APEX Analytix
Content Marketing Manager
APEX Analytix, Greensboro, North Carolina, us, 27497
About Us:
At apexanalytix, we're lifelong innovators! Since the date of our founding nearly four decades ago we've been consistently growing, profitable, and delivering the best procure-to-pay solutions to the world. We're the perfect balance of established company and start-up. You will find a unique home here.
And you'll recognize the names of our clients. Most of them are on The Global 2000. They trust us to give them the latest in controls, audit and analytics software every day. Industry analysts consistently rank us as a top supplier management solution, and you'll be helping build that reputation.
Read more about apexanalytix - https://www.apexanalytix.com/about/
Job Details
The Role
Quick Take -
We are seeking a talented and experienced Content Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention. This role requires a creative thinker with strong writing skills and a deep understanding of SEO.
Share link in resume to your portfolio or specific pieces of content that drove brand awareness, generated leads and/or supported customer retention.
The Work -
Work cross-functionally with product marketing to create and support marketing content that bolsters SEO strategy goals; e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customersCreate high-quality, engaging content for various channels, including blog posts, whitepapers, case studies, eBooks, webinars, and social media.Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunitiesProvide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specificIndividually research/write/post SEO driven thought leadership content to rank for organic keywordsMonitoring and responding to industry trends to develop thought leadership content that is applicable to current eventsManage the content calendar and ensure timely delivery of all content projects.Analyze content performance metrics and adjust strategies as needed to improve results.The Must-Haves -
Must have excellent writing, communication and presentation skills with an ability to simplify messaging, articulate well and overall tell a compelling and engaging story.Proven ability to understand and simplify complex, technical topics for non-technical audiencesStrong proficiency in Powerpoint, Excel and/or G-suiteBachelor's degree in Marketing, Communications, Journalism, or a related field.5+ years of experience in content marketing, preferably in a B2B SaaS environment.Strong understanding of SEO and content optimization techniques.Experience with content management systems (CMS) and marketing automation tools.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Excellent communication and collaboration skills.Creative thinker with a passion for storytelling and content creation.
Over the years, we've discovered that the most effective and successful associates at apexanalytix are people who have a specific combination of values, skills, and behaviors that we call "The apex Way". Read more about The apex Way - https://www.apexanalytix.com/careers/
Benefits
At apexanalytix we know that our associates are the reason behind our successes. We truly value you as an associate and part of our professional family. Our goal is to offer the very best benefits possible to you and your loved ones. When it comes to benefits, whether for yourself or your family the most important aspect is choice. And we get that. apexanalytix offers competitive benefits for the countries that we serve, in addition to our BeWell@apex initiative that encourages employees' growth in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.
With resources such as a strong Mentor Program, Internal Training Portal, plus Education, Tuition, and Certification Assistance, we provide tools for our associates to grow and develop.
At apexanalytix, we're lifelong innovators! Since the date of our founding nearly four decades ago we've been consistently growing, profitable, and delivering the best procure-to-pay solutions to the world. We're the perfect balance of established company and start-up. You will find a unique home here.
And you'll recognize the names of our clients. Most of them are on The Global 2000. They trust us to give them the latest in controls, audit and analytics software every day. Industry analysts consistently rank us as a top supplier management solution, and you'll be helping build that reputation.
Read more about apexanalytix - https://www.apexanalytix.com/about/
Job Details
The Role
Quick Take -
We are seeking a talented and experienced Content Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention. This role requires a creative thinker with strong writing skills and a deep understanding of SEO.
Share link in resume to your portfolio or specific pieces of content that drove brand awareness, generated leads and/or supported customer retention.
The Work -
Work cross-functionally with product marketing to create and support marketing content that bolsters SEO strategy goals; e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customersCreate high-quality, engaging content for various channels, including blog posts, whitepapers, case studies, eBooks, webinars, and social media.Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunitiesProvide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specificIndividually research/write/post SEO driven thought leadership content to rank for organic keywordsMonitoring and responding to industry trends to develop thought leadership content that is applicable to current eventsManage the content calendar and ensure timely delivery of all content projects.Analyze content performance metrics and adjust strategies as needed to improve results.The Must-Haves -
Must have excellent writing, communication and presentation skills with an ability to simplify messaging, articulate well and overall tell a compelling and engaging story.Proven ability to understand and simplify complex, technical topics for non-technical audiencesStrong proficiency in Powerpoint, Excel and/or G-suiteBachelor's degree in Marketing, Communications, Journalism, or a related field.5+ years of experience in content marketing, preferably in a B2B SaaS environment.Strong understanding of SEO and content optimization techniques.Experience with content management systems (CMS) and marketing automation tools.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Excellent communication and collaboration skills.Creative thinker with a passion for storytelling and content creation.
Over the years, we've discovered that the most effective and successful associates at apexanalytix are people who have a specific combination of values, skills, and behaviors that we call "The apex Way". Read more about The apex Way - https://www.apexanalytix.com/careers/
Benefits
At apexanalytix we know that our associates are the reason behind our successes. We truly value you as an associate and part of our professional family. Our goal is to offer the very best benefits possible to you and your loved ones. When it comes to benefits, whether for yourself or your family the most important aspect is choice. And we get that. apexanalytix offers competitive benefits for the countries that we serve, in addition to our BeWell@apex initiative that encourages employees' growth in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.
With resources such as a strong Mentor Program, Internal Training Portal, plus Education, Tuition, and Certification Assistance, we provide tools for our associates to grow and develop.