The Chef's Garden, Inc.
Director of Marketing
The Chef's Garden, Inc., Huron, Ohio, United States, 44839
Over the last 35 years, we’ve worked hard to build The Chef’s Garden. It’s a unique niche - home to creativity, innovation, a commitment to excellence, and some of the best produce in the world.
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.What started as a small family farm has grown to include many more people - still family nonetheless. We’re humbled that you’d consider joining us in the work that we do.This position leads and oversees all of the marketing efforts - from creative to operations. This includes developing strategic plans, creating, executing, and analyzing campaigns, managing budgets, and leading projects and staff. This is a full-time, on-site position.While every day here on the farm looks a little bit different, here are a couple of essential responsibilities that you can expect:Essential Duties And Responsibilities
Developing annual marketing strategies and plansSpearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendationsManaging the marketing budgetOverseeing marketing team members responsible for various segments or projects (e.g., content, search engine optimization, advertising, email, branding, PR, social media)Project managementEnsuring compliance with laws and regulations governing marketing efforts (e.g. SPAM, GDPR, private customer information)Oversee and grow the marketing department by identifying revenue opportunities among established clientsIdentify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expendituresUnderstand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing teamAttend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysisConduct general market research to keep abreast of trends and competitor’s marketing movementsBecome the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnershipsResearching demand for our products and services.Competitor research.Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.Building brand awareness and positioning.Supporting sales and lead generation efforts.Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effectiveCreate and maintain a successful brand and image that attracts customers to the productPrepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc., to the Senior Leadership TeamMay supervise non-exempt, exempt or professional employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include recruiting, interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding, counseling and disciplining employees; addressing complaints and resolving problems.Requirements
Successful track record in senior marketing role and campaign creationExperience in both B2B and B2C and ability to market to multiple business segmentsExcellent leadership, communication, and decision-making skillsExperience in E-Commerce, digital and print marketing, content marketing, and social media marketingProven ability to plan and manage budgetsThorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdwordsCustomer-oriented approach with aptitude and willingness to be a team playerExperience in the culinary industry is a plusProfessional chartered marketer (CIM) is a plusBA or higher in Business Administration, Marketing and Communications or relevant field
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If you are interested in applying for this job, please make sure you meet the following requirements as listed below.What started as a small family farm has grown to include many more people - still family nonetheless. We’re humbled that you’d consider joining us in the work that we do.This position leads and oversees all of the marketing efforts - from creative to operations. This includes developing strategic plans, creating, executing, and analyzing campaigns, managing budgets, and leading projects and staff. This is a full-time, on-site position.While every day here on the farm looks a little bit different, here are a couple of essential responsibilities that you can expect:Essential Duties And Responsibilities
Developing annual marketing strategies and plansSpearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendationsManaging the marketing budgetOverseeing marketing team members responsible for various segments or projects (e.g., content, search engine optimization, advertising, email, branding, PR, social media)Project managementEnsuring compliance with laws and regulations governing marketing efforts (e.g. SPAM, GDPR, private customer information)Oversee and grow the marketing department by identifying revenue opportunities among established clientsIdentify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expendituresUnderstand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing teamAttend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysisConduct general market research to keep abreast of trends and competitor’s marketing movementsBecome the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnershipsResearching demand for our products and services.Competitor research.Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.Building brand awareness and positioning.Supporting sales and lead generation efforts.Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effectiveCreate and maintain a successful brand and image that attracts customers to the productPrepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc., to the Senior Leadership TeamMay supervise non-exempt, exempt or professional employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities may include recruiting, interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding, counseling and disciplining employees; addressing complaints and resolving problems.Requirements
Successful track record in senior marketing role and campaign creationExperience in both B2B and B2C and ability to market to multiple business segmentsExcellent leadership, communication, and decision-making skillsExperience in E-Commerce, digital and print marketing, content marketing, and social media marketingProven ability to plan and manage budgetsThorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdwordsCustomer-oriented approach with aptitude and willingness to be a team playerExperience in the culinary industry is a plusProfessional chartered marketer (CIM) is a plusBA or higher in Business Administration, Marketing and Communications or relevant field
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