Customer Marketing Manager

Job Description

About KX:

At KX we build time-series, vector-native database solutions our customers use to unlock knowledge and predictive power they can act on with confidence. By simultaneously supporting unstructured and structured data, KX powers accurate, highly contextual results for AI and automation applications with transformative speed, unlimited scalability, and extremely low computing costs. Customers across financial services, manufacturing, telecommunications, life sciences, and aerospace and defense industries use KX to enable real-time processing of vast time-series datasets, improve operational efficiency, speed up discovery, and enhance real-time situational awareness and cybersecurity. KX brings a proven track record of 30 years of customer success, and operates from more than 15 offices across North America, Europe and Asia Pacific.

Role Overview:

The Senior Customer Marketing Manager will lead the development and execution of customer-centric marketing strategies to enhance customer engagement, retention, and advocacy. This role requires a strategic thinker with a strong understanding of customer behaviour, data analytics, and experience in designing impactful marketing programs. The ideal candidate will be a dynamic team player capable of collaborating cross-functionally to deliver measurable results. Reporting to the VP of Product Marketing, this individual will have a visible role throughout the Marketing and Sales teams in support of strategic Product and Customer Marketing goals.

Responsibilities:

• Develop and implement a comprehensive and targeted customer marketing strategy that aligns with business goals and enhances customer engagement based on key customer segments.
• Design and execute programs to drive customer retention and growth throughout the customer lifecycle, including upsell/cross sell initiatives, a referral program, and advocacy recruitment and retention.
• Create and lead a Customer Advisory board in support of Product and Marketing strategies.
• Use customer data and analytics to gain insights into customer behavior, preferences, and trends, leveraging these insights to optimize marketing campaigns and personalize experiences.
• Work closely with Product, Sales, Customer Success, and other teams to ensure a seamless and consistent customer experience.
• Partner with the Content Marketing, Product-Led Growth, and Demand Generation teams to develop compelling marketing materials and campaigns.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of customer marketing initiatives, with actionable insights and recommendations for continuous improvement.
• Manage the customer marketing budget, ensuring efficient allocation of resources to maximize ROI, making adjustments as needed.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 3 years of experience in customer marketing, preferably in data analytics or database management systems.
• Preference will be given to experience in Financial Services and Capital Markets industry.
• Proven track record of developing and executing successful customer marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience in digital marketing, CRM systems, and marketing automation tools a plus.
• Creative thinker with a customer-centric mindset.

Benefits:

• A salary that reflects the candidate's experience, our pay policy, and the labour market - $200,000 OTE
• Individually tailored training and skills development
• 20 days paid annual leave
• Private healthcare package, including coverage for partners and children.
• Employee Assistance Programme providing access to mental health support.
• Generous maternity and paternity package
• KX For Good" Program, we offer our team members Volunteer Days to actively participate in initiatives that bring about positive change in our local communities, making a difference that matters!

Why Choose KX?

• At KX, we're more than a technology firm; we're a family! Embrace flexible work hours, a competitive salary package, and a dynamic, inclusive culture that honours diversity and individuality.
• Curious by Nature: Curiosity is our DNA! Engage in dedicated weekly learning sessions to fuel your inquisitive mindset. Explore uncharted domains, acquire data-driven expertise, and stay ahead of the curve. We're dedicated to nurturing your growth and empowering you to scale new summits!
• In it Together: Impact matters! Through our engaging "KX For Good" volunteer initiatives, you can make a positive difference in your local community.
• Recognize & Celebrate: Your relentless effort and commitment won't go unnoticed! Our exceptional reward and recognition framework applauds your dedication and contributions. At KX, we uplift and celebrate every milestone in your journey to success!

Don't wait! Join the KX family and contribute to shaping the future of technology.

Note: Candidate personal data will be handled according to our Global Candidate Privacy Notice, we are an equal opportunity employer and are committed to OFCCP compliance.

To learn more about KX, please visit www.kx.com