Cushman & Wakefield
Sr. Marketing Manager, Multifamily
Cushman & Wakefield, Austin, Texas, us, 78716
Sr. Marketing Manager, Multifamily
To be considered for an interview, please make sure your application is full in line with the job specs as found below.Job Title:
Sr. Marketing Manager, Multifamily
Job Description Summary:
The primary focus of the position is to provide strategic support and management of regional marketing, advertising, and promotional activities. This role will also focus on our SFR portfolio, including business development pitches, high-level strategy planning, and support through lease up.
Essential Job Duties:
Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs, and demographic profiles.
Manage the development of creative marketing materials and collateral for on-site team members.
Work with design teams, third-party vendors, and on-site associates to create and write ads for print media and Internet sites.
Develop competitive messaging for property websites.
Review and analyze traffic reports and ROI to determine effective marketing efforts.
Conduct audits on various media and technology performance areas.
Acquire contracts from national media vendors and stay informed about their products.
Support the Regional Marketing Director in educating regional team members about new innovations and marketing partnerships.
Analyze property demographics and develop marketing campaigns to attract specific demographics.
Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
Attend client meetings on behalf of the Regional Marketing Director.
Participate in interdisciplinary meetings on behalf of the Regional Marketing Director.
Support new property marketing transitions.
Ensure that Pinnacle's brand standards are maintained.
Support the Regional Marketing Director in updating the marketing toolbox with new deliverable templates.
Knowledge of the Yardi product suite is a plus.
Other functions as assigned.
Competencies:
Sales/Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services.
Research Management – Ability to execute research projects and provide data content within the realm of the objectives.
Project Management – Manage details in maintaining integrity of fast-paced projects.
Customer Service – Ability to provide service to internal and external customers.
Ability to multi-task and meet deadlines while working in a fast-paced environment.
Strong interpersonal communication skills.
IMPORTANT EDUCATION:
Bachelor’s Degree required.
IMPORTANT EXPERIENCE:
5+ years of related experience.
WORK ENVIRONMENT:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Regularly required to travel between properties in varying weather conditions.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee may need to travel from floor to floor, climb stairs, and may be required to travel outside between buildings in varying outdoor weather conditions. The employee may also be regularly required to remain in a stationary position for 85% of the time; regularly operate office machinery. Must be able to travel up to 10% of the time.
OTHER DUTIES:
This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.
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To be considered for an interview, please make sure your application is full in line with the job specs as found below.Job Title:
Sr. Marketing Manager, Multifamily
Job Description Summary:
The primary focus of the position is to provide strategic support and management of regional marketing, advertising, and promotional activities. This role will also focus on our SFR portfolio, including business development pitches, high-level strategy planning, and support through lease up.
Essential Job Duties:
Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs, and demographic profiles.
Manage the development of creative marketing materials and collateral for on-site team members.
Work with design teams, third-party vendors, and on-site associates to create and write ads for print media and Internet sites.
Develop competitive messaging for property websites.
Review and analyze traffic reports and ROI to determine effective marketing efforts.
Conduct audits on various media and technology performance areas.
Acquire contracts from national media vendors and stay informed about their products.
Support the Regional Marketing Director in educating regional team members about new innovations and marketing partnerships.
Analyze property demographics and develop marketing campaigns to attract specific demographics.
Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
Attend client meetings on behalf of the Regional Marketing Director.
Participate in interdisciplinary meetings on behalf of the Regional Marketing Director.
Support new property marketing transitions.
Ensure that Pinnacle's brand standards are maintained.
Support the Regional Marketing Director in updating the marketing toolbox with new deliverable templates.
Knowledge of the Yardi product suite is a plus.
Other functions as assigned.
Competencies:
Sales/Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services.
Research Management – Ability to execute research projects and provide data content within the realm of the objectives.
Project Management – Manage details in maintaining integrity of fast-paced projects.
Customer Service – Ability to provide service to internal and external customers.
Ability to multi-task and meet deadlines while working in a fast-paced environment.
Strong interpersonal communication skills.
IMPORTANT EDUCATION:
Bachelor’s Degree required.
IMPORTANT EXPERIENCE:
5+ years of related experience.
WORK ENVIRONMENT:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Regularly required to travel between properties in varying weather conditions.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee may need to travel from floor to floor, climb stairs, and may be required to travel outside between buildings in varying outdoor weather conditions. The employee may also be regularly required to remain in a stationary position for 85% of the time; regularly operate office machinery. Must be able to travel up to 10% of the time.
OTHER DUTIES:
This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.
Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.
#J-18808-Ljbffr