STAND DESK
MARKETING DIRECTOR
STAND DESK, Long Island City, New York, United States, 11101
Analyze, review, and develop strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.Job Description
Develop, implement, & evolve all marketing strategies (ex: content, email, CRM, SEO, paid search, display, affiliate, email marketing, mobile and analytics)Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality and UsabilityDevelop and implement strategies to increase website traffic, conversion rates, average order size, customer profitability & retention and reduce shopping cart abandonment ratesClosely track and drive strategic decisions to positively impact KPI’s (ie traffic, abandoned cart rate, conversion, pageviews per visit, average order size, items per order etc.) across desktop, tablet & mobile channels.Leverage market research, customer surveys, and web analytics to understand customer needs, identify new opportunities, and define a product roadmapDevelop, analyze, and manage top Key Performance Indicators (KPI) to measure marketing effectiveness and to identify opportunities for growth and improved efficienciesLead strategic planning to guide eCommerce technology investment decision making, support implementation and analyze post-live business impact of enhancementsQualifications
Bachelor’s Degree or equivalent technical background3-5 years experience in leading product / channel marketing initiatives5+ years in relevant eCommerce markets, B2B and Omni-Channel marketing environment is a plusExperience in all aspects of developing and maintaining marketing strategiesProven experience in customer and market research, such as forecasting and competitive analysisExperience with managerial responsibilities & team developmentClear and effective communicator; you speak and write with the ability to simplify complex topics
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Develop, implement, & evolve all marketing strategies (ex: content, email, CRM, SEO, paid search, display, affiliate, email marketing, mobile and analytics)Ownership and management of Customer Experience including Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality and UsabilityDevelop and implement strategies to increase website traffic, conversion rates, average order size, customer profitability & retention and reduce shopping cart abandonment ratesClosely track and drive strategic decisions to positively impact KPI’s (ie traffic, abandoned cart rate, conversion, pageviews per visit, average order size, items per order etc.) across desktop, tablet & mobile channels.Leverage market research, customer surveys, and web analytics to understand customer needs, identify new opportunities, and define a product roadmapDevelop, analyze, and manage top Key Performance Indicators (KPI) to measure marketing effectiveness and to identify opportunities for growth and improved efficienciesLead strategic planning to guide eCommerce technology investment decision making, support implementation and analyze post-live business impact of enhancementsQualifications
Bachelor’s Degree or equivalent technical background3-5 years experience in leading product / channel marketing initiatives5+ years in relevant eCommerce markets, B2B and Omni-Channel marketing environment is a plusExperience in all aspects of developing and maintaining marketing strategiesProven experience in customer and market research, such as forecasting and competitive analysisExperience with managerial responsibilities & team developmentClear and effective communicator; you speak and write with the ability to simplify complex topics
#J-18808-Ljbffr