Digi-Key Corporation
Supplier Marketing Manager
Digi-Key Corporation, Thief River Falls, Minnesota, United States, 56701
DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.
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Position Overview:
The Supplier Marketing Manager develops, manages, and executes global, multi-channel marketing campaigns in alignment with manufacturer end markets, New Product Introduction (NPI) launches, and engagement level with DigiKey. The Supplier Marketing Manager acts as an extension of the supplier within DigiKey to discuss strategic promotional opportunities and collaborates with the creative and supplier management teams to expand suppliers' visibility within the distribution channel. The ideal candidate will convert their extensive industry and marketing knowledge into tangible campaigns and be a primary contributor to the growth of individuals within the team. The role reports directly to the Manager of Supplier Marketing and will lead or participate in team initiatives to drive efficiency in program practices in addition to other outlined responsibilities.
This is a hybrid role, some onsite attendance may be required.
Responsibilities:
* Contribute independently to the creation and execution of intermediate-to-advanced digital marketing plans to increase engagement, drive awareness, and promote growth while identifying opportunities to propel supplier's internal and external visibility
* Own monthly campaign content and review for accuracy for use in global marketing activities produced by DigiKey's creative teams
* Monitor campaign performance to determine if the ROI demonstrates success against desired and stated outcomes. Leverage data to identify tactics providing the highest quality conversions based on spend
* Suggest methods to improve or expand future multi-channel campaigns. Create, optimize, and grow supplier marketing strategies to maintain supplier support for collaborative marketing campaigns
* Advance focus supplier relationships by understanding suppliers' global marketing services, business units, and/or regional presence. Utilize knowledge to promote alignment across DigiKey's global marketing efforts, strategic activities, and technical product management business plans
* Collaborate with cross-functional teams to introduce new marketing tactics to expand the Supplier Marketing Program offerings
* Identify new or additional marketing opportunities and technical content to enhance NPI launches, advanced technologies, and brand awareness promotions during strategic sessions with suppliers
* Enhance understanding of marketing-related trends and industry priorities. Share findings with suppliers and global strategic marketing to encourage positive supplier relationships and nurture team growth
* Management reserves the right to modify, assign, and reassign responsibilities to/from this position at any time with or without notice. You may be required to perform other business duties as assigned by management personnel
* Travel (domestic and/or international) for interdepartmental off-site events, business activities representing DigiKey, and supplier-related interactions as needed up to 30%
Required Knowledge, Skills and Experience
* 4-7 years of experience with a Bachelor's degree
* 7-9 years of experience with an Associate's degree
* 11-13 years of experience with a HS Diploma
* Well-versed in the various functions of DigiKey, how those functions work together and the industry DigiKey exists in as well as the impact and responsibility DigiKey has to the community it operates in
* Strong representative of DigiKey brand and its principles
* Demonstrated basic technical expertise for assigned suppliers
* Experience presenting to a variety of audiences in a business meeting setting (may include C-suite|executive management level)
* Must be eligible to work in the US without sponsorship
Preferred Qualifications
* Bachelor's degree in Marketing, Business Administration or similar area of study, or equivalent relevant work experience
Tools / Systems / Software
* Smartsheet
* Advendio (Salesforce)
* Microstrategy
* Microsoft
* Google Suite
* Asana
Physical Requirements:
* Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
* Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
DigiKey Electronics is an Equal Opportunity Employer. We encourage qualified minority, female, veteran and disabled, and other diverse candidates to apply and be considered for open positions.
If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com.
Know Your Rights: Workplace Discrimination is Illegal
Pay Transparency
______________________________________________________________________
Position Overview:
The Supplier Marketing Manager develops, manages, and executes global, multi-channel marketing campaigns in alignment with manufacturer end markets, New Product Introduction (NPI) launches, and engagement level with DigiKey. The Supplier Marketing Manager acts as an extension of the supplier within DigiKey to discuss strategic promotional opportunities and collaborates with the creative and supplier management teams to expand suppliers' visibility within the distribution channel. The ideal candidate will convert their extensive industry and marketing knowledge into tangible campaigns and be a primary contributor to the growth of individuals within the team. The role reports directly to the Manager of Supplier Marketing and will lead or participate in team initiatives to drive efficiency in program practices in addition to other outlined responsibilities.
This is a hybrid role, some onsite attendance may be required.
Responsibilities:
* Contribute independently to the creation and execution of intermediate-to-advanced digital marketing plans to increase engagement, drive awareness, and promote growth while identifying opportunities to propel supplier's internal and external visibility
* Own monthly campaign content and review for accuracy for use in global marketing activities produced by DigiKey's creative teams
* Monitor campaign performance to determine if the ROI demonstrates success against desired and stated outcomes. Leverage data to identify tactics providing the highest quality conversions based on spend
* Suggest methods to improve or expand future multi-channel campaigns. Create, optimize, and grow supplier marketing strategies to maintain supplier support for collaborative marketing campaigns
* Advance focus supplier relationships by understanding suppliers' global marketing services, business units, and/or regional presence. Utilize knowledge to promote alignment across DigiKey's global marketing efforts, strategic activities, and technical product management business plans
* Collaborate with cross-functional teams to introduce new marketing tactics to expand the Supplier Marketing Program offerings
* Identify new or additional marketing opportunities and technical content to enhance NPI launches, advanced technologies, and brand awareness promotions during strategic sessions with suppliers
* Enhance understanding of marketing-related trends and industry priorities. Share findings with suppliers and global strategic marketing to encourage positive supplier relationships and nurture team growth
* Management reserves the right to modify, assign, and reassign responsibilities to/from this position at any time with or without notice. You may be required to perform other business duties as assigned by management personnel
* Travel (domestic and/or international) for interdepartmental off-site events, business activities representing DigiKey, and supplier-related interactions as needed up to 30%
Required Knowledge, Skills and Experience
* 4-7 years of experience with a Bachelor's degree
* 7-9 years of experience with an Associate's degree
* 11-13 years of experience with a HS Diploma
* Well-versed in the various functions of DigiKey, how those functions work together and the industry DigiKey exists in as well as the impact and responsibility DigiKey has to the community it operates in
* Strong representative of DigiKey brand and its principles
* Demonstrated basic technical expertise for assigned suppliers
* Experience presenting to a variety of audiences in a business meeting setting (may include C-suite|executive management level)
* Must be eligible to work in the US without sponsorship
Preferred Qualifications
* Bachelor's degree in Marketing, Business Administration or similar area of study, or equivalent relevant work experience
Tools / Systems / Software
* Smartsheet
* Advendio (Salesforce)
* Microstrategy
* Microsoft
* Google Suite
* Asana
Physical Requirements:
* Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
* Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
DigiKey Electronics is an Equal Opportunity Employer. We encourage qualified minority, female, veteran and disabled, and other diverse candidates to apply and be considered for open positions.
If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com.
Know Your Rights: Workplace Discrimination is Illegal
Pay Transparency