Komatsu Construction
Product Marketing Manager - Forest Products
Komatsu Construction, Chicago, Illinois, United States, 60290
Product Marketing Manager - Forest ProductsQualifications
University degree (B.S./B.A.) in Engineering or Business requiredAdvanced degree (MBA) beneficial but not requiredFive years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experienceStrong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required)Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visitsStrong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementationWill consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level positionResponsibilities
The Product Marketing Manager will have responsibility for the marketing of Forestry products through product demonstrations, competitive testing and trainingThe position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customersIn conjunction with the Senior Product Manager, develop annual Market Analysis report and product action plansDescribing in detail the sales results, goals that were achieved, profitability, market trends, competitors' actions and a prioritizes for the prior and upcoming yearsCreate detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu’s position in the marketplaceProvide high value technical sales support to the Regional Sales group, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, application recommendations and presentations to achieve sales and profit objectivesLead, coordinate and execute new product introduction programsTo include, sales material, competitive comparisons, training, and sales supportDevelop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentationsTo include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, videos, trade shows, conventions, and Demo DaysConduct machine and customer surveys to determine customer needs, trends, opportunities and competitive informationDevelop appropriate action plans based on survey resultsCoordinate preparation and maintenance of marketing and advertising material for the assigned productsTo include public relations, Internet and Extranet, trade shows, conventions, and Demo DaysRecommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities
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University degree (B.S./B.A.) in Engineering or Business requiredAdvanced degree (MBA) beneficial but not requiredFive years experience in sales or marketing in construction/mining industry, equipment supplier or dealer with 2-3 years of field experienceStrong leadership skills supported by superior presentation and communication skills, including computer proficiency (MS Office, application tools as required)Highly organized and efficient time manager, especially relating to optimizing travel and customer/product visitsStrong ability to analyze complex technical situations, determine root cause, identify actions and lead resolution and implementationWill consider candidates that have transferable skills that meets the requirements of a Product Specialist or Product Manager level positionResponsibilities
The Product Marketing Manager will have responsibility for the marketing of Forestry products through product demonstrations, competitive testing and trainingThe position will require substantial travel for meetings with all KAC Divisions, vendors, regions, distributors and end use customersIn conjunction with the Senior Product Manager, develop annual Market Analysis report and product action plansDescribing in detail the sales results, goals that were achieved, profitability, market trends, competitors' actions and a prioritizes for the prior and upcoming yearsCreate detailed SWOT analysis and price comparison studies and recommend actions to improve Komatsu’s position in the marketplaceProvide high value technical sales support to the Regional Sales group, Major Accounts and distributors through day-to-day sales and marketing activities, product training, customer visits, competitive comparisons, job studies, application recommendations and presentations to achieve sales and profit objectivesLead, coordinate and execute new product introduction programsTo include, sales material, competitive comparisons, training, and sales supportDevelop and maintain highly effective sales tools that will be utilized for in-house training, distributor and customer presentationsTo include brochures, specification sheets, product bulletins, marketing programs, communication action plans and strategies, videos, trade shows, conventions, and Demo DaysConduct machine and customer surveys to determine customer needs, trends, opportunities and competitive informationDevelop appropriate action plans based on survey resultsCoordinate preparation and maintenance of marketing and advertising material for the assigned productsTo include public relations, Internet and Extranet, trade shows, conventions, and Demo DaysRecommend changes, improvements, modifications, or deletions in assigned product or products, based on regular analysis of market trends and opportunities
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