SourcePro Search, LLC
Digital Content Marketing Manager
SourcePro Search, LLC, New York, New York, us, 10261
The Digital Content Marketing Manager position is responsible for leading the digital content strategy and project management of all content-related facets of firm's continuous website evolution. Position can be based out of New York, Washington D.C or Boston office.
Position Responsibilities :
Manage and be point of contact for all external Firm website content Lead project manager and core liaison between practice group marketers, attorneys, communications, and creative teams for all website content related projects Develop processes, roadmaps, and implement tactics for content enhancements Support development and lead updates, editing, routing, tagging and publishing of the website's global content with a focus on search engine optimization ("SEO") types of assets include press releases, client alerts, blog posts, attorney bios, practice and industry pages, and other thought leadership content Collaborating with the Communications team, responsible for ensuring website content maintains a consistent voice aligned with firm's brand across all platforms and means of content distribution Lead SEO performance strategy as it relates to content and keyword rankings Initiate and collaborate on ideas to enhance the firm's content marketing and website evolution Liaison between website content authors, digital marketing, and external consultants to ensure content is optimized for posting Collaborate with digital marketing team to monitor the impact of the firm's website content for continuous improvement. Keep current with existing and emerging trends, best practices and new technologies Write and edit short format content Report regularly on insights and opportunities to fill website content gaps Collaborate with our practice group marketing team to develop and maintain editorial calendars Skills and Experience:
Required:
5+ years of marketing experience, preferably in the area of global legal content Experience successfully leading large-scale projects to fruition Intermediate to advanced understanding of technology industries and legal services Intermediate understanding of website CMS platforms, online content distribution, web analytics and search engine optimization Preferred:
Bachelor's degree in marketing or related field Prior professional services experience Supervisory experience Competencies :
Great project management skills and follow-through ability Demonstrate great initiative and the ability to work independently Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm Team oriented with excellent interpersonal and collaborative skills Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices and individual attorneys A desire to continually learn and grow, both with best practices in law firm marketing communications and with the firm's legal practices, business practices and the industries and technologies of our clients Affinity for technology, both externally, as well as internally to support innovative marketing and business development efforts Strong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutions Ability to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projects Strong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departments Highly organized, efficient and extremely detailed oriented, with superior proofreading and fact checking skills Capable of staying productive and accurate under pressure with tight deadlines
Position Responsibilities :
Manage and be point of contact for all external Firm website content Lead project manager and core liaison between practice group marketers, attorneys, communications, and creative teams for all website content related projects Develop processes, roadmaps, and implement tactics for content enhancements Support development and lead updates, editing, routing, tagging and publishing of the website's global content with a focus on search engine optimization ("SEO") types of assets include press releases, client alerts, blog posts, attorney bios, practice and industry pages, and other thought leadership content Collaborating with the Communications team, responsible for ensuring website content maintains a consistent voice aligned with firm's brand across all platforms and means of content distribution Lead SEO performance strategy as it relates to content and keyword rankings Initiate and collaborate on ideas to enhance the firm's content marketing and website evolution Liaison between website content authors, digital marketing, and external consultants to ensure content is optimized for posting Collaborate with digital marketing team to monitor the impact of the firm's website content for continuous improvement. Keep current with existing and emerging trends, best practices and new technologies Write and edit short format content Report regularly on insights and opportunities to fill website content gaps Collaborate with our practice group marketing team to develop and maintain editorial calendars Skills and Experience:
Required:
5+ years of marketing experience, preferably in the area of global legal content Experience successfully leading large-scale projects to fruition Intermediate to advanced understanding of technology industries and legal services Intermediate understanding of website CMS platforms, online content distribution, web analytics and search engine optimization Preferred:
Bachelor's degree in marketing or related field Prior professional services experience Supervisory experience Competencies :
Great project management skills and follow-through ability Demonstrate great initiative and the ability to work independently Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm Team oriented with excellent interpersonal and collaborative skills Keen ability to capture, distill and accurately describe the legal expertise and value of the firm, its practices and individual attorneys A desire to continually learn and grow, both with best practices in law firm marketing communications and with the firm's legal practices, business practices and the industries and technologies of our clients Affinity for technology, both externally, as well as internally to support innovative marketing and business development efforts Strong problem-solving skills including the ability to anticipate problems as well as suggest and execute on solutions Ability to prioritize ongoing tasks and significant projects as well as manage expectations of attorneys in relation to these projects Strong client service ethic and interpersonal skills, capable of working seamlessly with high level partners, marketing staff and colleagues in other administrative departments Highly organized, efficient and extremely detailed oriented, with superior proofreading and fact checking skills Capable of staying productive and accurate under pressure with tight deadlines