
Depth & Scope:
Manages and/or influences development and implementation of Customer Acquisition marketing initiatives/programs for US Merchants, Dealers, and/or Co-brand Partners using multiple channels including direct mail, in-store collateral, email, and online marketing
Interacts directly with Partners through presentations, recommendations, negotiations and regular meetings
Ensures TD and Partner marketing complies with applicable regulations
Evaluates effectiveness of marketing programs and creates strategies to improve future initiatives
Works closely with Account Managers (and other internal groups such as Finance, Operations, Credit, Risk) to develop comprehensive marketing plans for each merchant, dealer and/or co-branded partner
Evaluates effectiveness of projects after implementation
Compiles and analyzes feedback from various internal areas and outside vendors, develops recommendations, as appropriate, and incorporates changes into future marketing plans
Coordinates development and implementation of Public Relations Strategy for assigned Partners
Manages external vendors (creative agencies, print and production vendors, etc.)
Provides Senior Management with regular updates on marketing campaign performance
Manages promotional marketing budget for each assigned Partner to ensure proper utilization and optimization
Manages cross-business unit projects, as appropriate. Mentors/supervises less seasoned team members
Contributes to development of overall division goals, establishes and implements department goals, strategies, programs, policies and procedures in support of division objectives, including budget
Successfully completes all required online training. Utilizes and follows Compliance/Risk/AML/Legal control programs
Consults with all Risk functions in the development and documentation of policies, procedures and controls for all department processes
Ensures effective compliance with all job-relevant State and Federal regulations, including, but not limited to TD Bank Employee policies, procedures, CRA EEO/AA, as well as all job-relevant Risk Management and Corporate standards
Ensures TD Bank maintains successful audits and exams within all areas
Ensures that own work, as well as work of any Employees supervised, is in compliance with applicable laws, regulations and guidelines as detailed in policies located on Company intranet; Policies include but are not limited to: Fair Lending, Know Your Customer, Bank Secrecy Act and other applicable anti-money-laundering policies
Education & Experience:
Bachelor's Degree or equivalent experience
7+ years related experience required
Extensive knowledge of financial services marketing practices and techniques, ideally in credit cards
Excellent relationship management skills, including the ability to interact with a wide variety of external (Partners and Vendors) and internal entities
Excellent communication skills, both verbal and written
Ability to analyze data and turn it into recommendations for future marketing strategies
Proven organizational skills
Vendor management experience required
Proven ability to manage projects while working well within a team environment
Works independently with little or no daily supervision required
Supervisory experience preferred
PC skills, with good general knowledge of related technology systems
Occasional travel required
Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
Domestic Travel – Occasional
International Travel – Never
Performing sedentary work – Continuous
Performing multiple tasks – Continuous
Operating standard office equipment - Continuous
Responding quickly to sounds – Occasional
Sitting – Continuous
Standing – Occasional
Walking – Occasional
Moving safely in confined spaces – Occasional
Lifting/Carrying (under 25 lbs.) – Occasional
Lifting/Carrying (over 25 lbs.) – Never
Squatting – Occasional
Bending – Occasional
Kneeling – Never
Crawling – Never
Climbing – Never
Reaching overhead – Never
Reaching forward – Occasional
Pushing – Never
Pulling – Never
Twisting – Never
Concentrating for long periods of time – Continuous
Applying common sense to deal with problems involving standardized situations – Continuous
Reading, writing and comprehending instructions – Continuous
Adding, subtracting, multiplying and dividing – Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you’ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we’re here to support you towards your goals. As an organization, we keep growing – and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more (http://hrportal.ehr.com/tdtotalrewards)
Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we’re committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
If you are an applicant with a disability and need accommodations to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.