ZoomInfo Technologies LLC
Senior Field Marketing Manager - Enterprise
ZoomInfo Technologies LLC, Waltham, Massachusetts, United States, 02254
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
What You'll Do:
Determine the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support sales pipeline goalsBe a business partner to sales - acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditionsWork closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activityResearch, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activitiesIdentify strategy for field event activities with sales, execute promotion and collaborate with the event operations teamReport on regional events providing insights on areas of optimization, business outcomes, and return on investmentAlign with the integrated marketing team to develop and support the overall go-to-market planPartner with demand generation and content teams to execute and adopt field marketing campaigns and ABX for target accountsEvaluate, select, and manage vendors that contribute to regional marketing programsWhat You'll Bring:
Bachelor's degree and/or 8 years of marketing /sales experience and account management/marketing experience in an enterprise software, B2B SaaS or technology companyExperience with account-based marketing is a plusHighly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budgetExperience working cross functionally with salesExperience with CRM and Marketing Automation systems, such as Salesforce, Eloqua, Jira, etc
#LI-JH #LI-Hybrid
Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$113,600-$156,200 USD
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
What You'll Do:
Determine the fiscal-year demand strategy and collaborate with key stakeholders to plan and execute a comprehensive marketing plan to support sales pipeline goalsBe a business partner to sales - acting as the primary liaison to drive visibility of marketing activities, ensure ongoing agreement on priorities, and recommend adjustments to accommodate changing market conditionsWork closely with our business development and sales teams to track lead follow-up, qualification, and conversion to ensure successful execution of marketing activityResearch, recommend, and drive targeted marketing plans that bring together corporate programs, regional opportunities, customer marketing, and partner activitiesIdentify strategy for field event activities with sales, execute promotion and collaborate with the event operations teamReport on regional events providing insights on areas of optimization, business outcomes, and return on investmentAlign with the integrated marketing team to develop and support the overall go-to-market planPartner with demand generation and content teams to execute and adopt field marketing campaigns and ABX for target accountsEvaluate, select, and manage vendors that contribute to regional marketing programsWhat You'll Bring:
Bachelor's degree and/or 8 years of marketing /sales experience and account management/marketing experience in an enterprise software, B2B SaaS or technology companyExperience with account-based marketing is a plusHighly results driven with outstanding analytical ability. Demonstration of a metrics-driven approach to success and can show Return on Investment (ROI) by tracking results from funded/co-marketing activity against budgetExperience working cross functionally with salesExperience with CRM and Marketing Automation systems, such as Salesforce, Eloqua, Jira, etc
#LI-JH #LI-Hybrid
Actual compensation offered will be based on factors such as the candidate's work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$113,600-$156,200 USD
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams - all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.