ARCO a Family of Construction Companies
Regional Marketing Director
ARCO a Family of Construction Companies, Raleigh, North Carolina, United States, 27601
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.ABOUT YOU:
ARCO Design/Build has an exciting opportunity for an innovative and passionate Regional Marketing Director managing northern operations (Albany, White Plains, Philadelphia, Richmond, Raleigh, Wilmington) to join our team!
We are ARCO Design/Build, Inc., a premier, full-service, entrepreneurial, and employee-owned design-build construction firm operating in the USA, Canada, and Mexico with more than 30 years of experience delivering a better way to build for our clients. We provide our customers with complete project delivery throughout North America, consistently recognized for our exceptional results, incredible culture, and the industry-leading expertise of our team.
WHAT WE CAN OFFER YOU:
Industry-leading performance-based bonus program
Employee Stock Ownership Program (ESOP)
Traditional and Roth 401k
Tuition reimbursement for associates
Scholarship for associates’ children up to $28,000 per child
1-month paid sabbatical after every five years of employment, plus $5,000 for travel
15 business days of PTO + 8 paid holidays + 1 floating day
1-week paid volunteer leave each year
Family Planning support
12 weeks of paid Maternity leave
Medical, dental, and vision insurance
At ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be a drug-free workplace and an equal opportunity employer, and all qualified applicants will receive consideration for employment.
A DAY IN THE LIFE:
Acting as a trusted member of our leadership team in driving profitable growth for our firm
Conducting market research to understand regional trends, customer behavior, and competitive landscapes to convert marketing intelligence into market share
Collaborating with external vendors, such as market research firms, promotional companies, photographers, videographers, and printers to execute regional marketing campaigns and events, ensuring alignment with corporate branding and marketing objectives.
Conceiving and executing print and digital marketing campaigns in collaboration with regional leaders, including business development, and market outreach to ensure alignment with overall objectives.
Managing and orchestrating company trade shows, overseeing all stages to include selecting the right trade shows for our marketing strategies, overseeing booth design to include high quality visuals and branding, managing vendor engagement, creating compelling promotional materials, training staff for effective communication and lead capture, developing targeted networking and lead capture strategies, and managing post-event engagement and analysis.
Collaborating with our Talent Marketing Specialist on regional recruitment initiatives, including efforts related to college recruitment and full-time positions.
Work with and oversee our Corporate Events Management team to plan and execute client trips, industry events, outings, groundbreakings, ribbon cuttings, and other special events to drive consistency of our brand.
Manage the ideation, content creation, and strategic implementation of an effective public relations strategy using various channels, such as press releases, social media, and events, to convey messages to the right audiences.
Collaborate with implementation/support teams (public relations, communications, creative services, and digital marketing) in our ESOP and counterparts in the ARCO enterprise
Manage a marketing team to support 7-10 regional operations - 15 to 25% travel required.
NECESSARY QUALIFICATIONS:
8+ years of strategic B2B marketing experience; Technical service industry experience considered a plus
Bachelor’s Degree in Marketing, Strategic Marketing, Communications, or other related degree
Master’s Degree in Marketing Leadership, Branding & Marketing, Strategic Marketing Management, or other related degree considered a plus
Digital Marketing Expertise: Skilled in developing and implementing Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising and remarketing, and programmatic advertising activities
Tech-Savvy: Proficiency in marketing automation software (e.g. Salesforce, Pardot, Google Ads & Analytics, Hubspot, etc.), Adobe Creative Suite, and other relevant tools.
American Marketing Association (AMA) and/or Digital Marketing Institute (DMI) Certifications preferred, but not required
Proficient in Adobe Creative Suite, Microsoft Office, Salesforce, Pardot, Google Ads & Analytics, Hubspot, or similar marketing related software
Experience leading, managing, training, and inspiring a team of marketing professionals
Expertise in utilizing data-driven solutions, technology-enabled processes, and online-mediated interactions with customers
Must thrive in a self-directed and fast-paced environment - being proactive in anticipation of business needs
Proven track record of utilizing progressive marketing strategies to create brand-obsessed customers in a target market
#J-18808-Ljbffr
ARCO Design/Build has an exciting opportunity for an innovative and passionate Regional Marketing Director managing northern operations (Albany, White Plains, Philadelphia, Richmond, Raleigh, Wilmington) to join our team!
We are ARCO Design/Build, Inc., a premier, full-service, entrepreneurial, and employee-owned design-build construction firm operating in the USA, Canada, and Mexico with more than 30 years of experience delivering a better way to build for our clients. We provide our customers with complete project delivery throughout North America, consistently recognized for our exceptional results, incredible culture, and the industry-leading expertise of our team.
WHAT WE CAN OFFER YOU:
Industry-leading performance-based bonus program
Employee Stock Ownership Program (ESOP)
Traditional and Roth 401k
Tuition reimbursement for associates
Scholarship for associates’ children up to $28,000 per child
1-month paid sabbatical after every five years of employment, plus $5,000 for travel
15 business days of PTO + 8 paid holidays + 1 floating day
1-week paid volunteer leave each year
Family Planning support
12 weeks of paid Maternity leave
Medical, dental, and vision insurance
At ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be a drug-free workplace and an equal opportunity employer, and all qualified applicants will receive consideration for employment.
A DAY IN THE LIFE:
Acting as a trusted member of our leadership team in driving profitable growth for our firm
Conducting market research to understand regional trends, customer behavior, and competitive landscapes to convert marketing intelligence into market share
Collaborating with external vendors, such as market research firms, promotional companies, photographers, videographers, and printers to execute regional marketing campaigns and events, ensuring alignment with corporate branding and marketing objectives.
Conceiving and executing print and digital marketing campaigns in collaboration with regional leaders, including business development, and market outreach to ensure alignment with overall objectives.
Managing and orchestrating company trade shows, overseeing all stages to include selecting the right trade shows for our marketing strategies, overseeing booth design to include high quality visuals and branding, managing vendor engagement, creating compelling promotional materials, training staff for effective communication and lead capture, developing targeted networking and lead capture strategies, and managing post-event engagement and analysis.
Collaborating with our Talent Marketing Specialist on regional recruitment initiatives, including efforts related to college recruitment and full-time positions.
Work with and oversee our Corporate Events Management team to plan and execute client trips, industry events, outings, groundbreakings, ribbon cuttings, and other special events to drive consistency of our brand.
Manage the ideation, content creation, and strategic implementation of an effective public relations strategy using various channels, such as press releases, social media, and events, to convey messages to the right audiences.
Collaborate with implementation/support teams (public relations, communications, creative services, and digital marketing) in our ESOP and counterparts in the ARCO enterprise
Manage a marketing team to support 7-10 regional operations - 15 to 25% travel required.
NECESSARY QUALIFICATIONS:
8+ years of strategic B2B marketing experience; Technical service industry experience considered a plus
Bachelor’s Degree in Marketing, Strategic Marketing, Communications, or other related degree
Master’s Degree in Marketing Leadership, Branding & Marketing, Strategic Marketing Management, or other related degree considered a plus
Digital Marketing Expertise: Skilled in developing and implementing Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media advertising and remarketing, and programmatic advertising activities
Tech-Savvy: Proficiency in marketing automation software (e.g. Salesforce, Pardot, Google Ads & Analytics, Hubspot, etc.), Adobe Creative Suite, and other relevant tools.
American Marketing Association (AMA) and/or Digital Marketing Institute (DMI) Certifications preferred, but not required
Proficient in Adobe Creative Suite, Microsoft Office, Salesforce, Pardot, Google Ads & Analytics, Hubspot, or similar marketing related software
Experience leading, managing, training, and inspiring a team of marketing professionals
Expertise in utilizing data-driven solutions, technology-enabled processes, and online-mediated interactions with customers
Must thrive in a self-directed and fast-paced environment - being proactive in anticipation of business needs
Proven track record of utilizing progressive marketing strategies to create brand-obsessed customers in a target market
#J-18808-Ljbffr