McCormick & Company, Incorporated
SR. MARKETING MANAGER
McCormick & Company, Incorporated, Cockeysville, Maryland, United States, 21030
You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.We are looking to hire a
Marketing Manager
immediately in a
Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.What We Bring To The Table:The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:Career growth opportunitiesFlexibility and Support for Diverse Life Stages and ChoicesWe prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)Wellbeing programs including Physical, Mental and Financial wellnessMarketing Manager, Recipe Mix
will help shape the long-term category vision and key strategic initiatives for the Recipe Mix Category, for brands including McCormick, Cholula and Lawry’s. Scope includes category strategy development, insights and positioning, brand experience choices and communications recommendations. The successful candidate will collaborate cross-functionally to identify, develop and ready commercialization of capability-building and category growth opportunities aligned with operating plans. Manage and develop up to 2 direct reports.RESPONSIBILITIESDISCOVERY: Identification of category & brand opportunities that expand our portfolioDiversify portfolio through thoughtful consumer insights, thorough competitive and market analyses and deep understanding of emerging trendsIdentify needs for initiative WHO targets. Use insights to develop breakthrough ideas that deliver the defined initiative business objective and delight our target consumer.Partner with Consumer and Market Insights to ensure connectivity to consumer needs.Develop, write, test and optimize consumer and shopper-based concepts that capture a promise, resolving an unmet need. Ascertain & size business opportunities.Lead and influence evolution of 5 year product pipeline and funnel within company’s strategic priorities that support equity choices for the brand/categoryMine secondary landscape & consumer category segmentation to identify insightsDEFINE PROPOSITION: Identify assumptions and needs to build profitable propositionsDevelop business platforms to enable delivery of annual budget and strategic planLead multi-faceted iterative workstreams to validate, assess and prepare projects for commercialization in partnership with cross-functional partnersLead new product business case development, financial forecasting, supply chain, pricing, P&L structure and recommended in-market execution.Generate breakthrough ideas that inspire to enable technical advantages while exceeding our consumers’ wants & needsCREATE GROWTH: Bring platforms forward into commercializationBuild, shape & deliver new propositions, partnering with respective functional experts:
R&D: Develop product and package structureSales: Support customer trade plan and sell-in strategy developmentManufacturing: Enable supply chain to deliver outstanding customer serviceGlobal Marketing: Create packaging graphics that build and enhance brand equityFinance: Identify assumptions to bring margin accretive opportunities forward
Utilize commercialization process to ready projects for commercialization and launch.Develop and recommend launch and on-going Consumer and Trade support plansREQUIRED QUALIFICATIONSBachelor’s Degree in marketing or related discipline required,Minimum of 5 years required of demonstrated relevant skills & results in consumer-packaged goods marketing, brand planning, building and running brand business, advertising, finance, promotional activities and consumer communications.Demonstrated success creating and launching new products/categories requiredManagement and development of direct reports requiredStrong leadership, strategic thinking, communication and teamwork skills requiredStrong analytical and leadership experience with ability to manage multiple projects requiredExpertise in syndicated databases, market research, business & brand planning, advertising, finance, promotional activities and consumer communications requiredExperience leading cross-function teams preferredPassion for food/culinary knowledge, including experience building brands within the food industry preferredPREFERRED QUALIFICATIONSMBAMcCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.WHY WORK AT MCCORMICK? United by flavor. Driven by results.As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.We are looking to hire a
Marketing Manager
immediately in a
Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland.What We Bring To The Table:The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:Career growth opportunitiesFlexibility and Support for Diverse Life Stages and ChoicesWe prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)Wellbeing programs including Physical, Mental and Financial wellnessMarketing Manager, Recipe Mix
will help shape the long-term category vision and key strategic initiatives for the Recipe Mix Category, for brands including McCormick, Cholula and Lawry’s. Scope includes category strategy development, insights and positioning, brand experience choices and communications recommendations. The successful candidate will collaborate cross-functionally to identify, develop and ready commercialization of capability-building and category growth opportunities aligned with operating plans. Manage and develop up to 2 direct reports.RESPONSIBILITIESDISCOVERY: Identification of category & brand opportunities that expand our portfolioDiversify portfolio through thoughtful consumer insights, thorough competitive and market analyses and deep understanding of emerging trendsIdentify needs for initiative WHO targets. Use insights to develop breakthrough ideas that deliver the defined initiative business objective and delight our target consumer.Partner with Consumer and Market Insights to ensure connectivity to consumer needs.Develop, write, test and optimize consumer and shopper-based concepts that capture a promise, resolving an unmet need. Ascertain & size business opportunities.Lead and influence evolution of 5 year product pipeline and funnel within company’s strategic priorities that support equity choices for the brand/categoryMine secondary landscape & consumer category segmentation to identify insightsDEFINE PROPOSITION: Identify assumptions and needs to build profitable propositionsDevelop business platforms to enable delivery of annual budget and strategic planLead multi-faceted iterative workstreams to validate, assess and prepare projects for commercialization in partnership with cross-functional partnersLead new product business case development, financial forecasting, supply chain, pricing, P&L structure and recommended in-market execution.Generate breakthrough ideas that inspire to enable technical advantages while exceeding our consumers’ wants & needsCREATE GROWTH: Bring platforms forward into commercializationBuild, shape & deliver new propositions, partnering with respective functional experts:
R&D: Develop product and package structureSales: Support customer trade plan and sell-in strategy developmentManufacturing: Enable supply chain to deliver outstanding customer serviceGlobal Marketing: Create packaging graphics that build and enhance brand equityFinance: Identify assumptions to bring margin accretive opportunities forward
Utilize commercialization process to ready projects for commercialization and launch.Develop and recommend launch and on-going Consumer and Trade support plansREQUIRED QUALIFICATIONSBachelor’s Degree in marketing or related discipline required,Minimum of 5 years required of demonstrated relevant skills & results in consumer-packaged goods marketing, brand planning, building and running brand business, advertising, finance, promotional activities and consumer communications.Demonstrated success creating and launching new products/categories requiredManagement and development of direct reports requiredStrong leadership, strategic thinking, communication and teamwork skills requiredStrong analytical and leadership experience with ability to manage multiple projects requiredExpertise in syndicated databases, market research, business & brand planning, advertising, finance, promotional activities and consumer communications requiredExperience leading cross-function teams preferredPassion for food/culinary knowledge, including experience building brands within the food industry preferredPREFERRED QUALIFICATIONSMBAMcCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.WHY WORK AT MCCORMICK? United by flavor. Driven by results.As a McCormick employee you’ll be empowered to focus on more than your individual responsibilities. You’ll have the opportunity to be part of something bigger than yourself—to have a say in where the company is going and how it’s growing.Between our passion for flavor, our 130-year history of leadership and integrity, the competitive and comprehensive benefits we offer, and our culture, which is built on respect and opportunities for growth, there are many reasons to join us at McCormick.
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