Gradient
Product Marketing Lead / Director of Product Marketing
Gradient, California, Missouri, United States, 65018
About the Company
Gradient is on a mission to radically transform the way enterprises interact with data. We’ve developed the only AI-powered Data Reasoning Platform that is used to automate complex data workflows in enterprises across all industries.
Ensure all your application information is up to date and in order before applying for this opportunity.We are a frontier technology company that pushes the limits of AI to achieve things previously impossible.About the Role
As the product marketing lead, you will be responsible for developing and driving the marketing strategy for Gradient’s data platform. You will work closely with product and cross-functional teams to help create a new category for a 0 to 1 product, expanding our business into new verticals. While the definition of product marketing may vary across different organizations, this role will focus on both inbound and outbound product marketing. You’ll have direct influence in early stage product development and roadmaps, create go-to-market plans to support the launch and growth of the business, support in-market growth across new verticals, and provide direction for future investments. If you are a strategic thinker with a passion for product marketing, we want to hear from you.Responsibilities
Lead market assessment, audience definition, and sizing through quantitative analysis, qualitative feedback and represent the customer POV internally with Product Management and cross-functional teams
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with cross functional teams.
Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.
Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
Lead the development of out-of-the-box go-to-market plans for new-to-world products, and drive integrated efforts across cross functional teams
Influence XFN teams to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
Partner with marketing and cross-functional teams to develop campaign assets and product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.
Qualifications
Thrive in a scrappy startup culture and want to venture into AI.
Bachelor's degree in Marketing, Business, or related field; MBA a plus but not necessary.
7+ years of professional experience, of which 5+ years experience is in product marketing and in a high-growth enterprise SaaS startup; must have experience across both inbound and outbound.
B2B PMM experience, including developing successful campaigns to build Sales pipeline.
Track record of strong leadership in the PMM function at industry leading companies, including building, strategic, high-performing teams to generate revenue growth and exceed targets.
Past examples of shaping product roadmap using customer insights and data analytics, and iterating to find product market fit.
Excellent communication and interpersonal skills.
About Us
We’re an ambitious team tackling a huge industry with over $100B in TAM
Our founding and exec team consists of former leaders who have helped scale hypergrowth startups and led teams at Netflix, Google, and Meta
We typically work in-person 2-3 days a week at our HQ in San Mateo, CA
Benefits & Perks
Medical, dental, vision plans covered at 90%
401k Employer Contribution (nonelective contribution of 3% of your compensation)
Flexible time off - take time off when you need it!
Two approved remote work weeks per year
Catered lunches & snacks in-office
Team socials & outings throughout the year
12 weeks of paid parental leave
Pay Range and Compensation Package
In consideration of market analysis and relevant factors, the salary range for this position is set between $180,000 and $240,000. However, adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description. Additionally, this role is eligible to participate in our equity plan and benefits program.Equal Opportunity Statement
Gradient is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
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Gradient is on a mission to radically transform the way enterprises interact with data. We’ve developed the only AI-powered Data Reasoning Platform that is used to automate complex data workflows in enterprises across all industries.
Ensure all your application information is up to date and in order before applying for this opportunity.We are a frontier technology company that pushes the limits of AI to achieve things previously impossible.About the Role
As the product marketing lead, you will be responsible for developing and driving the marketing strategy for Gradient’s data platform. You will work closely with product and cross-functional teams to help create a new category for a 0 to 1 product, expanding our business into new verticals. While the definition of product marketing may vary across different organizations, this role will focus on both inbound and outbound product marketing. You’ll have direct influence in early stage product development and roadmaps, create go-to-market plans to support the launch and growth of the business, support in-market growth across new verticals, and provide direction for future investments. If you are a strategic thinker with a passion for product marketing, we want to hear from you.Responsibilities
Lead market assessment, audience definition, and sizing through quantitative analysis, qualitative feedback and represent the customer POV internally with Product Management and cross-functional teams
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with cross functional teams.
Develop and execute on go-to-market strategies including goals, metrics for success, asset development and integrated launch planning with cross functional partners.
Bring a point of view to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
Lead the development of out-of-the-box go-to-market plans for new-to-world products, and drive integrated efforts across cross functional teams
Influence XFN teams to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
Partner with marketing and cross-functional teams to develop campaign assets and product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.
Qualifications
Thrive in a scrappy startup culture and want to venture into AI.
Bachelor's degree in Marketing, Business, or related field; MBA a plus but not necessary.
7+ years of professional experience, of which 5+ years experience is in product marketing and in a high-growth enterprise SaaS startup; must have experience across both inbound and outbound.
B2B PMM experience, including developing successful campaigns to build Sales pipeline.
Track record of strong leadership in the PMM function at industry leading companies, including building, strategic, high-performing teams to generate revenue growth and exceed targets.
Past examples of shaping product roadmap using customer insights and data analytics, and iterating to find product market fit.
Excellent communication and interpersonal skills.
About Us
We’re an ambitious team tackling a huge industry with over $100B in TAM
Our founding and exec team consists of former leaders who have helped scale hypergrowth startups and led teams at Netflix, Google, and Meta
We typically work in-person 2-3 days a week at our HQ in San Mateo, CA
Benefits & Perks
Medical, dental, vision plans covered at 90%
401k Employer Contribution (nonelective contribution of 3% of your compensation)
Flexible time off - take time off when you need it!
Two approved remote work weeks per year
Catered lunches & snacks in-office
Team socials & outings throughout the year
12 weeks of paid parental leave
Pay Range and Compensation Package
In consideration of market analysis and relevant factors, the salary range for this position is set between $180,000 and $240,000. However, adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description. Additionally, this role is eligible to participate in our equity plan and benefits program.Equal Opportunity Statement
Gradient is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
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