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Tbwa Chiat/Day Inc

Head of Marketing New York, New York, United States

Tbwa Chiat/Day Inc, Long Island City, New York, United States, 11101


The Company's vision is to Automate Action of the leading companies in the physical economy, from Entertainment, QSR's, Retail and beyond. It's using computer vision AI to Measure, Alert and provide AI-generated Recommendations at the operations of leading companies such as Merlin/Legoland, Universal Orlando, 7-11, Tanger Outlets, Manhattan Mini Storage, Charlotte Hornets, Calgary Flames, and more. In the near future, Safari AI will use this data to suggest how its clients can optimize its SOPs to generate more revenue and create more valuable guest and staff experiences.

Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Safari AI is seed-funded by leading venture capital investors and expects to raise its Series A in 2025.Leadership & CultureSafari AI is co-founded by Ali Vahabzadeh & Kaiwen Yuan, two leaders who have meaningful exits under their belts and have managed large, high-performing Go To Market and Engineering teams. The company is headquartered in NYC where the GTM team is based and works from the office five days a week, while Engineering is distributed between North America and Brazil.About You And How You Succeed At Safari AIYou're excited about building a product and creating a market that hasn't been done before. You have a strong bias toward action when you are stuck but are not afraid to ask for help when you need to. You're high agency, and eager to test new ways of doing things, taking advantage of the freedom and culture an early stage startup can afford you. You're eager to lead the company's engagement with category leaders in a variety of industries, solving some of their biggest challenges.About the RoleSafari AI is a first-of-its-kind computer vision AI platform that enables its enterprise clients to video camera feed in order to measure the most important physical activity in their operations in real-time. The company is looking for its first Marketing hire to join the team at their midtown Manhattan office and unlock all the further potential in front of it. While the GTM team has successfully executed marketing initiatives like Google ads and conferences, the time has come for a dedicated, experienced leader to improve on the early efforts and introduce new, creative ideas on how to reach our first ICP's, namely those verticals who rely on Speed of Service as an operating differentiator (Theme Parks, Ski Resorts, Live Venues, QSR's, and more).This position reports directly to the CEO and is an excellent opportunity for an experienced SaaS Marketing pro who is genuinely excited about AI and frontier tech. This leader will be a 'team of one' until an expected Series A is raised in 2025.ResponsibilitiesManage Google Ads campaigns and potentially other SEM channelsImprove and iterate on SEOOrganize webinars, Lunch & Learns, and sales roadshowsOwn Product Marketing: One-pagers, case studies, client testimonials, website additionsOwn Conference organization and co-founder speaking engagementsOwn and manage PR effortsRequirements for the RoleAt least three years of Enterprise SaaS digital and offline marketing experienceEarly stage startup experienceDemonstrated track record in creating measurable value with SEO and SEMEvidence of creativity in producing and executing unconventional marketing initiatives that moved the needleThrives in a multi-tasking role and ability to change priorities given new information and prioritiesEffective written and verbal communication skillsSelf-starter and fast learnerAbility to travel occasionally to conferences (not frequently)Desire to work with the team in-office 4+ days/week in Midtown ManhattanWhy bet on Computer Vision and Safari AI?Huge opportunity hiding in plain sight: leveraging already-installed cameras to automate and real-time action on operational dataLarge chasm between customer knowledge and market availability, i.e. customers don't know what is available in the market...yet.No clear industry leader in computer vision; everyone is small and unbranded (i.e. no Amazon or Google in the room to compete with)Very modular, allowing Safari AI and its customers to invent whole new use cases on a regular basisDeveloped the tech and data pipelines over three years and invested several million dollars and is now ready to scaleAlready the market leader in enterprise CV by working with industry leaders with billions in revenueApply for this job#J-18808-Ljbffr