Sr. Marketing Manager, Multifamily

Job Title : Sr. Marketing Manager, Multifamily

Increase your chances of an interview by reading the following overview of this role before making an application.Job Description SummaryThe primary focus of the position is to provide strategic support and management of regional marketing, advertising, and promotional activities. This role will also focus on our SFR portfolio, including business development pitches, high-level strategy planning, and support through lease up.Essential Job Duties:Support the Regional Marketing Director with the creation of marketing plans and strategies, including providing market research, advertising costs, and demographic profiles.Manage the development of creative marketing materials and collateral for on-site team members to use, including coordination of direct mailers, outreach marketing, and implementation of signage to generate traffic.Work with design teams, third-party vendors, and on-site associates to create and write ads for print media, Internet sites, and other advertisement mediums available in a particular sub-market.Develop competitive messaging for property websites.Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.Conduct audits on various media and technology performance areas.Acquire contracts from national media vendors and stay abreast of their products.Support the Regional Marketing Director in educating regional team members on new innovations and marketing partnerships.Analyze property demographics and develop marketing campaigns to attract specific demographics.Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.Attend client meetings on behalf of the Regional Marketing Director.Participate in interdisciplinary meetings on behalf of the Regional Marketing Director.Support new property marketing transitions.Work with the Regional Marketing Director to ensure that Pinnacle's brand standards are maintained.Support the Regional Marketing Director in updating the marketing toolbox with new deliverable templates.Knowledge of the Yardi product suite is a plus.Other functions as assigned.Competencies:Sales/Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services.Research Management – Ability to execute research projects and provide data content within the realm of objectives.Project Management – Manage details in maintaining the integrity of fast-paced projects.Customer Service (internal & external customers).Ability to multi-task and meet deadlines while working in a fast-paced environment.Understanding of the value and importance of the customer care process, cycle, and strategies.Strong interpersonal communication skills.IMPORTANT EDUCATIONBachelor’s Degree required.IMPORTANT EXPERIENCE5+ years of related experience.WORK ENVIRONMENTThis job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. Regularly required to travel outside between properties in varying weather conditions.PHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee may need to travel from floor to floor, climb stairs, and may be required to travel outside between buildings in varying outdoor weather conditions. The employee may also be regularly required to remain in a stationary position (sit or stand) for 85% of the time; regularly operate office machinery. Must be able to travel up to 10% of the time. Travel may vary in frequency and duration. Demonstrates the ability to exert up to 15 pounds occasionally, and/or up to 25 pounds frequently, and/or up to 10 pounds of force constantly to lift, carry, push, pull, or move objects.OTHER DUTIESThis job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.COMPENSATION AND BENEFITSCushman & Wakefield provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. The compensation for the position is: $85,000.00 - $100,000.00. The company will not pay less than minimum wage for this role.Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at

1-888-365-5406

or email

HRServices@cushwake.com . Please refer to the job title and job location when you contact us.

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