The Fresh Market
Brand Content Manager
The Fresh Market, Greensboro, North Carolina, us, 27497
The Fresh Market & You:Our mission is to make every day eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service
.
We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day
.
We value teamwork and celebrate our successes as a team and will value your contribution!
Added Benefits for choosing The Fresh Market Team:
Team member discount up to 40%
Health, Dental & Vision insurance available for individual, spouse, partner, and family.
And much more!
401K contribution and match for part-time and full-time team members.
Personal time off and additional time off purchase plans available
About the Position:The Fresh Market currently has an opening for a Brand Content Manager in our Store Support Center (099). The Brand Content Manager is an integral part of the Marketing department. This position is responsible transforming our national go-to-market calendar and product category initiatives into a creative and cohesive message that comprises TFM – The Magazine each month. This content directly flows to all other marketing channels, including Retail Media, Social, Digital, Email, Influencers, PR and instore collateral. This role has high visibility cross-functionally, not only within marketing, but also working in partnership with operations, training and merchandising teams. The person in this role must be at ease working in a collaborative environment and able to manage multiple processes and timelines at once. This position reports directly to the Director of Brand Marketing and Consumer Research.
#LI-JM1 #LI-HYBRID
What You'll Do:
Oversee the concepting, creation and production of the monthly magazine.
Ensure that magazine content is on brand, aligns with seasonal products and occasions and supports sales initiatives.
Collaborates with designers, copywriter, photographer, stylist and chefs or recipe developers (when needed) on magazine content, including editorial and ad placements.
Manage timelines and deadlines for ad placement, product delivery for photoshoots and upload for printing and distribution to TFM stores.
Presents to broader cross functional team go-to-market plans for products in the magazine as needed.
Responsible for the TFM Eatertaining Guide, a supplemental catering guide that is updated and published twice a year (in addition to TFM Magazine).
Lead and collaborate integrated magazine advertising with merchants and vendors.
Stay current on industry trends with regard to retail product, flavors and consumer interests.
Play an integral part in the in-store experience of the magazine through signage and story telling.
Qualifications:At a minimum, what you’ll need:
Bachelor’s degree.
5-8 years of related experience in brand marketing, grocery or publishing.
Strong written and verbal communication/presentation skills.
Self-starter with strong organizational skills and excellent follow through.
Experience working with a creative team or agency.
Ability to communicate business and brand strategies as they align with creative objectives.
Proficiency in Microsoft Office products.
Can work collaboratively in a team-focused environment.
Preferred qualifications:
Has cross functional experience and is comfortable working in a fast-paced environment.
Can pivot when needed to help problem solve within the department.
Experience working on Adobe platforms is a plus.
REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.
We are proud to be an Equal Opportunity Employer:Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.
The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.
.
We’re looking for a new team member who strives for excellence and brings positive energy, commitment, and a “can-do” attitude to work every day
.
We value teamwork and celebrate our successes as a team and will value your contribution!
Added Benefits for choosing The Fresh Market Team:
Team member discount up to 40%
Health, Dental & Vision insurance available for individual, spouse, partner, and family.
And much more!
401K contribution and match for part-time and full-time team members.
Personal time off and additional time off purchase plans available
About the Position:The Fresh Market currently has an opening for a Brand Content Manager in our Store Support Center (099). The Brand Content Manager is an integral part of the Marketing department. This position is responsible transforming our national go-to-market calendar and product category initiatives into a creative and cohesive message that comprises TFM – The Magazine each month. This content directly flows to all other marketing channels, including Retail Media, Social, Digital, Email, Influencers, PR and instore collateral. This role has high visibility cross-functionally, not only within marketing, but also working in partnership with operations, training and merchandising teams. The person in this role must be at ease working in a collaborative environment and able to manage multiple processes and timelines at once. This position reports directly to the Director of Brand Marketing and Consumer Research.
#LI-JM1 #LI-HYBRID
What You'll Do:
Oversee the concepting, creation and production of the monthly magazine.
Ensure that magazine content is on brand, aligns with seasonal products and occasions and supports sales initiatives.
Collaborates with designers, copywriter, photographer, stylist and chefs or recipe developers (when needed) on magazine content, including editorial and ad placements.
Manage timelines and deadlines for ad placement, product delivery for photoshoots and upload for printing and distribution to TFM stores.
Presents to broader cross functional team go-to-market plans for products in the magazine as needed.
Responsible for the TFM Eatertaining Guide, a supplemental catering guide that is updated and published twice a year (in addition to TFM Magazine).
Lead and collaborate integrated magazine advertising with merchants and vendors.
Stay current on industry trends with regard to retail product, flavors and consumer interests.
Play an integral part in the in-store experience of the magazine through signage and story telling.
Qualifications:At a minimum, what you’ll need:
Bachelor’s degree.
5-8 years of related experience in brand marketing, grocery or publishing.
Strong written and verbal communication/presentation skills.
Self-starter with strong organizational skills and excellent follow through.
Experience working with a creative team or agency.
Ability to communicate business and brand strategies as they align with creative objectives.
Proficiency in Microsoft Office products.
Can work collaboratively in a team-focused environment.
Preferred qualifications:
Has cross functional experience and is comfortable working in a fast-paced environment.
Can pivot when needed to help problem solve within the department.
Experience working on Adobe platforms is a plus.
REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.
We are proud to be an Equal Opportunity Employer:Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.
The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.