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American City Business Journals

Marketing Manager, Leadership Councils

American City Business Journals, Charlotte, North Carolina, United States, 28269


This position will be based in Charlotte, NC and expected to be hybrid in the office 3 days a week.

Do you have the right skills and experience for this role Read on to find out, and make your application.We are seeking a highly motivated and results-driven Marketing Manager to drive the direct sales of ACBJ Leadership Council memberships through effective utilization of social media and other one-to-one communication methods. The ideal candidate will possess a strong understanding of consumer behavior, social media platforms, and the ability to cultivate one-on-one relationships to promote and sell memberships. This position will report to the Senior Director for Leadership Councils.Key Responsibilities:

In partnership with the Senior Director, Leadership Councils, develop and implement a strategic marketing plan to drive direct sales of Leadership Council memberships.Utilize social media platforms to engage with potential consumers, create targeted content, and drive membership sales.Craft personalized communication strategies to effectively reach and persuade potential consumers through one-to-one channels.Conduct market research to identify consumer preferences and behaviors in relation to membership offerings.Execute marketing campaigns to maximize return on investment and reach sales targets.Collaborate with other internal teams to identify opportunities for consumer engagement and membership sales.Track and report key performance metrics related to membership sales and marketing efforts.Qualifications:

Proven experience in marketing and direct sales, particularly in selling memberships or subscription services.Demonstrated ability to develop and execute successful marketing strategies to drive direct consumer sales.Strong understanding of social media platforms, digital marketing, and consumer behavior.Excellent communication and interpersonal skills to effectively engage with consumers on a one-to-one basis.Analytical skills to measure the effectiveness of marketing efforts and make data-driven decisions.Strong MS Office Product and Web based communication tools (Teams, Zoom, Webex, etc.).The well-being of our employees is paramount. For that reason, ACBJ offers a variety of rich and competitive benefits including bundled health, dental and vision plans designed to meet our employees' needs. We also provide programs to support mental health and wellness and a generous time-off policy in support of taking the time needed to recharge. Here are just a few of our programs:Paid Parental Leave401K Plan with Employer MatchFlexible Spending AccountsEmployee Assistance ProgramMultiple Employee Dependent Scholarship ProgramsCommuter Flexible SpendingLifestyle Programs (Including incentives for healthy habits)Medical Infertility ServicesCorporate discount programsEmployee Recognition/Service Awards(Benefits coverage indicated above may be based on employee participation in benefit programs and eligibility.)This Company is an Equal Opportunity Employer. The Company considers applicants for all positions without regard to race, color, religion, national origin, gender, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable city, state or federal law.COMPENSATION: NA

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