Senior PR Account Manager, Beauty & Wellness

The Senior Account Manager (SAM) will execute brand priorities for clients in the beauty and wellness sectors. They will generate strategic media outreach that will lead to communications and media awareness in the form of placements including long and short leads, features, gift guides, roundups, and social content (TikTok, IG Takeovers, etc). They will also conduct influencer engagement and support product specific launches/events for clients with high-level PR tactics across influencer + media. The SAM will manage approximately 5 - 8 accounts and projects and work closely with the larger Brand team to ensure alignment on key initiatives and activities aimed at surpassing lead and communications targets.

ROLE & RESPONSIBILITIES

• Lead accounts, client programs and campaigns from planning to execution
• Proactively drive the client partnership with regular communication to establish and grow the relationship, while managing the client's day-to-day account needs
• Pitch and secure media coverage on behalf of clients on the national and regional level across online, print, affiliate, broadcast, and podcast media
• Write, proof and edit a variety of PR and marketing materials, while contributing as a core team member on client accounts
• Develop compelling stories and narratives on behalf of clients to secure consistent product-centric coverage and overall strong brand awareness
• Supervise and mentor junior staff
• Develop and ideate client PR strategies such as client messaging, media + influencer targets, creative seeding ideas, etc.
• Collaborate with different divisions across the agency to ensure the client is getting access to the agency's network-wide expertise
• Establish and maintain strong editorial connections within media across beauty and wellness, along with influencer community + VIPs
• Oversee seeding opportunities for clients across PR, influencers and VIPs
• Achieve exceptional outcomes for current clients and manage an extended portfolio of clients ensuring consistency of PR service is delivered in line with company policy
• Attend client events and activations as needed
• Ability to work in-office a minimum of 3 days a week
• And other duties as assigned

QUALIFICATIONS

• 5 - 7 years of PR agency experience
• Experience leading accounts or client projects
• Established beauty and wellness industry editorial contacts
• Exceptional presentation skills, with demonstrated ability to present to a variety of audiences
• Strong knowledge of the affiliate and commerce editorial space, including familiarity with platforms (IMPACT, Commission Junction, etc.) and specific contacts to tap
• Existing business and industry relationships across influencers + VIPs, with a desire to continue building new trustworthy connections
• Successful track record of landing media placements across a variety of mediums (podcasts, long/short lead, product + brand features, launch announcements, etc.)
• Experience designing press/influencer mailers and working with vendors + contracts, is preferred
• Keen networker and adept at building relationships with key influencers and industry spokespeople
• Expertise at handling a range of media to place products, grow brands or pitch for new customers
• Business acumen with the ability to communicate across departments and represent PR within the business

ABOUT YOU

• Confident, positive individual with a passion for communications and PR
• Results orientated
• Strong project management skills, ability to multitask, excellent time management and organization
• Outstanding written and oral communications abilities; including the abilities to elicit information, actively listen, dialogue freely, and convey ideas effectively
• Must be able to understand complex communications issues, find creative ways to solve problems, and make sound decisions
• Ability to thrive in a fast-paced, start-up environment
• Exceptional relationship building skills, collaborative, and team-oriented

The Lede Company is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

ABOUT US

The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.