Theprnet
Director, Influencer Marketing
Theprnet, Long Island City, New York, United States, 11101
Location:
New York, NY
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Field:
PR/CommunicationsMin. Experience:
7-9 year(s)Basis:
Full-timeDescription: Small Girls PR is growing and we are looking for a Director with 7-9 years of experience to join our influencer marketing team working with exciting brands across fashion, food & beverage, consumer tech, and more.This role is based in our NYC office, working two days a week in the office on a hybrid schedule.How you’ll make an impact:
As a strategic leader, you will dream up creative, multi-pronged paid and earned influencer campaigns that drive brand awareness, engagement, and conversion for our clients across different industries.You’ll advise clients on short and long-term strategy, manage expectations, and set goals, timelines, and deliverables.
Maintain consistent knowledge of client affairs, generating original ideas to amplify their efforts through influencer marketing and socially-driven partnerships.Originate campaign concepts that earn shares beyond the paid spend.Reverse engineer virality; demonstrate clear understanding of what poses campaigns for maximum talkability.Collaborate with the PR and Experiential teams to create integrated campaigns that align with client objectives.
You will identify, outreach, negotiate, contract, and lead the overall management and execution of paid (and earned) influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, etc.).You will manage budgets ensuring cost-effectiveness and a strong ROI.You’ll report on campaign KPIs and performance providing actionable data-based insights and recommendations to clients.Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives.Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work.Why we’ll love you:
Experience: 7-9+ years of relevant experience within the influencer marketing space (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships.Strategic: You are able to provide counsel, guidance, and have a proven track record of developing strategic influencer campaigns that achieve client goals and KPIs.Organization: You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects.Detail-Oriented: Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline.Social Savvy: You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, analytics, and are constantly dreaming up engaging and creative campaign ideas.Communication: You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks.Content & Trend Obsessed: You scroll TikTok for hours in your spare time, you have a list of dream influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off.Why you’ll love us:
Atypical Time: a generous PTO plan that scales with tenure in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care.Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to get your strategic, solo work done.We invest in you: We have 100% employer-covered medical leave, contribute to your 401k (whether you decide to contribute or not), in addition to contributing towards your gym memberships, dental, vision, data plans/home WiFi, and daily commute.A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings.At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we work within salary bands to ensure our teams are compensated fairly. For this role, the salary threshold is $120k-$120k.Don’t meet every single requirement for this role? We encourage you to apply anyway. You may be just the right candidate for this or other roles.Requirements: Please apply directly here: https://grnh.se/2679c2992us
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New York, NY
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Field:
PR/CommunicationsMin. Experience:
7-9 year(s)Basis:
Full-timeDescription: Small Girls PR is growing and we are looking for a Director with 7-9 years of experience to join our influencer marketing team working with exciting brands across fashion, food & beverage, consumer tech, and more.This role is based in our NYC office, working two days a week in the office on a hybrid schedule.How you’ll make an impact:
As a strategic leader, you will dream up creative, multi-pronged paid and earned influencer campaigns that drive brand awareness, engagement, and conversion for our clients across different industries.You’ll advise clients on short and long-term strategy, manage expectations, and set goals, timelines, and deliverables.
Maintain consistent knowledge of client affairs, generating original ideas to amplify their efforts through influencer marketing and socially-driven partnerships.Originate campaign concepts that earn shares beyond the paid spend.Reverse engineer virality; demonstrate clear understanding of what poses campaigns for maximum talkability.Collaborate with the PR and Experiential teams to create integrated campaigns that align with client objectives.
You will identify, outreach, negotiate, contract, and lead the overall management and execution of paid (and earned) influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, etc.).You will manage budgets ensuring cost-effectiveness and a strong ROI.You’ll report on campaign KPIs and performance providing actionable data-based insights and recommendations to clients.Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives.Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work.Why we’ll love you:
Experience: 7-9+ years of relevant experience within the influencer marketing space (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships.Strategic: You are able to provide counsel, guidance, and have a proven track record of developing strategic influencer campaigns that achieve client goals and KPIs.Organization: You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects.Detail-Oriented: Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline.Social Savvy: You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, analytics, and are constantly dreaming up engaging and creative campaign ideas.Communication: You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks.Content & Trend Obsessed: You scroll TikTok for hours in your spare time, you have a list of dream influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off.Why you’ll love us:
Atypical Time: a generous PTO plan that scales with tenure in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care.Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to get your strategic, solo work done.We invest in you: We have 100% employer-covered medical leave, contribute to your 401k (whether you decide to contribute or not), in addition to contributing towards your gym memberships, dental, vision, data plans/home WiFi, and daily commute.A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings.At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we work within salary bands to ensure our teams are compensated fairly. For this role, the salary threshold is $120k-$120k.Don’t meet every single requirement for this role? We encourage you to apply anyway. You may be just the right candidate for this or other roles.Requirements: Please apply directly here: https://grnh.se/2679c2992us
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