Sony Corporation of America
Global Product Manager - CRM and Digital Marketing
Sony Corporation of America, San Jose, California, United States, 95123
Sony Biotechnology Inc.,
based in San Jose, California, supplies advanced flow cytometry analysis and sorting technology for use in life science research. It markets products to private and public research institutions, pharmaceutical and biotechnology companies, and large medical centers.
If your skills, experience, and qualifications match those in this job overview, do not delay your application.POSITION SUMMARYSony Biotechnology is seeking a
Global Product Manager - CRM and Digital Marketing
to join their group. The Global Product Manager will have dual responsibility to support CRM operations to deliver productivity, efficiency, and automation in Sales operations to accelerate growth and will also work on the development of Digital marketing strategies to be executed across multiple channels and track effectiveness through meaningful KPIs to optimize ROI. This role will focus on improving customer acquisition and retention and oversee the transformation of the current online experience.This role will require 3 days on-site at the San Jose office.JOB RESPONSIBILITIESThis position will lead implementation efforts for the organization's investments in sales force effectiveness and manage functions essential to sales force productivity.This position will develop close collaboration with internal stakeholders to ensure the appropriate objectives and priorities are shared within the Sales organization and Customer service.
Monitor and improve eCommerce performance to improve Leads and funnel performance to increase efficiency.Manage and support the use of CRM tools with sales teams including leading needed training and managing activities of the CRM implementation team.
Within the Marketing function, this role will lead the effective implementation of Marketing automation and leverage reporting and analytics to improve customer engagement.
Collaborate with internal teams to optimize user experience and campaign performance through aligned content creation and messaging.Partner with regional teams to align SEM and SEO strategies by identifying in-market keyword opportunities.Measure and report performance of the digital assets and assess against goals (ROI and KPIs).
Keep updated on latest practices and trends through close collaboration with domain leaders.Up to 20% of domestic/international travel may be required.QUALIFICATIONS FOR POSITIONRequires a Bachelor's degree with 5+ years of experience in digital marketing and Sales Operations OR equivalent.Requires a minimum of 3+ years' experience in a digital marketing environment in the Life Sciences sector.Must have experience in B2B marketing, particularly in marketing automation, CRM, website transformation projects, and SEM/SEO technologies and tools.Have experience working closely with/managing external agencies and contractors.Strong integrated marketing and communications skills including research, analytical skills, data management, and project management.Ability to manage complexity and coordinate across a number of stakeholders while meeting deadlines.All candidates must be authorized to work in the USA.In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion.Benefits:Comprehensive medical, prescription drug, dental, and vision coverage.Employee assistance plan and comprehensive behavioral health benefits.Fertility benefits, including surrogacy and adoption assistance programs.Basic and supplemental life insurance for employees and their families.401(k) Plan with company match.Education assistance and student loan programs.Other Programs:Time off to include vacation, paid holidays, sick leave, and Summer Fridays.Referral bonuses (subject to eligibility).Matching gift program.The anticipated annual base salary for this position is $120,000 to $160,000.#LI-KD1Sony is an Equal Opportunity Employer.
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based in San Jose, California, supplies advanced flow cytometry analysis and sorting technology for use in life science research. It markets products to private and public research institutions, pharmaceutical and biotechnology companies, and large medical centers.
If your skills, experience, and qualifications match those in this job overview, do not delay your application.POSITION SUMMARYSony Biotechnology is seeking a
Global Product Manager - CRM and Digital Marketing
to join their group. The Global Product Manager will have dual responsibility to support CRM operations to deliver productivity, efficiency, and automation in Sales operations to accelerate growth and will also work on the development of Digital marketing strategies to be executed across multiple channels and track effectiveness through meaningful KPIs to optimize ROI. This role will focus on improving customer acquisition and retention and oversee the transformation of the current online experience.This role will require 3 days on-site at the San Jose office.JOB RESPONSIBILITIESThis position will lead implementation efforts for the organization's investments in sales force effectiveness and manage functions essential to sales force productivity.This position will develop close collaboration with internal stakeholders to ensure the appropriate objectives and priorities are shared within the Sales organization and Customer service.
Monitor and improve eCommerce performance to improve Leads and funnel performance to increase efficiency.Manage and support the use of CRM tools with sales teams including leading needed training and managing activities of the CRM implementation team.
Within the Marketing function, this role will lead the effective implementation of Marketing automation and leverage reporting and analytics to improve customer engagement.
Collaborate with internal teams to optimize user experience and campaign performance through aligned content creation and messaging.Partner with regional teams to align SEM and SEO strategies by identifying in-market keyword opportunities.Measure and report performance of the digital assets and assess against goals (ROI and KPIs).
Keep updated on latest practices and trends through close collaboration with domain leaders.Up to 20% of domestic/international travel may be required.QUALIFICATIONS FOR POSITIONRequires a Bachelor's degree with 5+ years of experience in digital marketing and Sales Operations OR equivalent.Requires a minimum of 3+ years' experience in a digital marketing environment in the Life Sciences sector.Must have experience in B2B marketing, particularly in marketing automation, CRM, website transformation projects, and SEM/SEO technologies and tools.Have experience working closely with/managing external agencies and contractors.Strong integrated marketing and communications skills including research, analytical skills, data management, and project management.Ability to manage complexity and coordinate across a number of stakeholders while meeting deadlines.All candidates must be authorized to work in the USA.In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion.Benefits:Comprehensive medical, prescription drug, dental, and vision coverage.Employee assistance plan and comprehensive behavioral health benefits.Fertility benefits, including surrogacy and adoption assistance programs.Basic and supplemental life insurance for employees and their families.401(k) Plan with company match.Education assistance and student loan programs.Other Programs:Time off to include vacation, paid holidays, sick leave, and Summer Fridays.Referral bonuses (subject to eligibility).Matching gift program.The anticipated annual base salary for this position is $120,000 to $160,000.#LI-KD1Sony is an Equal Opportunity Employer.
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