JobsOhio
Senior Digital Marketing Manager
JobsOhio, Columbus, Ohio, United States, 43224
About JobsOhio
JobsOhio is a private, nonprofit corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion efforts. Economic development is about creating a place where companies can thrive and individuals can enjoy a higher standard of living.JobsOhio plays a leading role in economic development and serves as a catalyst to accelerate growth by investing in communities, helping Ohio's businesses expand and attracting new companies to the state - all contributing to job creation, greater payrolls and more investment.Summary of PositionWe are looking for an exceptional Digital Marketing and User Experience professional to join the marketing team. Success in this role requires displaying a relentless hands-on approach to driving continuous improvement including optimizing budgets, channels, content, markets and platforms to accelerate JobsOhio's growth in lead generation, advocacy, and awareness. You are are technical and customer obsessed, yet creative and have shown the ability to grow all channels and implement the smallest hacks. You love telling stories with data and are comfortable working with a cross-function teams to get things done. The role serves as a marketing planner, developer, and communicater of digital strategies as well as a hands-on individual who oversees day-to-day digital marketing properties, experiences, and projects.You are obsessed with creating the best possible journey for our audiences from paid activation content to website experience to their final lead submission.
Duties and Responsibilities*Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.*Think strategically, analytically, and creatively about new ways to reach customers and increase relevance, championing the best user experience.*Lead campaigns and projects end-to-end from concept to defining objectives, execution, tracking and reporting.*Drive successful campaign tracking and attribution through QR code and UTM parameter support.*Day-to-day management of digital campaigns across channels including: paid media, social, search, website, organic, and email.*Recommend website landing page frameworks and optimizations in partnership with content owners and campaign goals.*Continuously test and optimize new channels, audiences, bidding strategies, and content.*Monitor, analyze and report on KPIs while optimizing engagement rates with new CRO-oriented experiments.*Champion metrics-driven analysis and decision-making throughout the organization.*Stay current on new technologies and keep the company as a market leader in the digital marketing space.Experience Requirements*Minimum of 5-7 years of experience in digital marketing and user experience efforts*Direct, growth-focused experience in B2B/B2C marketing*Experience contributing to and building a comprehensive digital strategies*Proven success building and scaling acquisition campaigns across paid channels managing online marketing programs with CPC, CPA and CMP cost models on Google, Facebook, Instagram, LinkedIn*Experience managing organic acquisition, including SEO and content*Thorough understanding of various online marketing funnels*Very data-driven and should be curious about and tell stories using data*Strong sense of ownership and determination to get things done*Humility and eagerness to learn and grow*Past experience in using marketing tools such as Google Analytics, Google Tag Manager, SEO software, social platforms, etc.*Technical knowledge of HTML, CSS and web publishing*Strong interpersonal skills*Ability to manage multiple projects and meet tight deadlines*Excellent time-management and organizational skills*Strong communication skills both written and verbal*Agency management experienceEducation Requirements*Bachelor's degree in marketing or related fieldJobsOhio is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, ancestry, familial status, or veteran status.PI249503852
JobsOhio is a private, nonprofit corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion efforts. Economic development is about creating a place where companies can thrive and individuals can enjoy a higher standard of living.JobsOhio plays a leading role in economic development and serves as a catalyst to accelerate growth by investing in communities, helping Ohio's businesses expand and attracting new companies to the state - all contributing to job creation, greater payrolls and more investment.Summary of PositionWe are looking for an exceptional Digital Marketing and User Experience professional to join the marketing team. Success in this role requires displaying a relentless hands-on approach to driving continuous improvement including optimizing budgets, channels, content, markets and platforms to accelerate JobsOhio's growth in lead generation, advocacy, and awareness. You are are technical and customer obsessed, yet creative and have shown the ability to grow all channels and implement the smallest hacks. You love telling stories with data and are comfortable working with a cross-function teams to get things done. The role serves as a marketing planner, developer, and communicater of digital strategies as well as a hands-on individual who oversees day-to-day digital marketing properties, experiences, and projects.You are obsessed with creating the best possible journey for our audiences from paid activation content to website experience to their final lead submission.
Duties and Responsibilities*Develop strategic acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.*Think strategically, analytically, and creatively about new ways to reach customers and increase relevance, championing the best user experience.*Lead campaigns and projects end-to-end from concept to defining objectives, execution, tracking and reporting.*Drive successful campaign tracking and attribution through QR code and UTM parameter support.*Day-to-day management of digital campaigns across channels including: paid media, social, search, website, organic, and email.*Recommend website landing page frameworks and optimizations in partnership with content owners and campaign goals.*Continuously test and optimize new channels, audiences, bidding strategies, and content.*Monitor, analyze and report on KPIs while optimizing engagement rates with new CRO-oriented experiments.*Champion metrics-driven analysis and decision-making throughout the organization.*Stay current on new technologies and keep the company as a market leader in the digital marketing space.Experience Requirements*Minimum of 5-7 years of experience in digital marketing and user experience efforts*Direct, growth-focused experience in B2B/B2C marketing*Experience contributing to and building a comprehensive digital strategies*Proven success building and scaling acquisition campaigns across paid channels managing online marketing programs with CPC, CPA and CMP cost models on Google, Facebook, Instagram, LinkedIn*Experience managing organic acquisition, including SEO and content*Thorough understanding of various online marketing funnels*Very data-driven and should be curious about and tell stories using data*Strong sense of ownership and determination to get things done*Humility and eagerness to learn and grow*Past experience in using marketing tools such as Google Analytics, Google Tag Manager, SEO software, social platforms, etc.*Technical knowledge of HTML, CSS and web publishing*Strong interpersonal skills*Ability to manage multiple projects and meet tight deadlines*Excellent time-management and organizational skills*Strong communication skills both written and verbal*Agency management experienceEducation Requirements*Bachelor's degree in marketing or related fieldJobsOhio is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, gender identity or expression, sexual orientation, national origin, genetic information, disability, age, ancestry, familial status, or veteran status.PI249503852