EHE Health
Senior Marketing Automation Manager
EHE Health, Long Island City, New York, United States, 11101
Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.Who we are:
EHE Health is the leading national preventive healthcare provider network partnering with mid- and large-sized employers to help their employees and dependents stay healthy by screening and diagnosing health risks through comprehensive exams, allowing for early intervention. Named by Fortune Magazine and Great Place to Work as one of the Best Workplaces in healthcare, EHE Health is headquartered in New York City and has over 200 health clinics and practices across the U.S., staffed by a network of curated primary care physicians and clinicians.
EHE Health was recently acquired by Consello Capital, the private equity arm of Consello. This transformative partnership leverages Consello’s proven expertise in scaling high-growth ventures and its extensive network of industry leaders. Together, EHE Health and Consello will unlock unprecedented opportunities to accelerate EHE Health’s mission of revolutionizing preventive care.
What we’re looking for:
EHE is looking for a talented
Senior Marketing Automation Manager
that will develop and execute our automated marketing campaigns. This candidate will be the point person for all-things-email and be responsible for the setup, deployment and data analysis of our entire multi-touch email nurture streams.
The Senior Marketing Automation Manager will oversee the functionality of the systems that touch automation while maintaining and improving the multi-nurture email streams required by the Marketing team. The ideal candidate will have extensive experience using Salesforce Marketing Cloud and its integrations.
In this role, you will:
Serve as the primary contact for building and deploying multi-touch, logic-driven nurture streams in Salesforce Marketing Cloud
Manage and optimize multiple email segmentation criteria within Salesforce Marketing Cloud, ensuring adherence to specific client preferences regarding email cadence, content personalization, and audience targeting for effective engagement
Serve as the primary Salesforce Marketing Cloud power user and oversee its maintenance and development
Report on campaign performance and implement optimizations using data-backed recommendations
Establish, maintain and document scalable processes that ensure best practices for our GTM strategies
Troubleshoot system integrations, and drive new systems integrations as needed
Complete campaign analytics and reporting, share with departments and drive program improvements as needed
Manage end-to-end production process for email campaigns
Optimize results for email campaigns by testing subject lines, creative, copy
Be the expert on email best practices, deliverability, and CAN-SPAM laws
Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
What the role requires:
Bachelor’s degree in a technical or analytically related field (e.g., Science, Technology, Finance)
4+ years of experience related to marketing automation (Salesforce Marketing Cloud preferred)
Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaigns
Knowledge of basic SQL queries
Experience deploying A/B and multivariate testing initiatives
Ability to troubleshoot and resolve basic rendering issues in email code
Experience with Salesforce
Experience in marketing funnel automation, operations and analytics
Demonstrated ability for building complex nurture streams
Comfortable working in a fast-paced marketing environment
Exceptional organizational skills and attention to detail
Comfortable providing guidance for competing demands and managing expectations
Demonstrated analytical capability
Advanced proficiency with MS Excel
Web analytics and web development experience a plus
Excellent written and verbal communication skill
What we offer:
Competitive salary
Medical, dental, vision, life and disability insurance
Employer-matched 401(k) plan
Tuition reimbursement
Employee access to our wellness clinics
Gym membership
The salary range for this position is $100,000 - $125,000 and is determined by a number of factors, including the candidate’s experience, qualifications, and skills.
EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees.
JGOVLESWsa
#J-18808-Ljbffr
EHE Health is the leading national preventive healthcare provider network partnering with mid- and large-sized employers to help their employees and dependents stay healthy by screening and diagnosing health risks through comprehensive exams, allowing for early intervention. Named by Fortune Magazine and Great Place to Work as one of the Best Workplaces in healthcare, EHE Health is headquartered in New York City and has over 200 health clinics and practices across the U.S., staffed by a network of curated primary care physicians and clinicians.
EHE Health was recently acquired by Consello Capital, the private equity arm of Consello. This transformative partnership leverages Consello’s proven expertise in scaling high-growth ventures and its extensive network of industry leaders. Together, EHE Health and Consello will unlock unprecedented opportunities to accelerate EHE Health’s mission of revolutionizing preventive care.
What we’re looking for:
EHE is looking for a talented
Senior Marketing Automation Manager
that will develop and execute our automated marketing campaigns. This candidate will be the point person for all-things-email and be responsible for the setup, deployment and data analysis of our entire multi-touch email nurture streams.
The Senior Marketing Automation Manager will oversee the functionality of the systems that touch automation while maintaining and improving the multi-nurture email streams required by the Marketing team. The ideal candidate will have extensive experience using Salesforce Marketing Cloud and its integrations.
In this role, you will:
Serve as the primary contact for building and deploying multi-touch, logic-driven nurture streams in Salesforce Marketing Cloud
Manage and optimize multiple email segmentation criteria within Salesforce Marketing Cloud, ensuring adherence to specific client preferences regarding email cadence, content personalization, and audience targeting for effective engagement
Serve as the primary Salesforce Marketing Cloud power user and oversee its maintenance and development
Report on campaign performance and implement optimizations using data-backed recommendations
Establish, maintain and document scalable processes that ensure best practices for our GTM strategies
Troubleshoot system integrations, and drive new systems integrations as needed
Complete campaign analytics and reporting, share with departments and drive program improvements as needed
Manage end-to-end production process for email campaigns
Optimize results for email campaigns by testing subject lines, creative, copy
Be the expert on email best practices, deliverability, and CAN-SPAM laws
Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
What the role requires:
Bachelor’s degree in a technical or analytically related field (e.g., Science, Technology, Finance)
4+ years of experience related to marketing automation (Salesforce Marketing Cloud preferred)
Experience with HTML, CSS, and content design in the context of building/coding/deployment of email campaigns
Knowledge of basic SQL queries
Experience deploying A/B and multivariate testing initiatives
Ability to troubleshoot and resolve basic rendering issues in email code
Experience with Salesforce
Experience in marketing funnel automation, operations and analytics
Demonstrated ability for building complex nurture streams
Comfortable working in a fast-paced marketing environment
Exceptional organizational skills and attention to detail
Comfortable providing guidance for competing demands and managing expectations
Demonstrated analytical capability
Advanced proficiency with MS Excel
Web analytics and web development experience a plus
Excellent written and verbal communication skill
What we offer:
Competitive salary
Medical, dental, vision, life and disability insurance
Employer-matched 401(k) plan
Tuition reimbursement
Employee access to our wellness clinics
Gym membership
The salary range for this position is $100,000 - $125,000 and is determined by a number of factors, including the candidate’s experience, qualifications, and skills.
EHE is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees.
JGOVLESWsa
#J-18808-Ljbffr