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Publicis Groupe

Analyst, Media Technology

Publicis Groupe, Boston, Massachusetts, us, 02298


Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Right now, we’re looking for an Analyst to join our Media Technology group – someone with an unwavering attention to detail who can support and ensure timely and accurate completion of digital advertising campaign deliverables.Sound like you? Read on.Job Description You’ll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns. Day to day, your role will include:Collecting creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to siteUploading creative elements and mapping according to traffic instructions into an Ad ServerGenerating tags, testing them and instructing relevant parties on implementation of tags/codes to ensure integrity of the intended planConfirming quality of all campaign elements – you’ll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctlyMaintaining daily/weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression deliveryIdentifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutionsBecoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)Keeping a pulse on industry news & innovations – you’ll attend and participate in presentations from vendorsPartner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when neededQualifications

Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)Computer skills (including proficiency in Microsoft Office), as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every dayEffective time-management, impeccable attention to detail and a compulsive ability to stay organizedAmazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful and kindProficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocketA love of media – and the motivation to learn everything you can and get better at everything you doGot what it takes? We’d love to hear from you.Additional Information Digitas is an equal opportunity employer.

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