Maple Hospitality Group
Director of Marketing
Maple Hospitality Group, Chicago, Illinois, United States, 60290
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.What You Will Do
The Director of Marketing for Maple Hospitality Group will be an integral part of our corporate team residing and working in the Maple Hospitality Group corporate office in Chicago, IL. The Director of Marketing will be responsible for overseeing all marketing policies and programs for our fine dining, casual concepts, bars, nightlife, and club concepts. The Director of Marketing is expected to identify areas of improvement to increase brand awareness, brand loyalty, media, and social media reach. Must have background in Marketing for Restaurants (preferably upscale/fine dining).
Director of Marketing ResponsibilitiesMarketing Strategy
Oversee and coordinate product development and marketing trends.
Develop brand strategies that are experience led, without discounting or couponing.
Work in tandem with local marketing and operations teams to develop programs to market at the local level.
Develop marketing strategies through social media, public relations, paid media, brand activation and email.
Determine product demand and customer awareness.
Coordinate marketing campaigns with sales activities.
Review and optimize the marketing budget.
Lead and manage marketing vendors and agencies that support the brand and marketing objectives for Maple Hospitality Group.
Loyalty Marketing
Develop, create, and implement loyalty marketing strategy and editorial calendar.
Generate all content (copy, visual assets, etc.) and design emails, marketing collateral and events working in tandem with creative studio and local marketing teams.
Analyze campaign performance and suggest improvements.
Manage segmentation of the database and implementing remarketing strategies.
Identify target audience to grow database and increased loyalty.
A/B testing on various email campaigns to establish the most effective strategies.
Social Media
Develop and implement a social media marketing strategy.
Create and implement editorial calendar to manage content and plan specific, timely marketing campaigns.
Create engaging content in text, image, and video format.
Create an optimal schedule for posting, considering both customer engagement metrics and web traffic.
Measure and report on the success of every social media campaign.
Facilitate conversations online with customers and respond to any questions.
Report on feedback and reviews from fans.
On Premise Marketing
Coordinate, support, execute, document, and promote off-site and in-house marketing events.
Attend operations and other relevant meetings as marketing team representative.
Assist on special projects as needed.
Creative Management
Create, manage, and maintain all visual marketing assets.
Create, capture, and edit original photo and video content for all brands for use on all marketing platforms.
Schedule, plan, and execute approved photo/video shoots.
Purchase or requisition supplies as needed (models, wardrobe, props, etc.).
Other duties as assigned
Who We Are Looking For
Bachelor's degree in marketing, Communications, Public Relations or related discipline.
6-10 years of experience in restaurant marketing with demonstrated success, preferably in restaurant or hospitality sector.
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and media activities.
Bold executive leader who has the vision & drive to try new approaches based on a combination of data, experience and instincts.
Proven experience developing, inspiring, and activating teams to deliver best in class marketing messaging against key audiences.
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
Commitment to working with shared leadership and in cross-functional teams.
Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously, directly, and candidly.
Ability to manage multiple projects at a time, and build strong, highly collaborative relationships.
Thorough knowledge of marketing strategies and tactics, preferably in a restaurant/hospitality environment.
Strong drive for success; continuous learning of new and improved marketing techniques.
Excellent business judgment and curiosity of the business environment.
Excellent communications skills, both verbal and written. Must be able to effectively communicate to a broad range of audiences, from restaurant personnel to c-level leaders.
Strong understanding of creative concepts and storytelling and how to engage consumers.
Proven experience in translating a brand vision and strategy into compelling customer communications.
Experience developing and leading a comprehensive multi-market, multi-product media and advertising plan for a major consumer brand.
Understanding of metrics and ROI techniques for measuring media and communication effectiveness.
In-depth understanding of customer perception and behavior and applying that to move the brand forward.
Proven success in developing impactful Social Media acquisition, advertising and community engagement programs.
This role requires:
Ability to move about freely.
Travel 50% of the time.
In office position, traditional working hours, and days (M-F, 9:00 a.m. to 5 p.m.).
Complete position requirements in a fast-paced environment.
Must be able to be stationary for extended periods of time in a seated position.
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The Director of Marketing for Maple Hospitality Group will be an integral part of our corporate team residing and working in the Maple Hospitality Group corporate office in Chicago, IL. The Director of Marketing will be responsible for overseeing all marketing policies and programs for our fine dining, casual concepts, bars, nightlife, and club concepts. The Director of Marketing is expected to identify areas of improvement to increase brand awareness, brand loyalty, media, and social media reach. Must have background in Marketing for Restaurants (preferably upscale/fine dining).
Director of Marketing ResponsibilitiesMarketing Strategy
Oversee and coordinate product development and marketing trends.
Develop brand strategies that are experience led, without discounting or couponing.
Work in tandem with local marketing and operations teams to develop programs to market at the local level.
Develop marketing strategies through social media, public relations, paid media, brand activation and email.
Determine product demand and customer awareness.
Coordinate marketing campaigns with sales activities.
Review and optimize the marketing budget.
Lead and manage marketing vendors and agencies that support the brand and marketing objectives for Maple Hospitality Group.
Loyalty Marketing
Develop, create, and implement loyalty marketing strategy and editorial calendar.
Generate all content (copy, visual assets, etc.) and design emails, marketing collateral and events working in tandem with creative studio and local marketing teams.
Analyze campaign performance and suggest improvements.
Manage segmentation of the database and implementing remarketing strategies.
Identify target audience to grow database and increased loyalty.
A/B testing on various email campaigns to establish the most effective strategies.
Social Media
Develop and implement a social media marketing strategy.
Create and implement editorial calendar to manage content and plan specific, timely marketing campaigns.
Create engaging content in text, image, and video format.
Create an optimal schedule for posting, considering both customer engagement metrics and web traffic.
Measure and report on the success of every social media campaign.
Facilitate conversations online with customers and respond to any questions.
Report on feedback and reviews from fans.
On Premise Marketing
Coordinate, support, execute, document, and promote off-site and in-house marketing events.
Attend operations and other relevant meetings as marketing team representative.
Assist on special projects as needed.
Creative Management
Create, manage, and maintain all visual marketing assets.
Create, capture, and edit original photo and video content for all brands for use on all marketing platforms.
Schedule, plan, and execute approved photo/video shoots.
Purchase or requisition supplies as needed (models, wardrobe, props, etc.).
Other duties as assigned
Who We Are Looking For
Bachelor's degree in marketing, Communications, Public Relations or related discipline.
6-10 years of experience in restaurant marketing with demonstrated success, preferably in restaurant or hospitality sector.
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and media activities.
Bold executive leader who has the vision & drive to try new approaches based on a combination of data, experience and instincts.
Proven experience developing, inspiring, and activating teams to deliver best in class marketing messaging against key audiences.
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
Commitment to working with shared leadership and in cross-functional teams.
Professional, reliable, enthusiastic, self-reliant, self-motivated, and demonstrated ability to work well under pressure with all groups while addressing people courageously, directly, and candidly.
Ability to manage multiple projects at a time, and build strong, highly collaborative relationships.
Thorough knowledge of marketing strategies and tactics, preferably in a restaurant/hospitality environment.
Strong drive for success; continuous learning of new and improved marketing techniques.
Excellent business judgment and curiosity of the business environment.
Excellent communications skills, both verbal and written. Must be able to effectively communicate to a broad range of audiences, from restaurant personnel to c-level leaders.
Strong understanding of creative concepts and storytelling and how to engage consumers.
Proven experience in translating a brand vision and strategy into compelling customer communications.
Experience developing and leading a comprehensive multi-market, multi-product media and advertising plan for a major consumer brand.
Understanding of metrics and ROI techniques for measuring media and communication effectiveness.
In-depth understanding of customer perception and behavior and applying that to move the brand forward.
Proven success in developing impactful Social Media acquisition, advertising and community engagement programs.
This role requires:
Ability to move about freely.
Travel 50% of the time.
In office position, traditional working hours, and days (M-F, 9:00 a.m. to 5 p.m.).
Complete position requirements in a fast-paced environment.
Must be able to be stationary for extended periods of time in a seated position.
#J-18808-Ljbffr