Academy of Motion Picture Arts and Sciences
Manager, Email Marketing
Academy of Motion Picture Arts and Sciences, Los Angeles, California, United States, 90079
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.Reporting to the Director of Marketing, the Academy Museum is seeking a talented and experienced digital marketing professional to grow and maintain the museum's email communications and database. You will implement strategies and produce original content to promote the museum as well as attract new and repeat visitors. Candidates for this role should have experience defining and achieving goals that lead to higher subscriber growth and retention, increased web traffic, and increased museum/program attendance.
Duties and Responsibilities:
Produce all email campaigns, including gathering messaging points and working with the marketing editorial and creative services to produce templates, routing for approvals, and scheduling supporting museum programming, events, advancement/membership, exhibitions, retail, and special announcements.
Manage the email content calendar to ensure alignment with museum priorities while mitigating frequency between various campaigns to retain audience interest and engagement.
Identify trends and email marketing strategies to glean insights on best practices and new ideas for marketing tactics.
Devise and perform A/B testing to advise on improvement to the effectiveness of current email outreach strategies.
Conduct weekly and monthly performance reports that include but are not limited to open, clicks, bounce, and unsubscribe rates; collect and translate data into actionable insights to optimize current email strategy.
Develop and implement strategies for retargeting email subscribers through tailored email communications by working closely with IT on audience segmentation and journeys.
Work in conjunction with the Database & Evaluation Specialist and IT to conduct museum audience surveys through email and post-event surveys as needed.
Communicate various campaign details effectively to key stakeholders and leadership at varying levels of digital media knowledge.
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Duties and Responsibilities:
Produce all email campaigns, including gathering messaging points and working with the marketing editorial and creative services to produce templates, routing for approvals, and scheduling supporting museum programming, events, advancement/membership, exhibitions, retail, and special announcements.
Manage the email content calendar to ensure alignment with museum priorities while mitigating frequency between various campaigns to retain audience interest and engagement.
Identify trends and email marketing strategies to glean insights on best practices and new ideas for marketing tactics.
Devise and perform A/B testing to advise on improvement to the effectiveness of current email outreach strategies.
Conduct weekly and monthly performance reports that include but are not limited to open, clicks, bounce, and unsubscribe rates; collect and translate data into actionable insights to optimize current email strategy.
Develop and implement strategies for retargeting email subscribers through tailored email communications by working closely with IT on audience segmentation and journeys.
Work in conjunction with the Database & Evaluation Specialist and IT to conduct museum audience surveys through email and post-event surveys as needed.
Communicate various campaign details effectively to key stakeholders and leadership at varying levels of digital media knowledge.
#J-18808-Ljbffr