Fiserv
Director of Industry Marketing
Fiserv, Alpharetta, Georgia, United States, 30239
Calling all innovators – find your future at Fiserv.
We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.
Job Title
Director of Industry Marketing
What does a successful “Director of Industry Marketing” do at Fiserv?
You will be a creative and performance-driven industry marketer who will drive brand and revenue enhancing marketing programs forward for Fiserv. You will be responsible for leading coordinated go-to-market efforts that reflect integrated messaging and value propositions for your specific industry segment. You will be involved in the ideation and execution of high-impact marketing programs for B2B clients. You will be a collaborative and strategic leader driving thought leadership initiatives and segment messaging through the delivery of unique experiences and programming executed with measurable success.
What you will do:
Industry Strategy Development: Develop a strategic vision for development of integrated, banking focused marketing programs aligned with business objectives.
Cross-Functional Collaboration: Collaborate with a high-performing internal marketing team and external agencies to deliver coordinated high-impact marketing programs and enable a seamless experience in the client’s office
Marketing Program Development: Leverage client insights to drive go-to-market strategies including audience identification, positioning, messaging and sales enablement efforts that result in strategic banking specific campaigns to help drive customer acquisition, retention, and expansion
Messaging: Ensure distinctive brand message and points of differentiation and distinction across all touchpoints, including online and digital marketing, and tradeshows and conferences.
Partner: Serve as an enabling partner to the banking sales and relationship management teams and ensure marketing efforts support client-first marketing approach
Client Insights: Develop and share a deep understanding the competitive landscape, industry trends, voice of the client to optimize untapped opportunities in the banking space
Reporting and Analytics: Leverage KPIs and dashboards to demonstrate performance and analyze results to provide key learnings and recommendations for improvement
Budgeting: Optimize resources and budgets to facilitate marketing strategies and success
External Collaboration: Identify and manage marketing agencies, vendor and service providers to ensure successful delivery
What you will need to have:
Bachelor’s degree in Business, Marketing, or similar discipline
8+ years experience as a marketing leader, ideally with considerable experience in B2B marketing complex selling environment
What will be great to have:
MBA
Financial services industry experience: banks and/or credit unions
#LI-VA1
This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Maryland, New York, Nevada, Rhode Island or Washington.
Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.
Thank you for considering employment with Fiserv. Please:
Apply using your legal name
Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
What you should know about us:
Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune
®
magazine's "World's Most Admired Companies™" 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.
Our commitment to Diversity and Inclusion:
Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Warning about fake job posts:
Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.
Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won’t ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won’t send you a check to cash on Fiserv’s behalf.
If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.
We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.
Job Title
Director of Industry Marketing
What does a successful “Director of Industry Marketing” do at Fiserv?
You will be a creative and performance-driven industry marketer who will drive brand and revenue enhancing marketing programs forward for Fiserv. You will be responsible for leading coordinated go-to-market efforts that reflect integrated messaging and value propositions for your specific industry segment. You will be involved in the ideation and execution of high-impact marketing programs for B2B clients. You will be a collaborative and strategic leader driving thought leadership initiatives and segment messaging through the delivery of unique experiences and programming executed with measurable success.
What you will do:
Industry Strategy Development: Develop a strategic vision for development of integrated, banking focused marketing programs aligned with business objectives.
Cross-Functional Collaboration: Collaborate with a high-performing internal marketing team and external agencies to deliver coordinated high-impact marketing programs and enable a seamless experience in the client’s office
Marketing Program Development: Leverage client insights to drive go-to-market strategies including audience identification, positioning, messaging and sales enablement efforts that result in strategic banking specific campaigns to help drive customer acquisition, retention, and expansion
Messaging: Ensure distinctive brand message and points of differentiation and distinction across all touchpoints, including online and digital marketing, and tradeshows and conferences.
Partner: Serve as an enabling partner to the banking sales and relationship management teams and ensure marketing efforts support client-first marketing approach
Client Insights: Develop and share a deep understanding the competitive landscape, industry trends, voice of the client to optimize untapped opportunities in the banking space
Reporting and Analytics: Leverage KPIs and dashboards to demonstrate performance and analyze results to provide key learnings and recommendations for improvement
Budgeting: Optimize resources and budgets to facilitate marketing strategies and success
External Collaboration: Identify and manage marketing agencies, vendor and service providers to ensure successful delivery
What you will need to have:
Bachelor’s degree in Business, Marketing, or similar discipline
8+ years experience as a marketing leader, ideally with considerable experience in B2B marketing complex selling environment
What will be great to have:
MBA
Financial services industry experience: banks and/or credit unions
#LI-VA1
This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Maryland, New York, Nevada, Rhode Island or Washington.
Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.
Thank you for considering employment with Fiserv. Please:
Apply using your legal name
Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
What you should know about us:
Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune
®
magazine's "World's Most Admired Companies™" 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.
Our commitment to Diversity and Inclusion:
Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Warning about fake job posts:
Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.
Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won’t ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won’t send you a check to cash on Fiserv’s behalf.
If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.