Mattress Firm
Manager, Digital Marketing
Mattress Firm, Houston, Texas, United States, 77246
Is your current job a nightmare? Make it a dream job at Mattress Firm®!
Now hiring: Manager, Digital Marketing (Remote)
Join Mattress Firm - America's most trusted authority on sleep and be part of our noble purpose to help people sleep well to live well. In addition to on-the-job training and career growth opportunities, we offer an extensive range of benefits designed to support you, your family, and your future.
The person in the Manager, Digital Marketing (Remote) role will be a key contributor on cross-functional working teams managing site marketing for mattressfirm.com and sleep.com. The Marketing Manager is tasked with translating the overarching marketing strategy into actionable plans to develop site content that drives store intent, engagement, and conversion. The position collaborates with cross-functional teams and initiatives, providing marketing recommendations and content roadmaps to ensure the sites have a consistent and exceptional brand and customer experience.
Essential Responsibilities
Manage a unified brand vision for mattressfirm.com, sleep.com along with proprietary digital toolsImplement strategies that increase traffic and engagement, enhance brand visibility, and drive online sales.Partner with cross functional teams to proactively identify omnichannel opportunities to drive content and experiences that prioritize key audience segments, brand differentiators, and RTBs to drive deeper engagementWork closely with digital merchandising teams to enhance product marketing with multimedia content, improving product visibility and customer interactionDevelop roadmaps for evergreen content that drive long-term organic trafficParticipate in creative development and content production, including videoManage brand creative on the websites and digital products, ensuring that the brand image is consistently represented across digital retail touchpoints.Identify opportunities for evaluating content and messaging effectiveness with Consumer Insights and/or Data & Analytics teamsQuarterly and annual planning for site marketing initiatives and forward plans, ensuring alignment with overall business goalsWork with internal core service leaders and project managers to ensure that our marketing strategy is executed (on time, within budget) and is successfully driving business goals.Complete all required training modules and certifications prior to the due date.Ensure all safety policies and procedures are followed to ensure a safe work environment for all.Communicate professionally with all internal and external contactsFollow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representationCommunicate any concerns or issues to leadership to ensure proper efficiency of department and company operationsExecute team member performance improvement plans, progressive discipline and terminations when appropriate per Company policy
Non-Essential Responsibilities
Develop and leverage connections in the digital commerce vendor community to stay current with leading developments in industryStay current with the latest digital commerce marketing trends and technologies to drive innovation and stay ahead of competitorsExecute company initiatives and other activities requested by supervisorUpdate job knowledge by participating in educational opportunitiesContribute ideas on ways to optimize or improve the team, the department, and the CompanyEnhance department and organization reputation by accepting ownership for accomplishing new and different requests; explore opportunities to add value to job accomplishments.
Education
Bachelor's Degree Marketing, Digital, Communications or related field or equivalent experience. preferredProfessional Experience
4+ Years professional experience, preferably in the retail sectorExperience should encompass digital brand management, digital marketing and content strategy
Skills List
Competencies
Knowledge
Knowledge of marketing principles, strategic planning, and digital marketing for websitesUnderstanding of content strategy, product marketing, and content creationExperience using consumer research, audience segmentation and insights to inform customer-centric marketing strategies.Familiarity with website operations and product managementA working knowledge of data analytics, as applied to marketing, to inform data-driven decisions and evaluationUnderstanding of ecommerce best practices, user experience principles, and project management and, though not a core aspect of the role, would facilitate coordination of cross-functional initiatives.
#LI-Remote
CALIFORNIA RESIDENTS
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.
Pay Range:100,000-104,000
Now don't fall asleep out there... the sooner that we receive your application, the closer you are to the career of your dreams!
DIVERSE CANDIDATES ARE ENCOURAGED TO APPLY
Mattress Firm is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any applicant or employee for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Mattress Firm is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
#LI-Remote
Now hiring: Manager, Digital Marketing (Remote)
Join Mattress Firm - America's most trusted authority on sleep and be part of our noble purpose to help people sleep well to live well. In addition to on-the-job training and career growth opportunities, we offer an extensive range of benefits designed to support you, your family, and your future.
The person in the Manager, Digital Marketing (Remote) role will be a key contributor on cross-functional working teams managing site marketing for mattressfirm.com and sleep.com. The Marketing Manager is tasked with translating the overarching marketing strategy into actionable plans to develop site content that drives store intent, engagement, and conversion. The position collaborates with cross-functional teams and initiatives, providing marketing recommendations and content roadmaps to ensure the sites have a consistent and exceptional brand and customer experience.
Essential Responsibilities
Manage a unified brand vision for mattressfirm.com, sleep.com along with proprietary digital toolsImplement strategies that increase traffic and engagement, enhance brand visibility, and drive online sales.Partner with cross functional teams to proactively identify omnichannel opportunities to drive content and experiences that prioritize key audience segments, brand differentiators, and RTBs to drive deeper engagementWork closely with digital merchandising teams to enhance product marketing with multimedia content, improving product visibility and customer interactionDevelop roadmaps for evergreen content that drive long-term organic trafficParticipate in creative development and content production, including videoManage brand creative on the websites and digital products, ensuring that the brand image is consistently represented across digital retail touchpoints.Identify opportunities for evaluating content and messaging effectiveness with Consumer Insights and/or Data & Analytics teamsQuarterly and annual planning for site marketing initiatives and forward plans, ensuring alignment with overall business goalsWork with internal core service leaders and project managers to ensure that our marketing strategy is executed (on time, within budget) and is successfully driving business goals.Complete all required training modules and certifications prior to the due date.Ensure all safety policies and procedures are followed to ensure a safe work environment for all.Communicate professionally with all internal and external contactsFollow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representationCommunicate any concerns or issues to leadership to ensure proper efficiency of department and company operationsExecute team member performance improvement plans, progressive discipline and terminations when appropriate per Company policy
Non-Essential Responsibilities
Develop and leverage connections in the digital commerce vendor community to stay current with leading developments in industryStay current with the latest digital commerce marketing trends and technologies to drive innovation and stay ahead of competitorsExecute company initiatives and other activities requested by supervisorUpdate job knowledge by participating in educational opportunitiesContribute ideas on ways to optimize or improve the team, the department, and the CompanyEnhance department and organization reputation by accepting ownership for accomplishing new and different requests; explore opportunities to add value to job accomplishments.
Education
Bachelor's Degree Marketing, Digital, Communications or related field or equivalent experience. preferredProfessional Experience
4+ Years professional experience, preferably in the retail sectorExperience should encompass digital brand management, digital marketing and content strategy
Skills List
Competencies
Knowledge
Knowledge of marketing principles, strategic planning, and digital marketing for websitesUnderstanding of content strategy, product marketing, and content creationExperience using consumer research, audience segmentation and insights to inform customer-centric marketing strategies.Familiarity with website operations and product managementA working knowledge of data analytics, as applied to marketing, to inform data-driven decisions and evaluationUnderstanding of ecommerce best practices, user experience principles, and project management and, though not a core aspect of the role, would facilitate coordination of cross-functional initiatives.
#LI-Remote
CALIFORNIA RESIDENTS
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.
Pay Range:100,000-104,000
Now don't fall asleep out there... the sooner that we receive your application, the closer you are to the career of your dreams!
DIVERSE CANDIDATES ARE ENCOURAGED TO APPLY
Mattress Firm is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment, and does not discriminate against any applicant or employee for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other characteristic protected by applicable law. Mattress Firm is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
#LI-Remote