Audinate Pty Ltd
Director of Marketing Communications
Audinate Pty Ltd, Portland, Oregon, United States, 97204
Find out if this opportunity is a good fit by reading all of the information that follows below.
Who we are and what we do
Audinate leads the world in networked media with our "Dante" technology which is used extensively in professional audio & video applications, including live events, broadcast, entertainment venues and communication systems.
Dante replaces all audio and video connections with a computer network, effortlessly sending video or hundreds of channels of audio over slender Ethernet cables with perfect digital fidelity. Adopted by hundreds of manufacturers in thousands of products, Dante is the de facto standard for modern AV connectivity.
You’ll find us in the largest companies and institutions like the Sydney Opera House, NFL Media Headquarters, Microsoft, major universities and even a 900-year old cathedral featured in Harry Potter.
About the role
As Director of Marketing you'll be responsible for strategic planning, development and implementation of our brand, content, events, advertising and public relations activities, both externally and internally. In addition, you'll oversee the regional execution of Audinate's marketing plans as well as partner marketing.
You will direct the efforts of the marketing communications, regional marketing and partner marketing staff, contractors and agencies and are expected to interface at both strategic and tactical levels of the company.
How we work
We have flexibility to work from home but also collaborate every week in-person at our office in Portland as well as working remotely alongside colleagues globally.
Responsibilities
Establishing and maintaining overall brand strategy for the Audinate and Dante brands and ensuring internal and external consistency of brand execution.
Work closely with our Director of Demand Generation and Product Marketing team to execute campaigns, including understanding effectiveness of different creative executions and optimizing based on results.
Oversee all industry advertising, including establishing advertising goals, determining creative direction, developing media plans, tracking budgets and closely monitoring performance metrics.
Set the strategy for Audinate’s PR activities, including establishing goals, approving plans and executing tactics including press releases.
Responsible for Audinate’s participation in global tradeshows and events, including determining the strategic direction of the events, overseeing the execution of tradeshows and events, and measuring the results and ROI.
Manage global team of marketing professionals, as well as external PR, advertising and design agencies.
What we're looking for
10+ years of senior marketing experience with 5+ years of people management and a track record of progressively increasing responsibilities.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Excellent organizational, prioritization and decision-making skills.
Strong analytical skills with the ability to glean insights and turn them into action.
Excellent communication skills, both written and verbal.
Ability to work cross functionally both within marketing and across other functions.
Proven track record of managing a high performance team of individual contributors.
Additional desired skills and experience
Hands-on experience in the professional AV, pro audio and/or professional broadcast markets
MBA and/or advanced level of marketing qualifications
What you’ll experience with us
With us, your ambition extends as far as our reach. Working alongside experts and enthusiasts from different backgrounds, you’ll refine your skills as we define our products. We’ll experience and share a purpose we can see and hear as we pioneer the future of AV together.
In addition to a competitive salary, commission and equity incentive plan, you’ll experience our diverse, values-based culture and a range of benefits such as flexible working through to volunteering leave.
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Who we are and what we do
Audinate leads the world in networked media with our "Dante" technology which is used extensively in professional audio & video applications, including live events, broadcast, entertainment venues and communication systems.
Dante replaces all audio and video connections with a computer network, effortlessly sending video or hundreds of channels of audio over slender Ethernet cables with perfect digital fidelity. Adopted by hundreds of manufacturers in thousands of products, Dante is the de facto standard for modern AV connectivity.
You’ll find us in the largest companies and institutions like the Sydney Opera House, NFL Media Headquarters, Microsoft, major universities and even a 900-year old cathedral featured in Harry Potter.
About the role
As Director of Marketing you'll be responsible for strategic planning, development and implementation of our brand, content, events, advertising and public relations activities, both externally and internally. In addition, you'll oversee the regional execution of Audinate's marketing plans as well as partner marketing.
You will direct the efforts of the marketing communications, regional marketing and partner marketing staff, contractors and agencies and are expected to interface at both strategic and tactical levels of the company.
How we work
We have flexibility to work from home but also collaborate every week in-person at our office in Portland as well as working remotely alongside colleagues globally.
Responsibilities
Establishing and maintaining overall brand strategy for the Audinate and Dante brands and ensuring internal and external consistency of brand execution.
Work closely with our Director of Demand Generation and Product Marketing team to execute campaigns, including understanding effectiveness of different creative executions and optimizing based on results.
Oversee all industry advertising, including establishing advertising goals, determining creative direction, developing media plans, tracking budgets and closely monitoring performance metrics.
Set the strategy for Audinate’s PR activities, including establishing goals, approving plans and executing tactics including press releases.
Responsible for Audinate’s participation in global tradeshows and events, including determining the strategic direction of the events, overseeing the execution of tradeshows and events, and measuring the results and ROI.
Manage global team of marketing professionals, as well as external PR, advertising and design agencies.
What we're looking for
10+ years of senior marketing experience with 5+ years of people management and a track record of progressively increasing responsibilities.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Excellent organizational, prioritization and decision-making skills.
Strong analytical skills with the ability to glean insights and turn them into action.
Excellent communication skills, both written and verbal.
Ability to work cross functionally both within marketing and across other functions.
Proven track record of managing a high performance team of individual contributors.
Additional desired skills and experience
Hands-on experience in the professional AV, pro audio and/or professional broadcast markets
MBA and/or advanced level of marketing qualifications
What you’ll experience with us
With us, your ambition extends as far as our reach. Working alongside experts and enthusiasts from different backgrounds, you’ll refine your skills as we define our products. We’ll experience and share a purpose we can see and hear as we pioneer the future of AV together.
In addition to a competitive salary, commission and equity incentive plan, you’ll experience our diverse, values-based culture and a range of benefits such as flexible working through to volunteering leave.
#J-18808-Ljbffr