WarHorse Casino
Vice President of Marketing
WarHorse Casino, Bellevue, Nebraska, United States, 68123
Summary
Vice President of Marketing
SUMMARY DESCRIPTION:
Reporting to the COO, WarHorse Gaming LLC., the Vice President of Marketing is responsible for driving the overall execution of all marketing operation efforts. Leads strategic marketing matters with a current emphasis on brand strategy, brand management, public relations, strategic community partnerships, and strategic communications. Further, oversees exsecution of all customer development programs, promotions, and revenue building through integration of all marketing initiatives coupled with specific customer outreach. Drives innovation and loyalty through positive brand association and communications as well as overseeing other reputation enhancing functions for all WarHorse Gaming, LLC., properties. Partners with advertising agency of record to develop and implement marketing efforts, and multimedia execution including campaigns and programs that are in alignment with WHG standards and strategic direction.
ESSENTIAL JOB FUNCTIONS/DUTIES:
• Practices, supports, and maintains the Mission, Vision and Values of HoChunk, Inc.• Provides strategic insight, direction, and oversight to ensure a successful execution of strategic plans. Develops and aligns marketing plans to ensure consistency with the strategic vision of WarHorse Gaming, LLC. across all properties. Partners with advertising agency of record and vendors to ensure successful execution of plans.• Responsible for managing all management executives responsible for property marketing programs, promotions, direct mail efforts, advertising, and player rating analysis. Directs strategies and tactics to increase awareness, visibility, and brand recognition. Leads and aligns all direct reports to ensure a consistent message is delivered.• Develops and directs brand and marketing strategies to ensure alignment with executed marketing activities.• Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations.• Conducts competitive market analysis, maintains an awareness of market share, and partners with other departments and Ho-Chunk, Inc. subsidiaries to promote products and services to attract and retain guests.• Devises and implements short-and long-term departmental goals, objectives, policies, and operating procedures; monitors and evaluates operational effectiveness; implements changes required for improvement. Identifies key drivers of success.• Establishes, monitors, and reviews departmental budgets on a regular basis.• Maintains positive relationship with Horsemen Benevolent and Protective Association (HBPA) leadership and employees; oversees devising of marketing initiatives/cost sharing as to any and all related programs.• Ensures the department is meeting or exceeding established financial and performance goals and recommends changes to enhance profitability.• Regularly reviews activity reports and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions.• Maintains a professional profile at VIP and other events with constant presence and interaction with guests.• Promotes positive, fair, and ethical relations with all team members, contractors, and in all interactions.• May be asked to represent WarHorse Gamming, LLC. and/or Ho-Chunk, Inc. at events or promotions, entertainment and Company sponsored events both on and off property.• Promotes positive public and team member relations.• Ensures compliance with all department and company rules, regulations, policies, procedures, internal controls and government rules and regulations.• Effectively manages internal and external guest relations, which may require levels of patience, tact, and diplomacy.• Oversees staff to include hiring, training, discipline, scheduling, and completion of performance evaluations and provides communication to staff to ensure successful management of all hospitality efforts.• Ensures department delivers and maintains a maximum level of property-wide guest service and satisfaction.• Attends periodic all-property meetings and training sessions.• Maintains relevant knowledge of industry through continuing education and training.• Facilitates communication throughout the property by organizing and presiding over regularly scheduled meetings with team members within the department and with other departments as appropriate to ensure property wide communication.• Maintains awareness of all new developments within the department and makes recommendations designed to maximize department and company success.• Ensures effective recruitment, hiring, training, recognition, coaching and counseling and other personnel related matters are being handled appropriately.• Performs other duties as assigned.
JOB SPECIFICATIONS:
• Bachelor's Degree in Business Administration, Marketing, or related field; or equivalent work experience preferred.• Ten (10) years of senior level marketing experience, with five (5) years' experience leading casino marketing operations.• Excellent organizational skills and attention to detail.• Strong analytical and problem-solving skills.• Strong supervisory and leadership skills.• Proficient with Microsoft Office Suite and related software; and Casino Database and Customer Management software and systems.• Demonstrated ability to manage and prioritize multiple priorities while maintaining a high level of energy and output.• Demonstrates strong organizational and leadership skills• Demonstrates commitment to guest service excellence and ethical conduct.• Working knowledge of company internal controls and Policies and Procedures.
CORE COMPETENCIES:
• Business Acumen• Strategic Agility• Managing Vision, Purpose, and Culture• Organizational Agility• Financial Management• Influencing and Relationship Management• Executive Presence• Goal Achievement
TRAVEL REQUIREMENTS:
Travel is expected up to 50% of the time for this position. This role is expected to travel between our main office locations and our Casino locations within the state of Nebraska. Travel is expected on a weekly basis for one or more days. Expected travel is during normal business hours and may or may not require an overnight stay
CERTIFICATION REQUIREMENTS:
Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? Yes
Gaming License Required? Ability to secure and maintain NE Gaming License required.
Other Certifications? Driver's License
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Ho-Chunk, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. However, preference may be extended to persons of Indian descent in accordance with applicable laws.
PHYSICAL REQUIREMENTS ASSESSMENTRating Scale0 - Not Applicable to This Position1 - Normal: Conditions Similar to Everyday Life2 - Above Average: Beyond Normal Levels3 - Extreme: Extraordinary LevelsCritical Job Elements: For the questions that follow, use the rating scale above to describe the job.
WORK ENVIRONMENT:1 Accessibility of all worksites required for the position1 Exposure to weather and temperature extremes1 Exposure to darkness1 Exposure to cramped spaces1 Exposure to loud noises1 Exposure to chemicals and fumes1 Exposure to dust1 Exposure to heights1 Exposure to work safety hazards1 Exposure to secondhand smoke2 Amount of overtime/extended work hours required
PHYSICAL EFFORT:2 Physical mobility: movement from place to place on the job, considering distance and speed2 Physical agility: ability to maneuver body while in place1 Ability to lift up to 20 lbs.1 Physical strength to manage routine office materials and tools1 Dexterity of hands and fingers1 Dexterity of feet1 Physical balance: ability to maintain balance and physical control1 Coordination: including eye/hand, hand/foot, etc.1 Endurance: prolonged physical activity with limited opportunity to rest
MENTAL EFFORT:2 Concentration/intensity: prolonged mental effort with limited opportunity for breaks2 Memory, considering the amount and type of information2 Complexity of decision making2 Time pressure of decision making2 Analytical thinking2 Conceptual thinking1 Ability to compute math calculations
COMMUNICATION:1 Fluency in English0 Fluency in another language3 Verbal communication3 Written communication1 Non-verbal communication
SENSORY ABILITIES:2 Ability to see2 Ability to distinguish colors1 Ability to hear0 Ability to smell0 Ability to taste0 Sense of touch
Vice President of Marketing
SUMMARY DESCRIPTION:
Reporting to the COO, WarHorse Gaming LLC., the Vice President of Marketing is responsible for driving the overall execution of all marketing operation efforts. Leads strategic marketing matters with a current emphasis on brand strategy, brand management, public relations, strategic community partnerships, and strategic communications. Further, oversees exsecution of all customer development programs, promotions, and revenue building through integration of all marketing initiatives coupled with specific customer outreach. Drives innovation and loyalty through positive brand association and communications as well as overseeing other reputation enhancing functions for all WarHorse Gaming, LLC., properties. Partners with advertising agency of record to develop and implement marketing efforts, and multimedia execution including campaigns and programs that are in alignment with WHG standards and strategic direction.
ESSENTIAL JOB FUNCTIONS/DUTIES:
• Practices, supports, and maintains the Mission, Vision and Values of HoChunk, Inc.• Provides strategic insight, direction, and oversight to ensure a successful execution of strategic plans. Develops and aligns marketing plans to ensure consistency with the strategic vision of WarHorse Gaming, LLC. across all properties. Partners with advertising agency of record and vendors to ensure successful execution of plans.• Responsible for managing all management executives responsible for property marketing programs, promotions, direct mail efforts, advertising, and player rating analysis. Directs strategies and tactics to increase awareness, visibility, and brand recognition. Leads and aligns all direct reports to ensure a consistent message is delivered.• Develops and directs brand and marketing strategies to ensure alignment with executed marketing activities.• Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations.• Conducts competitive market analysis, maintains an awareness of market share, and partners with other departments and Ho-Chunk, Inc. subsidiaries to promote products and services to attract and retain guests.• Devises and implements short-and long-term departmental goals, objectives, policies, and operating procedures; monitors and evaluates operational effectiveness; implements changes required for improvement. Identifies key drivers of success.• Establishes, monitors, and reviews departmental budgets on a regular basis.• Maintains positive relationship with Horsemen Benevolent and Protective Association (HBPA) leadership and employees; oversees devising of marketing initiatives/cost sharing as to any and all related programs.• Ensures the department is meeting or exceeding established financial and performance goals and recommends changes to enhance profitability.• Regularly reviews activity reports and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions.• Maintains a professional profile at VIP and other events with constant presence and interaction with guests.• Promotes positive, fair, and ethical relations with all team members, contractors, and in all interactions.• May be asked to represent WarHorse Gamming, LLC. and/or Ho-Chunk, Inc. at events or promotions, entertainment and Company sponsored events both on and off property.• Promotes positive public and team member relations.• Ensures compliance with all department and company rules, regulations, policies, procedures, internal controls and government rules and regulations.• Effectively manages internal and external guest relations, which may require levels of patience, tact, and diplomacy.• Oversees staff to include hiring, training, discipline, scheduling, and completion of performance evaluations and provides communication to staff to ensure successful management of all hospitality efforts.• Ensures department delivers and maintains a maximum level of property-wide guest service and satisfaction.• Attends periodic all-property meetings and training sessions.• Maintains relevant knowledge of industry through continuing education and training.• Facilitates communication throughout the property by organizing and presiding over regularly scheduled meetings with team members within the department and with other departments as appropriate to ensure property wide communication.• Maintains awareness of all new developments within the department and makes recommendations designed to maximize department and company success.• Ensures effective recruitment, hiring, training, recognition, coaching and counseling and other personnel related matters are being handled appropriately.• Performs other duties as assigned.
JOB SPECIFICATIONS:
• Bachelor's Degree in Business Administration, Marketing, or related field; or equivalent work experience preferred.• Ten (10) years of senior level marketing experience, with five (5) years' experience leading casino marketing operations.• Excellent organizational skills and attention to detail.• Strong analytical and problem-solving skills.• Strong supervisory and leadership skills.• Proficient with Microsoft Office Suite and related software; and Casino Database and Customer Management software and systems.• Demonstrated ability to manage and prioritize multiple priorities while maintaining a high level of energy and output.• Demonstrates strong organizational and leadership skills• Demonstrates commitment to guest service excellence and ethical conduct.• Working knowledge of company internal controls and Policies and Procedures.
CORE COMPETENCIES:
• Business Acumen• Strategic Agility• Managing Vision, Purpose, and Culture• Organizational Agility• Financial Management• Influencing and Relationship Management• Executive Presence• Goal Achievement
TRAVEL REQUIREMENTS:
Travel is expected up to 50% of the time for this position. This role is expected to travel between our main office locations and our Casino locations within the state of Nebraska. Travel is expected on a weekly basis for one or more days. Expected travel is during normal business hours and may or may not require an overnight stay
CERTIFICATION REQUIREMENTS:
Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? Yes
Gaming License Required? Ability to secure and maintain NE Gaming License required.
Other Certifications? Driver's License
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Ho-Chunk, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. However, preference may be extended to persons of Indian descent in accordance with applicable laws.
PHYSICAL REQUIREMENTS ASSESSMENTRating Scale0 - Not Applicable to This Position1 - Normal: Conditions Similar to Everyday Life2 - Above Average: Beyond Normal Levels3 - Extreme: Extraordinary LevelsCritical Job Elements: For the questions that follow, use the rating scale above to describe the job.
WORK ENVIRONMENT:1 Accessibility of all worksites required for the position1 Exposure to weather and temperature extremes1 Exposure to darkness1 Exposure to cramped spaces1 Exposure to loud noises1 Exposure to chemicals and fumes1 Exposure to dust1 Exposure to heights1 Exposure to work safety hazards1 Exposure to secondhand smoke2 Amount of overtime/extended work hours required
PHYSICAL EFFORT:2 Physical mobility: movement from place to place on the job, considering distance and speed2 Physical agility: ability to maneuver body while in place1 Ability to lift up to 20 lbs.1 Physical strength to manage routine office materials and tools1 Dexterity of hands and fingers1 Dexterity of feet1 Physical balance: ability to maintain balance and physical control1 Coordination: including eye/hand, hand/foot, etc.1 Endurance: prolonged physical activity with limited opportunity to rest
MENTAL EFFORT:2 Concentration/intensity: prolonged mental effort with limited opportunity for breaks2 Memory, considering the amount and type of information2 Complexity of decision making2 Time pressure of decision making2 Analytical thinking2 Conceptual thinking1 Ability to compute math calculations
COMMUNICATION:1 Fluency in English0 Fluency in another language3 Verbal communication3 Written communication1 Non-verbal communication
SENSORY ABILITIES:2 Ability to see2 Ability to distinguish colors1 Ability to hear0 Ability to smell0 Ability to taste0 Sense of touch