Marketing Specialist
Humanetics Group - Huron, Ohio, United States, 44839![Humanetics Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Humanetics Group
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Overview
To support the US marketing team to plan, organize and execute marketing campaigns and events that support the business priorities. Adapt existing materials and create new materials used on the website and emails to engage our audience in new products, demonstrations and trade events. This role is also to support the development of social media, PR, media, email campaigns, web pages, as well as internal communications.Essential Functions & Responsibilities:Work in conjunction with the Marketing Manager to:Develop, execute, and manage creative visual marketing (internal/external) communication assets including print collateral, videos, video editing, website content and advertising.Create multimedia digital assets for targeted CRM campaigns including social media (e.g. LinkedIn).Write/copy-edit/proofread copy for sales materials, ads, industry publications and targeted communications (e.g. newsletters).Design production-ready electronic files for advertising collateral and trade show displays.Maintain and develop internal tools such as inventory tracking, global contacts and corporate event calendar.Build brand recognition: assist in the detailed preparation required for corporate events and experiential marketing.Set up corporate template and ensure that all media communications from regional offices follow brand guidelines.Other Significant Role Requirements:Take photos and videos (or coordinate with external vendor) for use in marketing materials.Create digital assets for company website, update site with Drupal CMS interface.Provide support to internal departments including graphics, presentations, and event setup.Retouch product photography and manage brand assets.Build and maintain company intranet pages.Gather industry-related news content and post on social media.General office skills: filing, copying, faxing, shipping, invoicing and data entry as needed.Attention to detail; self-motivated.Proficient in writing, copy-editing and proofreading.Creative thinker and problem-solver.Time management & multitasking skills with ability to prioritize tasks while staying on track.Excellent communications and interpersonal skills.Thrives in an energetic, goal-oriented environment; ability to work with teams & collaborate.Excels in unsupervised solo assignments as well as team projects.Education and/or Experience:Associate Degree in Marketing or Graphic Design required; Bachelor’s Degree preferred.4+ years’ experience in a related field.Adobe Creative Suite: InDesign, Photoshop, Illustrator (AfterEffects or Premiere Pro desirable).Microsoft Office: Word, Excel, Teams, PowerPoint.Copywriter or in content development experience is a plus.Experience in marketing automation such as Hubspot preferred.Experience in internal communication tools such as Sharepoint preferred.Familiarity with content management systems (CMS) and customer relationship management (CRM) tools preferred.At Humanetics, privacy and information security is a critical feature of our corporate culture and is the responsibility of all employees.Humanetics is an Equal Opportunity Employer/Veterans/Disabled/LGBT employer.
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