Thought Logic Consulting
Marketing Director
Thought Logic Consulting, Rochester, New York, United States, 14624
Thought Logic is a digital-enabled consultancy that delivers people-centric, transformational solutions for industries of all shapes and sizes. Powered by our smartConsulting solutions and our Challenge the Expected philosophy, we combine extensive domain expertise and experience with a unique client-first approach to offer clients a broad range of capabilities with a truly immersive consulting experience.
Apply fast, check the full description by scrolling below to find out the full requirements for this role.We are searching for a Director of Marketing to join our Atlanta, GA office.What you will do:As the Director of Marketing, you will play a pivotal role in shaping and executing our marketing strategy to drive brand awareness, client acquisition, and market penetration and expansion. You will collaborate closely with senior leadership to align marketing efforts with business objectives.Key responsibilities will include:Develop and Implement a Marketing Plan:Situation Analysis: Conduct a thorough analysis of the current market conditions, competition, and Thought Logic’s position.Strategy Development: Create a comprehensive marketing strategy aligned with business objectives.Execution Plan: Outline detailed action plans, timelines, and responsibilities.Brand and Messaging Consistency:Audit Existing Materials: Review and update current marketing materials for consistency and effectiveness.Brand Guidelines: Ensure all marketing efforts align with the brand guidelines.Content Creation: Oversight of the development or updates to key marketing collateral, including thought leadership, presentations, and social media content.Campaign Development and Execution:Campaign Development: Design and launch targeted marketing campaigns to promote brand awareness and drive internal and external stakeholder engagement.Measurement and Optimization: Track the performance of campaigns and optimize based on data insights.Digital Marketing Initiatives:Website and SEO: Optimize Thought Logic’s website for search engines and user experience.Social Media: Manage and grow social media presence, engaging with the audience and increasing followers.Performance Tracking and Reporting:KPIs and Metrics: Define key performance indicators (KPIs) and establish tracking mechanisms.Regular Reporting: Provide regular updates on marketing activities and their impact on business goals.Data-Driven Adjustments: Use analytics to inform decisions and adjust strategies as needed.Collaboration and Communication:Cross-Functional Teamwork: Collaborate with Consulting and Market Leadership teams to ensure marketing efforts are integrated and aligned.Stakeholder Communication: Maintain clear and consistent communication with key stakeholders regarding progress and outcomes.Market Research and Insights:Customer Insights: Conduct research to gain deeper insights into customer needs and preferences.Competitive Analysis: Monitor competitors and industry trends to identify opportunities and threats.Innovative Ideas: Propose new marketing ideas and tactics to promote and enable growth objectives.Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field or equivalent experience.10+ years of proven experience in a senior marketing role within the professional services or management consulting industry.Demonstrated success in developing and implementing strategic marketing plans that drive business growth.Exceptional analytical abilities.Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.Deep understanding of digital marketing channels, SEO/SEM, content marketing, and social media strategies.Equal Opportunity Statement: Thought Logic is an equal opportunity employer. Thought Logic prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Thought Logic conforms to the spirit as well as to the letter of all applicable laws and regulations.
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Apply fast, check the full description by scrolling below to find out the full requirements for this role.We are searching for a Director of Marketing to join our Atlanta, GA office.What you will do:As the Director of Marketing, you will play a pivotal role in shaping and executing our marketing strategy to drive brand awareness, client acquisition, and market penetration and expansion. You will collaborate closely with senior leadership to align marketing efforts with business objectives.Key responsibilities will include:Develop and Implement a Marketing Plan:Situation Analysis: Conduct a thorough analysis of the current market conditions, competition, and Thought Logic’s position.Strategy Development: Create a comprehensive marketing strategy aligned with business objectives.Execution Plan: Outline detailed action plans, timelines, and responsibilities.Brand and Messaging Consistency:Audit Existing Materials: Review and update current marketing materials for consistency and effectiveness.Brand Guidelines: Ensure all marketing efforts align with the brand guidelines.Content Creation: Oversight of the development or updates to key marketing collateral, including thought leadership, presentations, and social media content.Campaign Development and Execution:Campaign Development: Design and launch targeted marketing campaigns to promote brand awareness and drive internal and external stakeholder engagement.Measurement and Optimization: Track the performance of campaigns and optimize based on data insights.Digital Marketing Initiatives:Website and SEO: Optimize Thought Logic’s website for search engines and user experience.Social Media: Manage and grow social media presence, engaging with the audience and increasing followers.Performance Tracking and Reporting:KPIs and Metrics: Define key performance indicators (KPIs) and establish tracking mechanisms.Regular Reporting: Provide regular updates on marketing activities and their impact on business goals.Data-Driven Adjustments: Use analytics to inform decisions and adjust strategies as needed.Collaboration and Communication:Cross-Functional Teamwork: Collaborate with Consulting and Market Leadership teams to ensure marketing efforts are integrated and aligned.Stakeholder Communication: Maintain clear and consistent communication with key stakeholders regarding progress and outcomes.Market Research and Insights:Customer Insights: Conduct research to gain deeper insights into customer needs and preferences.Competitive Analysis: Monitor competitors and industry trends to identify opportunities and threats.Innovative Ideas: Propose new marketing ideas and tactics to promote and enable growth objectives.Qualifications:Bachelor’s degree in Marketing, Business Administration, or a related field or equivalent experience.10+ years of proven experience in a senior marketing role within the professional services or management consulting industry.Demonstrated success in developing and implementing strategic marketing plans that drive business growth.Exceptional analytical abilities.Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.Deep understanding of digital marketing channels, SEO/SEM, content marketing, and social media strategies.Equal Opportunity Statement: Thought Logic is an equal opportunity employer. Thought Logic prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Thought Logic conforms to the spirit as well as to the letter of all applicable laws and regulations.
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