Ava Labs
Lead OR Director, Growth Marketing (DeFi)
Ava Labs, Long Island City, New York, United States, 11101
WHAT YOU WILL DO
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.Direct/develop integrated marketing plan for Decentralized Finance (DeFi) vertical to drive user/community adoptionDrive awareness, education, experience, discovery and adoption of FinTech/DeFi dApps and Subnets on the Avalanche platformCreate depth and frequency of engagement with seasoned Web 3 users while creating a frictionless on-ramp for new usersOwn top of funnel awareness projects and brand policies, mid-funnel analysis/consideration and bottom of funnel acquisition/conversionCreate reporting metrics with regard to financial impact/outcomes of spend allocationDefine growth goals and KPIsOversee DeFi Growth Marketing team's P/LEstablish team processes as a hands on leader, strategist and individual contributorCollaborate with departmental leadership and cross functional stakeholdersInterpret, visualize, and conceptualize compelling narratives backed with strong dataLearn and effectively utilize new data driven software toolsLead and define initial performance marketing strategies for the DeFi vertical at Ava LabsSet direction for what type of messaging will/should be used in various channelsProcess team input/ideas and make final decisions on direction/execution of project goals while ensuring operational excellenceWHAT YOU WILL BRING8+ years of performance marketing or product marketing with a focus on user acquisition and/or growth; preferably within a consumer technology organizationExpert level understanding of fintech products/services, major DeFi primitives, dApps, and how users engage with relevant products/communitiesPrior experience working in high growth startups or rapidly developing industriesTrack record of success in a marketing leadership and strategist roleAbility to create an integrated marketing and delegation plan while executing with cross functional leadership teamsProven ability to design/lead user acquisition channel and attribution framework projectsSuccessful track record of marketing products for web3 end usersProject management and the ability to lead through influence, not authorityNotionFigma and/or similar wireframing toolsExcel and/or Google SheetsSQL a plus
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Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.Direct/develop integrated marketing plan for Decentralized Finance (DeFi) vertical to drive user/community adoptionDrive awareness, education, experience, discovery and adoption of FinTech/DeFi dApps and Subnets on the Avalanche platformCreate depth and frequency of engagement with seasoned Web 3 users while creating a frictionless on-ramp for new usersOwn top of funnel awareness projects and brand policies, mid-funnel analysis/consideration and bottom of funnel acquisition/conversionCreate reporting metrics with regard to financial impact/outcomes of spend allocationDefine growth goals and KPIsOversee DeFi Growth Marketing team's P/LEstablish team processes as a hands on leader, strategist and individual contributorCollaborate with departmental leadership and cross functional stakeholdersInterpret, visualize, and conceptualize compelling narratives backed with strong dataLearn and effectively utilize new data driven software toolsLead and define initial performance marketing strategies for the DeFi vertical at Ava LabsSet direction for what type of messaging will/should be used in various channelsProcess team input/ideas and make final decisions on direction/execution of project goals while ensuring operational excellenceWHAT YOU WILL BRING8+ years of performance marketing or product marketing with a focus on user acquisition and/or growth; preferably within a consumer technology organizationExpert level understanding of fintech products/services, major DeFi primitives, dApps, and how users engage with relevant products/communitiesPrior experience working in high growth startups or rapidly developing industriesTrack record of success in a marketing leadership and strategist roleAbility to create an integrated marketing and delegation plan while executing with cross functional leadership teamsProven ability to design/lead user acquisition channel and attribution framework projectsSuccessful track record of marketing products for web3 end usersProject management and the ability to lead through influence, not authorityNotionFigma and/or similar wireframing toolsExcel and/or Google SheetsSQL a plus
#J-18808-Ljbffr