United Franchise Group
Marketing Manager The Great Greek Mediterranean Grill
United Franchise Group, West Palm Beach, Florida, United States, 33412
Job Description
United Franchise Group is hiring a
Marketing Manager
for
The Great Greek Mediterranean Grill . This is someone who is innovative, a relationship builder, forward-thinking, and both tactically and strategically minded. You will be responsible for developing, implementing, and monitoring the major marketing tactics for the brand at a national and local level. The ideal candidate would have a minimum of 5 years' experience in the restaurant industry, with a strong concentration in digital, social and online media, as well as traditional local store marketing PR and grand openings. Ability to use graphics & video programs desired.
Your Key Responsibilities:
Reporting to and supporting the Head of Marketing.
Co-managing the various agency and technology partners to hold them accountable for maximum performance and ROI.
Monitor traditional and digital marketing strategies; periodically reviewing for maximum efficiency, and ROAS / ROI. Be willing to pause, change or cancel media that is not showing a solid return. Be willing to ideate on new media / marketing opportunities.
Ongoing ideation and implementation of Grand Openings across multiple geographies. Maximize pre-opening, Grand Opening and ongoing sales momentum focused on the success of the franchisee.
Evaluate marketing strategies of current franchisees, identifying effective campaigns and determining how to share best practices with all franchisees.
Create newsletters, manage ongoing CRM as well as overall Brand Team communication to the field.
Assist HOM overseeing our National Advertising Fund and consult with Franchisees on marketing initiatives both brand wide and localized plans.
Serve as a knowledge-based point person with our marketing vendors / partners.
Monitor online advertisements and content created by digital marketing agencies; ensuring that ads are compliant and meet a standard of excellence.
Hands on approach with designs and video including Adobe, Microsoft, and other platforms.
Monitor brand websites: periodically reviewing for content and image updates, suggesting additional site pages, ensuring site is optimized for maximum SEO.
Oversee all website updates as pertains to the marketing the brand.
Develop ongoing digital marketing training/education for current and new franchisees.
Drive & help develop additional video content to all brand/company websites and social platforms.
Monitor the brand’s social media involvement; prioritizing social media platforms and developing strategies (along with digital marketing agencies) to increase brand awareness, engagement, and followership.
Participate in “Discovery Day Tours” to help educated prospective franchisees on the brand.
Qualifications:Qualifications
Bachelor’s degree (B.A. or B.S.) preferred or equivalent from a four-year College or University; or five years’ related experience; or a combination of both
Must have the ability to develop, implement, and monitor marketing calendars and campaigns with the support of agency partners
Proficient in Canva, Adobe or other creative design programs
Previous experience in franchise restaurant marketing environment a plus
Should be a proactive self-starter with the ability to work independently and on a team
Strong organization skills
Comfortable in a fast-paced environment and able to manage multiple projects and campaigns
Outgoing personality and able to interact with internal and external customers
Be a career-oriented individual searching for rapid growth
Sharp, professional demeanor
Excellent communication and follow-through
Ability to travel as required
Additional Information
**
Once you become part of our amazing team of winners you’ll enjoy: **
Competitive compensation
Comprehensive training to hone your skills
Paid travel opportunities
Medical, Dental, Vision, and Life insurance coverage
Short- and Long-term disability insurance
Generous time off and paid Holidays
401(k) plan with company match
Social gatherings and team building activities
Leadership workshops for personal development
Recognition for our top performers
Philanthropy – a chance to give back to the community
All your information will be kept confidential according to EEO guidelines.
**
Join us at United Franchise Group – a global leader for entrepreneurs! **
Apply today!
United Franchise Group is hiring a
Marketing Manager
for
The Great Greek Mediterranean Grill . This is someone who is innovative, a relationship builder, forward-thinking, and both tactically and strategically minded. You will be responsible for developing, implementing, and monitoring the major marketing tactics for the brand at a national and local level. The ideal candidate would have a minimum of 5 years' experience in the restaurant industry, with a strong concentration in digital, social and online media, as well as traditional local store marketing PR and grand openings. Ability to use graphics & video programs desired.
Your Key Responsibilities:
Reporting to and supporting the Head of Marketing.
Co-managing the various agency and technology partners to hold them accountable for maximum performance and ROI.
Monitor traditional and digital marketing strategies; periodically reviewing for maximum efficiency, and ROAS / ROI. Be willing to pause, change or cancel media that is not showing a solid return. Be willing to ideate on new media / marketing opportunities.
Ongoing ideation and implementation of Grand Openings across multiple geographies. Maximize pre-opening, Grand Opening and ongoing sales momentum focused on the success of the franchisee.
Evaluate marketing strategies of current franchisees, identifying effective campaigns and determining how to share best practices with all franchisees.
Create newsletters, manage ongoing CRM as well as overall Brand Team communication to the field.
Assist HOM overseeing our National Advertising Fund and consult with Franchisees on marketing initiatives both brand wide and localized plans.
Serve as a knowledge-based point person with our marketing vendors / partners.
Monitor online advertisements and content created by digital marketing agencies; ensuring that ads are compliant and meet a standard of excellence.
Hands on approach with designs and video including Adobe, Microsoft, and other platforms.
Monitor brand websites: periodically reviewing for content and image updates, suggesting additional site pages, ensuring site is optimized for maximum SEO.
Oversee all website updates as pertains to the marketing the brand.
Develop ongoing digital marketing training/education for current and new franchisees.
Drive & help develop additional video content to all brand/company websites and social platforms.
Monitor the brand’s social media involvement; prioritizing social media platforms and developing strategies (along with digital marketing agencies) to increase brand awareness, engagement, and followership.
Participate in “Discovery Day Tours” to help educated prospective franchisees on the brand.
Qualifications:Qualifications
Bachelor’s degree (B.A. or B.S.) preferred or equivalent from a four-year College or University; or five years’ related experience; or a combination of both
Must have the ability to develop, implement, and monitor marketing calendars and campaigns with the support of agency partners
Proficient in Canva, Adobe or other creative design programs
Previous experience in franchise restaurant marketing environment a plus
Should be a proactive self-starter with the ability to work independently and on a team
Strong organization skills
Comfortable in a fast-paced environment and able to manage multiple projects and campaigns
Outgoing personality and able to interact with internal and external customers
Be a career-oriented individual searching for rapid growth
Sharp, professional demeanor
Excellent communication and follow-through
Ability to travel as required
Additional Information
**
Once you become part of our amazing team of winners you’ll enjoy: **
Competitive compensation
Comprehensive training to hone your skills
Paid travel opportunities
Medical, Dental, Vision, and Life insurance coverage
Short- and Long-term disability insurance
Generous time off and paid Holidays
401(k) plan with company match
Social gatherings and team building activities
Leadership workshops for personal development
Recognition for our top performers
Philanthropy – a chance to give back to the community
All your information will be kept confidential according to EEO guidelines.
**
Join us at United Franchise Group – a global leader for entrepreneurs! **
Apply today!