Compass One Healthcare
CONTENT MARKETING MANAGER- HEALTHCARE
Compass One Healthcare, Atlanta, Georgia, United States, 30349
Morrison Healthcare
is a leading national food and nutrition services company exclusively dedicated to serving more than 600 hospitals and healthcare systems. Morrison's hospital kitchens, restaurants, and cafés feature socially responsible practices and exceptional guest experiences. The company's comprehensive Mindful Choices wellness and sustainability platform includes the latest in healthful eating and an understanding of behavioral change in food consumption. Morrison's alignment with Partnership for a Healthier America's (PHA) Hospital Healthy Food Initiative positively impacts up to 41 million patients and 500 million hospital meals annually. Morrison has been named one of Modern Healthcare's "Top 100 Best Places to Work in Healthcare" for the past five years, and Training Magazine's Top 125 organizations for the past six consecutive years. The company is a division of Compass Group and has more than 1,200 registered dietitians, 300 executive chefs, and 17,000 professional food service team members.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Job Summary The Content Marketing Manager is responsible for driving brand awareness, market differentiation, and sales prospecting via the strategy, management, and execution of all content marketing efforts for their assigned sectors. Additionally, this role supports division leadership, operations, and sales team efforts to retain and grow the business, and associate recruitment efforts across all healthcare service lines.
Reports to:
Sr Director of Marketing - Compass One Healthcare.
Detailed Responsibilities:
Create and manage the content marketing calendar for your assigned sector, with input from Communications, and oversee all content creation including sector thought leadership, client results storytelling, and differentiated sector capabilities messaging.Create and lead a structured and scalable strategic content creation process and channel strategy for your sectors with a "create once, publish everywhere" mindset and measure clear marketing ROI.Responsible for annual content marketing plan and content marketing budget for assigned sector.Partner with departments, key stakeholders, and Compass One Healthcare Subject Matter Experts (SMEs) on content development and initiatives, including but not limited to website landing pages, fact sheets, account spotlights, client testimonials, sales materials, thought leadership posts, podcasts, case studies, video scripts, advertisements, and presentations.Partner with Brand Managers to ensure content strategy aligns with brand strategy.Partner with Data & Analytics and Sales Enablement to develop lead generation and customer engagement strategies; campaign and messaging ideas; optimization tactics; and other channel activation opportunities.Partner with Digital Marketing Manager to drive SEO page rankings and other channel metrics.Provide copy editing, guidance, and coaching to all external copywriting resources and support agencies, and serve as quality control for sector content outputs.Effectively, positively, and confidently develop yourself into a better writer and marketer through the editing and revision process.Research key thought leadership ideas for content and placement and pinpoint industry trends.Other duties, as assigned.
Preferred Qualifications
Bachelor’s degree with a focus in business, marketing, and/or communications.3 - 5 years of related business experience, with a minimum of five years serving in marketing roles.Proven experience developing multi-channel marketing plans, campaigns, and content across traditional (print, events, experiential activations) and digital channels (web, email, video).Experience with content marketing strategy and execution.Experience with visual design across all platforms including working knowledge of concept, layout, and design.Excellent written and verbal communication skills.Metrics-driven marketing mind with an eye for creativity.Up-to-date and consistently monitoring current marketing trends and best practices.A team player willing to step up when needed.Proficient in Microsoft PowerPoint, Word, Excel.Experience with SEO and Google Analytics a plus.Experience with Hubspot a plus.Experience in Healthcare a plus.Some travel required - up to 25%.Preferred location: Atlanta, GA or Charlotte, NC.
Apply to Morrison Healthcare today! Morrison Healthcare is a member of Compass Group USA.
Compass Group is an equal opportunity employer.
At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.
Associates At Morrison Healthcare Are Offered Many Fantastic Benefits:
MedicalDentalVisionLife Insurance/ ADDisability InsuranceRetirement PlanFlexible Time OffHoliday Time Off (varies by site/state)Associate Shopping ProgramHealth and Wellness ProgramsDiscount MarketplaceIdentity Theft ProtectionPet InsuranceCommuter BenefitsEmployee Assistance ProgramFlexible Spending Accounts (FSAs)
Applications are accepted on an ongoing basis.
Morrison Healthcare maintains a drug-free workplace.
Req ID:
1331771
Morrison Healthcare
CHARRISSE FULLER
#J-18808-Ljbffr
is a leading national food and nutrition services company exclusively dedicated to serving more than 600 hospitals and healthcare systems. Morrison's hospital kitchens, restaurants, and cafés feature socially responsible practices and exceptional guest experiences. The company's comprehensive Mindful Choices wellness and sustainability platform includes the latest in healthful eating and an understanding of behavioral change in food consumption. Morrison's alignment with Partnership for a Healthier America's (PHA) Hospital Healthy Food Initiative positively impacts up to 41 million patients and 500 million hospital meals annually. Morrison has been named one of Modern Healthcare's "Top 100 Best Places to Work in Healthcare" for the past five years, and Training Magazine's Top 125 organizations for the past six consecutive years. The company is a division of Compass Group and has more than 1,200 registered dietitians, 300 executive chefs, and 17,000 professional food service team members.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.Job Summary The Content Marketing Manager is responsible for driving brand awareness, market differentiation, and sales prospecting via the strategy, management, and execution of all content marketing efforts for their assigned sectors. Additionally, this role supports division leadership, operations, and sales team efforts to retain and grow the business, and associate recruitment efforts across all healthcare service lines.
Reports to:
Sr Director of Marketing - Compass One Healthcare.
Detailed Responsibilities:
Create and manage the content marketing calendar for your assigned sector, with input from Communications, and oversee all content creation including sector thought leadership, client results storytelling, and differentiated sector capabilities messaging.Create and lead a structured and scalable strategic content creation process and channel strategy for your sectors with a "create once, publish everywhere" mindset and measure clear marketing ROI.Responsible for annual content marketing plan and content marketing budget for assigned sector.Partner with departments, key stakeholders, and Compass One Healthcare Subject Matter Experts (SMEs) on content development and initiatives, including but not limited to website landing pages, fact sheets, account spotlights, client testimonials, sales materials, thought leadership posts, podcasts, case studies, video scripts, advertisements, and presentations.Partner with Brand Managers to ensure content strategy aligns with brand strategy.Partner with Data & Analytics and Sales Enablement to develop lead generation and customer engagement strategies; campaign and messaging ideas; optimization tactics; and other channel activation opportunities.Partner with Digital Marketing Manager to drive SEO page rankings and other channel metrics.Provide copy editing, guidance, and coaching to all external copywriting resources and support agencies, and serve as quality control for sector content outputs.Effectively, positively, and confidently develop yourself into a better writer and marketer through the editing and revision process.Research key thought leadership ideas for content and placement and pinpoint industry trends.Other duties, as assigned.
Preferred Qualifications
Bachelor’s degree with a focus in business, marketing, and/or communications.3 - 5 years of related business experience, with a minimum of five years serving in marketing roles.Proven experience developing multi-channel marketing plans, campaigns, and content across traditional (print, events, experiential activations) and digital channels (web, email, video).Experience with content marketing strategy and execution.Experience with visual design across all platforms including working knowledge of concept, layout, and design.Excellent written and verbal communication skills.Metrics-driven marketing mind with an eye for creativity.Up-to-date and consistently monitoring current marketing trends and best practices.A team player willing to step up when needed.Proficient in Microsoft PowerPoint, Word, Excel.Experience with SEO and Google Analytics a plus.Experience with Hubspot a plus.Experience in Healthcare a plus.Some travel required - up to 25%.Preferred location: Atlanta, GA or Charlotte, NC.
Apply to Morrison Healthcare today! Morrison Healthcare is a member of Compass Group USA.
Compass Group is an equal opportunity employer.
At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.
Associates At Morrison Healthcare Are Offered Many Fantastic Benefits:
MedicalDentalVisionLife Insurance/ ADDisability InsuranceRetirement PlanFlexible Time OffHoliday Time Off (varies by site/state)Associate Shopping ProgramHealth and Wellness ProgramsDiscount MarketplaceIdentity Theft ProtectionPet InsuranceCommuter BenefitsEmployee Assistance ProgramFlexible Spending Accounts (FSAs)
Applications are accepted on an ongoing basis.
Morrison Healthcare maintains a drug-free workplace.
Req ID:
1331771
Morrison Healthcare
CHARRISSE FULLER
#J-18808-Ljbffr