Head of Marketing New York, New York, United States

Are you an experienced marketing leader with a passion for fintech and technology? Do you thrive in dynamic environments and have a proven track record of driving customer acquisition and business growth? If so, we invite you to lead our marketing efforts as the Head of Marketing at Statement. This is a unique opportunity to shape the future of our brand and drive strategic marketing initiatives in the fast-evolving fintech landscape.

Please ensure you read the below overview and requirements for this employment opportunity completely.Requirements:Bachelor's degree in Marketing or a related fieldProven track record of at least 5 years in marketing, with a focus on fintech, technology, or related industries.Prior experience in early-stage fintech B2B startups is a must.Demonstrated success in developing and implementing comprehensive marketing strategies that drove customer acquisition and business growth.Strong leadership and communication skillsUnderstanding of digital marketing, SEO, and analyticsDeep understanding of the fintech landscape, market trends, and customer behaviors.Exceptional written and verbal communication skills, with the ability to craft compelling narratives for different audiences.Proficiency in digital marketing tools, CRM systems, analytics platforms, and marketing automation software.Innovative mindset with a passion for staying up-to-date with emerging marketing trends and technologies.Qualifications:Develop and execute the overall marketing strategy to drive user acquisition, engagement, and retention, including brand positioning, target audience identification, and marketing campaigns.Collaborate with Product and Engineering teams to ensure the successful launch of new features and products, aligning marketing initiatives with product roadmaps.Plan and oversee content marketing initiatives, including the creation of compelling and relevant content across various channels (website, blog, social media, etc.).Analyze market trends, competitive landscape, and customer behavior to identify opportunities for differentiation and growth.Manage partnerships and collaborations with relevant industry players, influencers, and other stakeholders to amplify our brand reach.Utilize data-driven insights to continuously optimize marketing strategies, measuring the effectiveness of campaigns and adjusting tactics accordingly.Establish and maintain strong relationships with media, PR agencies, and other external partners to maximize media coverage and brand exposure.Monitor and maintain consistent brand messaging, ensuring alignment across all communication channels and materials.Apply for this job#J-18808-Ljbffr