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National Collegiate Athletics Association

Assistant Director of Championships Digital and Social Media

National Collegiate Athletics Association, Indianapolis, Indiana, us, 46262


Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.The Assistant Director of Championships Social Media is responsible for creating innovative and enthusiastic content for NCAA championship social media accounts. This role will play a crucial part in developing and executing social media strategies to promote NCAA championships across multiple platforms, engaging fans and showcasing the excitement of college athletics.

Job Responsibilities

Create and manage the strategy and content for NCAA championship social media accounts, focusing on Twitter, Instagram, TikTok, and emerging platforms, with an emphasis on:

Student-athlete storytelling

Championship event social strategy development and execution

Driving season-long fan engagement with key digital and social platforms

Growing the NCAA brand and public perception

Assisting with revenue-generating opportunities

Additional sport-specific social media community management assignments TBD.

Create captivating multimedia content for social platforms, including engaging graphics, videos, photography, immersive audio, and written narratives that bring NCAA championships to life.

Immerse yourself in diverse sport communities, becoming a passionate advocate and trusted voice to drive stakeholder goals and enhance fan experiences.

Take the helm as the public voice for multiple high-profile NCAA social media accounts, exercising editorial judgment to maintain the organization’s reputation through thoughtful, timely posts.

Oversee the prestigious NCAA Photos partnership with Clarkson Creative:

Orchestrate professional photography coverage for all 90 NCAA Championships

Craft shot lists that capture the essence and excitement of each event

Efficiently manage and fulfill photo requests from NCAA Championship staff and member institutions

Collaborate closely with TNT Sports (Warner Brothers Discovery) to optimize the NCAA’s digital rights partnership, creating a seamless and engaging content ecosystem across all platforms that amplifies the NCAA brand.

Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies.

Serve as a knowledgeable resource and educator for NCAA membership and national office stakeholders, keeping them informed on social media trends, best practices, and performance metrics.

Act as a liaison across NCAA Championships, ensuring consistent, high-quality content across all NCAA social platforms while maintaining brand integrity.

Navigate Association policies and guidelines, balancing NCAA brand protection with partner support to drive mutual success and growth.

Embrace new challenges and opportunities in the ever-evolving world of social media and sports marketing, adapting your skills to meet the changing needs of the organization.

Job Requirements

High school diploma or equivalent required.

Bachelor's degree preferred.

Three to five years digital and/or social media experience.

Excellent written and oral presentation skills.

Strong organizational skills.

Experience in sports, entertainment, or related industries (preferred).

Experience in committee and project team decision-making process (preferred).

Estimated Travel Required