America's Community Council
Director of Marketing
America's Community Council, Troy, Michigan, United States, 48083
Job Details
LevelManagement
Job LocationAdmin Office Troy - Troy, MI
Position TypeFull Time
Education Level4 Year Degree
Join ACC
The Director of Marketing is part of the management team and is responsible for the development and implementation of a comprehensive marketing, events and sponsorship strategy.
Qualifications:A Bachelor degree in administration, public relations, marketing, development, hospitality management, project management or related field.Five years' experience in non-profit fundraising, communications, public relations and special event planning required.Experience in high level non-profit organizations and a proven track record as a leader and motivator to provide enthusiasm, energy, motivation, direction, and successful implementation of marketing, fundraising policies, plans and programs.Possess understanding with the Association of Fundraising Professional's Code of Ethics and Standards.Principal Duties and Responsibilities
Leadership and Management
Hire, train, evaluate, and provide direction and supervision to the Marketing staff.Organize and manage the Marketing department ensuring adherence to procedures.Establish and administer revenue-generating programs.Coordinate Marketing operations with Development and volunteer activities.Strategize programs with organization needs and priorities.Planning
Identify and help prioritize program, service, and organizational needs.Establish department goals, objectives, and budgets.Design and strategize the marketing plan focusing on sponsorship and branding.Plan and implement events and promotions.Sponsorship
Design and implement a sponsorship sales strategy.Identify appropriate sponsor and promotion prospects.Cultivate and maintain key sponsor relationships.Arrange meetings with interested sponsor prospects.Prepare sponsorship proposals that meet established targetsEvaluate marketing programs, sponsorships, promotions, and events for effectiveness in meeting goals and objectives.Maintain accurate records and tracking systems.Brand Management
Create a unique brand identity for ACC.Build and reinforce ACC brand among all constituents.Develop all advertising materials, promotion materials, and communications plans.Review all ACC communication materials for message consistency and adherence to brand identity standards.Events and Other
Lead coordination for the agency's annual events and all promotions/marketing initiativesManaging relationships with event media partners.Creating and maintaining event budgets and timelines.Lead in the coordination, management and development of marketing & fundraising initiatives (including signature events), that align with the agency mission for both internal and external audiencesWork with leadership, internal staff and the community on a regular basis to understand goals and identify key messages. Ensure agency marketing meets goalsManage social media accounts. Ability to be innovative and diligent in social media content management.Direct all public relations efforts on behalf of ACC.Supervise the development and production of ACC publications and printed materials.Oversee the design and content of the ACC websitePerform appropriate duties as assigned by managementPerks & Benefits:
Guaranteed full-time pay - competitive salariesFull medical, dental, vision health benefits with low costs and deductiblesShort-term and long-term disability insuranceGenerous paid time off (20 days a year)13 paid holidays403(b) Retirement PlanBonus opportunities- longevity, sign on, employee referral
LevelManagement
Job LocationAdmin Office Troy - Troy, MI
Position TypeFull Time
Education Level4 Year Degree
Join ACC
The Director of Marketing is part of the management team and is responsible for the development and implementation of a comprehensive marketing, events and sponsorship strategy.
Qualifications:A Bachelor degree in administration, public relations, marketing, development, hospitality management, project management or related field.Five years' experience in non-profit fundraising, communications, public relations and special event planning required.Experience in high level non-profit organizations and a proven track record as a leader and motivator to provide enthusiasm, energy, motivation, direction, and successful implementation of marketing, fundraising policies, plans and programs.Possess understanding with the Association of Fundraising Professional's Code of Ethics and Standards.Principal Duties and Responsibilities
Leadership and Management
Hire, train, evaluate, and provide direction and supervision to the Marketing staff.Organize and manage the Marketing department ensuring adherence to procedures.Establish and administer revenue-generating programs.Coordinate Marketing operations with Development and volunteer activities.Strategize programs with organization needs and priorities.Planning
Identify and help prioritize program, service, and organizational needs.Establish department goals, objectives, and budgets.Design and strategize the marketing plan focusing on sponsorship and branding.Plan and implement events and promotions.Sponsorship
Design and implement a sponsorship sales strategy.Identify appropriate sponsor and promotion prospects.Cultivate and maintain key sponsor relationships.Arrange meetings with interested sponsor prospects.Prepare sponsorship proposals that meet established targetsEvaluate marketing programs, sponsorships, promotions, and events for effectiveness in meeting goals and objectives.Maintain accurate records and tracking systems.Brand Management
Create a unique brand identity for ACC.Build and reinforce ACC brand among all constituents.Develop all advertising materials, promotion materials, and communications plans.Review all ACC communication materials for message consistency and adherence to brand identity standards.Events and Other
Lead coordination for the agency's annual events and all promotions/marketing initiativesManaging relationships with event media partners.Creating and maintaining event budgets and timelines.Lead in the coordination, management and development of marketing & fundraising initiatives (including signature events), that align with the agency mission for both internal and external audiencesWork with leadership, internal staff and the community on a regular basis to understand goals and identify key messages. Ensure agency marketing meets goalsManage social media accounts. Ability to be innovative and diligent in social media content management.Direct all public relations efforts on behalf of ACC.Supervise the development and production of ACC publications and printed materials.Oversee the design and content of the ACC websitePerform appropriate duties as assigned by managementPerks & Benefits:
Guaranteed full-time pay - competitive salariesFull medical, dental, vision health benefits with low costs and deductiblesShort-term and long-term disability insuranceGenerous paid time off (20 days a year)13 paid holidays403(b) Retirement PlanBonus opportunities- longevity, sign on, employee referral