L'Oreal USA, Inc
Manager, Global Social Media, Content and A&I, essie DMI
L'Oreal USA, Inc, Long Island City, New York, United States, 11101
Manager - Social, Content & A&I (essie DMI)
Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Location: 10 Hudson Yards, New York, NYDivision: Consumer Product DivisionReports to: Director of Social, Content & A&IWho We AreAt the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.Join L'Oreal:
As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress.In the L'Oreal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all.A Day in the LifeResponsibilitiesSocial Media & Content (60%)Assist in executing the essie global social strategy, tapping into consumer insights, brand equity and vision/mission.Drive & create social content strategy for global campaigns spanning hero launches, brand storytelling and product animations.Drive creation of best-in-class, hi-fi Brand social content with agency partners and 'quick & dirty' reactive trend content in-house on iPhone, Canva, Photoshop etc.Develop agency briefs and manage communications for global brand content and campaigns, collaborating with cross-functional partners and drive countries to ensure deliverables align with overarching strategy for the program.Execute fully loaded campaigns including ideation, global dossier release, launch, monitoring, and analysis.Manage and execute always-on, white-label social content with agency partner for global Instagram channel.Be immersed in culture and trends to help improve essie's cultural relevancy through content.Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platforms.Partner with team members to manage/create the global Instagram calendar and content, supporting key business objectives and messaging.Support invoicing and budget management for relevant work.Advocacy & Influencer (40%)Be immersed in culture and trends to help improve essie's cultural relevancy through content, among influencers and with the press.Assist Director/AVP to manage the global advocacy program; foster and grow network of current influencers and brand advocates.Ideate around impactful influencer programming to support strategic launches and pillar priorities.Forecasting & Ideation for Influencer/advocacy Mailers and related product inventory.Work closely with the essie marketing team to ensure all brand communications and influencer marketing efforts are aligned and synergistic.Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors.Requirements2+ years of relevant experience in social strategy and activation - preference for beauty and/or fashion - content creation experience a plus.A pulse on trends, cultural/global conversations and the ever-changing social and influencer landscape.Strong understanding and knowledge of each social media platform from a brand marketing perspective.A passion for data, analytics, insights and trends and ability to provide actionable insights to guide overall global social media strategy.Keen eye for brand codes and tone of voice.Experience working cross-functionally and with agencies to develop campaigns and content that engage and create increased interest in the brand.Knowledge and understanding of social listening.Monitor trends via real-time reporting and identify ways the company can leverage current topics of interest.A big thinker with highly skilled in storytelling and self-expression through color.Must have an excellent eye for design and photography.Must be organized but also nimble and flexible to adjust to real-time demand.Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr.Boldness to think outside of the box and bring break-thru, integrated ideas.Prioritization & Organization Skills.Strong Interpersonal Skills (written and oral).Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator.Strong appreciation for our business / sensitivity to metier.Must be professional and energetic with a positive attitude.What We OfferSalary Range:
$98,200-$137,500 (The actual compensation will depend on a variety of job-related factors.)Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan).Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval).Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!).Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products).Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!).Employee Resource Groups (Think Tanks and Innovation Squads).Access to Mental Health & Wellness Programs.Your Future TeamMarketing at L'Oreal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story.We Are Committed and EngagedDon't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways!
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Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.Location: 10 Hudson Yards, New York, NYDivision: Consumer Product DivisionReports to: Director of Social, Content & A&IWho We AreAt the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.Join L'Oreal:
As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress.In the L'Oreal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all.A Day in the LifeResponsibilitiesSocial Media & Content (60%)Assist in executing the essie global social strategy, tapping into consumer insights, brand equity and vision/mission.Drive & create social content strategy for global campaigns spanning hero launches, brand storytelling and product animations.Drive creation of best-in-class, hi-fi Brand social content with agency partners and 'quick & dirty' reactive trend content in-house on iPhone, Canva, Photoshop etc.Develop agency briefs and manage communications for global brand content and campaigns, collaborating with cross-functional partners and drive countries to ensure deliverables align with overarching strategy for the program.Execute fully loaded campaigns including ideation, global dossier release, launch, monitoring, and analysis.Manage and execute always-on, white-label social content with agency partner for global Instagram channel.Be immersed in culture and trends to help improve essie's cultural relevancy through content.Develop standards, expertise, and best practices within Social to inform and scale across all marketing and channel platforms.Partner with team members to manage/create the global Instagram calendar and content, supporting key business objectives and messaging.Support invoicing and budget management for relevant work.Advocacy & Influencer (40%)Be immersed in culture and trends to help improve essie's cultural relevancy through content, among influencers and with the press.Assist Director/AVP to manage the global advocacy program; foster and grow network of current influencers and brand advocates.Ideate around impactful influencer programming to support strategic launches and pillar priorities.Forecasting & Ideation for Influencer/advocacy Mailers and related product inventory.Work closely with the essie marketing team to ensure all brand communications and influencer marketing efforts are aligned and synergistic.Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors.Requirements2+ years of relevant experience in social strategy and activation - preference for beauty and/or fashion - content creation experience a plus.A pulse on trends, cultural/global conversations and the ever-changing social and influencer landscape.Strong understanding and knowledge of each social media platform from a brand marketing perspective.A passion for data, analytics, insights and trends and ability to provide actionable insights to guide overall global social media strategy.Keen eye for brand codes and tone of voice.Experience working cross-functionally and with agencies to develop campaigns and content that engage and create increased interest in the brand.Knowledge and understanding of social listening.Monitor trends via real-time reporting and identify ways the company can leverage current topics of interest.A big thinker with highly skilled in storytelling and self-expression through color.Must have an excellent eye for design and photography.Must be organized but also nimble and flexible to adjust to real-time demand.Experience with social tools/influencer tools like Net Base, Rival IQ, Sprinklr and Traackr.Boldness to think outside of the box and bring break-thru, integrated ideas.Prioritization & Organization Skills.Strong Interpersonal Skills (written and oral).Demonstrated L'Oreal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator.Strong appreciation for our business / sensitivity to metier.Must be professional and energetic with a positive attitude.What We OfferSalary Range:
$98,200-$137,500 (The actual compensation will depend on a variety of job-related factors.)Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan).Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval).Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!).Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products).Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!).Employee Resource Groups (Think Tanks and Innovation Squads).Access to Mental Health & Wellness Programs.Your Future TeamMarketing at L'Oreal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story.We Are Committed and EngagedDon't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways!
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