Story Cannabis Co.
Vice President, Marketing
Story Cannabis Co., Phoenix, Arizona, United States, 85003
Description
The VP of Marketing will develop and drive Story's marketing strategies, establish plans, targets, and deliverables, and lead the marketing team to execute across all channels. This role will work collaboratively with key cross-functional partners across multiple markets to establish and oversee the execution of the brand strategy, expanding our overall customer reach.
Job Responsibilities:
Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story's house of brands.Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.Oversee and improve marketing campaigns, such as social media and email campaignsManage national marketing budget, ensuring initiatives are appropriately measured and reported on.Oversee resource allocation and management within the marketing team.Build relationships with stakeholders and the media to implement public relations strategies.Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.Provide executive leadership with regular reporting to demonstrate performance against established KPI's.Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals.Requirements
Proven leader and creative thinker with a track record of translating thinking into action plans and output.The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impactsExperience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders.Ability to flex between high-level strategic thinking and tactical project management.Strong financial planning and budgeting experienceLeadership and people management skills with the ability to successfully inspire, lead and scale teamsCore Leadership Competencies:
Resilience: The capacity to recover quickly from difficulties and setbacks.Accountability: The willingness to accept responsibility for actions and admit mistakes as called for.Coaching: The qualities and actions that focus on helping others improve performance including guidance on learning and development.Strategic Thinking: The capacity to visualize the organization from a distance, where it needs to go and how it gets there.Strategic Management: The ongoing planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives.Education & Experience:
Bachelor's degree in Marketing, Business, or related field10+ years of experience, with previous position(s) in a marketing leadership role
*This role can be based in any of our current markets or fully remote*
The VP of Marketing will develop and drive Story's marketing strategies, establish plans, targets, and deliverables, and lead the marketing team to execute across all channels. This role will work collaboratively with key cross-functional partners across multiple markets to establish and oversee the execution of the brand strategy, expanding our overall customer reach.
Job Responsibilities:
Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story's house of brands.Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.Oversee and improve marketing campaigns, such as social media and email campaignsManage national marketing budget, ensuring initiatives are appropriately measured and reported on.Oversee resource allocation and management within the marketing team.Build relationships with stakeholders and the media to implement public relations strategies.Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.Provide executive leadership with regular reporting to demonstrate performance against established KPI's.Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.Communicate with other teams and set standards for collaboration to ensure alignment with the organization's goals.Requirements
Proven leader and creative thinker with a track record of translating thinking into action plans and output.The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impactsExperience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders.Ability to flex between high-level strategic thinking and tactical project management.Strong financial planning and budgeting experienceLeadership and people management skills with the ability to successfully inspire, lead and scale teamsCore Leadership Competencies:
Resilience: The capacity to recover quickly from difficulties and setbacks.Accountability: The willingness to accept responsibility for actions and admit mistakes as called for.Coaching: The qualities and actions that focus on helping others improve performance including guidance on learning and development.Strategic Thinking: The capacity to visualize the organization from a distance, where it needs to go and how it gets there.Strategic Management: The ongoing planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives.Education & Experience:
Bachelor's degree in Marketing, Business, or related field10+ years of experience, with previous position(s) in a marketing leadership role
*This role can be based in any of our current markets or fully remote*