Argon Agency
Chief Content Officer
Argon Agency, Fort Worth, Texas, United States, 76135
Benefits:
Ensure you read the information regarding this opportunity thoroughly before making an application.Competitive salary
Paid time off
Training & development
Wellness resources
Job Overview:
The primary objective of the Chief Content Officer (CCO) is to ensure the production, coordination, consistent quality, and value of content as a competitive edge for the brands we represent and our agency.
The CCO serves a critical role within the senior management team. Their duty is to spearhead the administrative, operational, and creative aspects of content as a strategic element in marketing and communication operations within the business.
Key Responsibilities:
Determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.
Design and implement content strategies, plans, and procedures that support and extend marketing and communications initiatives, both short and long-term.
Set comprehensive goals for performance and growth for content as a strategic function in the business.
Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics.
Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO), customer journey maps, SEO strategies, and competitive audits.
Establish standards, systems, best practices, and workflow processes for managing the content lifecycle.
Collaborate with the company’s senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities.
Work with the company’s technical/digital teams to implement an efficient content management system (CMS) and other essential technology systems.
Create an organizational structure and hire/supervise leaders in all content verticals.
Conduct ongoing usability tests to gauge content effectiveness and make recommendations based on those results.
Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness.
Ensure a consistent global, enterprise-wide approach for content.
Participate in content expansion activities (investments, acquisitions, alliances, etc.).
Criteria for Success:
Customer and employee affinity, measured by lifetime customer value, client satisfaction, and employee advocacy.
Positive brand recognition and message consistency across chosen published channels.
Gains in defined customer engagement metrics.
Website and social media traffic growth.
Conversion metrics definition and growth.
Improvements in positive social media sentiment.
Positive customer feedback and survey data.
Increases in significant search engine keyword rankings.
Reductions in the time it takes customers to move through the sales/buying cycle.
Creation of new up-sell and cross-sell opportunities through content analysis and application.
A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content.
Application Process:
PLEASE DO NOT CALL OR SHOW UP UNSOLICITED. Submit your cover letter, resume, and interest through the application. Once reviewed, we will reach out.
#J-18808-Ljbffr
Ensure you read the information regarding this opportunity thoroughly before making an application.Competitive salary
Paid time off
Training & development
Wellness resources
Job Overview:
The primary objective of the Chief Content Officer (CCO) is to ensure the production, coordination, consistent quality, and value of content as a competitive edge for the brands we represent and our agency.
The CCO serves a critical role within the senior management team. Their duty is to spearhead the administrative, operational, and creative aspects of content as a strategic element in marketing and communication operations within the business.
Key Responsibilities:
Determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.
Design and implement content strategies, plans, and procedures that support and extend marketing and communications initiatives, both short and long-term.
Set comprehensive goals for performance and growth for content as a strategic function in the business.
Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics.
Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO), customer journey maps, SEO strategies, and competitive audits.
Establish standards, systems, best practices, and workflow processes for managing the content lifecycle.
Collaborate with the company’s senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities.
Work with the company’s technical/digital teams to implement an efficient content management system (CMS) and other essential technology systems.
Create an organizational structure and hire/supervise leaders in all content verticals.
Conduct ongoing usability tests to gauge content effectiveness and make recommendations based on those results.
Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness.
Ensure a consistent global, enterprise-wide approach for content.
Participate in content expansion activities (investments, acquisitions, alliances, etc.).
Criteria for Success:
Customer and employee affinity, measured by lifetime customer value, client satisfaction, and employee advocacy.
Positive brand recognition and message consistency across chosen published channels.
Gains in defined customer engagement metrics.
Website and social media traffic growth.
Conversion metrics definition and growth.
Improvements in positive social media sentiment.
Positive customer feedback and survey data.
Increases in significant search engine keyword rankings.
Reductions in the time it takes customers to move through the sales/buying cycle.
Creation of new up-sell and cross-sell opportunities through content analysis and application.
A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content.
Application Process:
PLEASE DO NOT CALL OR SHOW UP UNSOLICITED. Submit your cover letter, resume, and interest through the application. Once reviewed, we will reach out.
#J-18808-Ljbffr