The Medicare Family
Director of Marketing
The Medicare Family, Crown Point, Indiana, United States, 46307
Overview
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.We're hiring someone to lead our marketing department. The Director of Marketing will plan, direct and coordinate all the company’s Marketing operations, from strategy and research to planning, execution, and analysis. This person develops marketing strategy by studying industry trends, identifying customers and their current and future needs, and monitoring the competition. This can include everything from tracking the number of clicks on an ad to measuring how many people visited a website after seeing a digital ad.
The ideal candidate will be an experienced, knowledgeable leader who understands the ins and outs of marketing strategy, analysis, campaign execution across several platforms, and staff management. This person should be proactive, innovative, and passionate about what the company has to offer. If you love funnel optimization, this is the perfect opportunity for you.
RESPONSIBILITIES
Lead the marketing team to develop digital and traditional marketing campaigns across multiple platforms and oversee/ensure their successful deployment
Offer expert advice to develop innovative advertising, public relations, social media, and events
Influence the marketing team to think outside the box, and to creatively devise and lead cross-channel marketing campaigns that engage, educate, and motivate
Support business objectives, lead acquisition, and advance brand building
Maintain a research database by identifying and assembling marketing information
Contribute to marketing effectiveness by identifying issues that must be addressed
Recommend options and courses of action; implement directives based on emerging marketing trends
Determine which advertising platforms should be leveraged based on campaign goals, audience, and ROI
Determine hiring and internal positions needed to further grow the Marketing Team in-house and scale online presence and market awareness
Liaise with creative teams, internal stakeholders, external agencies, and vendors as necessary.
Communicate weekly with other Directors to ensure all departments work congruently toward a common goal and that marketing strategy is communicated to the Team of Directors
Develop and implement marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects
Oversee social media presence and direct programs to improve social media reputation and recognition
RESULTS
Senior Management is provided short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
Strategic relationships and partnerships are facilitated with key industry players, agencies, and vendors
Seamless transition among projects of varying scale, audience, format and distribution channel
Marketing department operational requirements are completed via scheduling and assigning employees; following up on work results
Performance of marketing campaigns is measured and reported on to Senior Management; team and company goals are assessed based on data
Marketing department budget is developed (with Finance) and managed properly
Brand presence and acquisition process is scaled across multiple platforms including Facebook, Google, YouTube, Instagram, Company Websites, etc.
REQUIREMENTS
5+ years experience in Marketing and Advertising
2+ years of management experience
Funnel optimization and copywriting experience
Ability to align marketing strategy with the vision of the CEO and company values
Strong knowledge of website tools (e.g., Hubspot, Clickfunnels, Hyros)
Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
Experience working with common digital advertising platforms such as Google AdWords/Display Network, Facebook, Instagram, YouTube, etc.
Experience working in a startup environment and building a team/department
General “good taste,” including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
Must be a pro at communication with extreme attention to detail
Ability to present concepts in new ways and from new perspectives
Ability to coordinate and communicate across all departments
Self-directed and able to work closely with a high performance CEO
Ability to work with a sense of urgency to drive the marketing efforts forward
To apply, send your resume and a 1-minute video about why you believe you're the perfect fit to careers@themedicarefamily.com, make the email subject "Director of Marketing" to be considered.
Job Type:
Full-time
Pay:
$80,000.00 - $110,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Work Location:
In person
#J-18808-Ljbffr
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.We're hiring someone to lead our marketing department. The Director of Marketing will plan, direct and coordinate all the company’s Marketing operations, from strategy and research to planning, execution, and analysis. This person develops marketing strategy by studying industry trends, identifying customers and their current and future needs, and monitoring the competition. This can include everything from tracking the number of clicks on an ad to measuring how many people visited a website after seeing a digital ad.
The ideal candidate will be an experienced, knowledgeable leader who understands the ins and outs of marketing strategy, analysis, campaign execution across several platforms, and staff management. This person should be proactive, innovative, and passionate about what the company has to offer. If you love funnel optimization, this is the perfect opportunity for you.
RESPONSIBILITIES
Lead the marketing team to develop digital and traditional marketing campaigns across multiple platforms and oversee/ensure their successful deployment
Offer expert advice to develop innovative advertising, public relations, social media, and events
Influence the marketing team to think outside the box, and to creatively devise and lead cross-channel marketing campaigns that engage, educate, and motivate
Support business objectives, lead acquisition, and advance brand building
Maintain a research database by identifying and assembling marketing information
Contribute to marketing effectiveness by identifying issues that must be addressed
Recommend options and courses of action; implement directives based on emerging marketing trends
Determine which advertising platforms should be leveraged based on campaign goals, audience, and ROI
Determine hiring and internal positions needed to further grow the Marketing Team in-house and scale online presence and market awareness
Liaise with creative teams, internal stakeholders, external agencies, and vendors as necessary.
Communicate weekly with other Directors to ensure all departments work congruently toward a common goal and that marketing strategy is communicated to the Team of Directors
Develop and implement marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects
Oversee social media presence and direct programs to improve social media reputation and recognition
RESULTS
Senior Management is provided short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
Strategic relationships and partnerships are facilitated with key industry players, agencies, and vendors
Seamless transition among projects of varying scale, audience, format and distribution channel
Marketing department operational requirements are completed via scheduling and assigning employees; following up on work results
Performance of marketing campaigns is measured and reported on to Senior Management; team and company goals are assessed based on data
Marketing department budget is developed (with Finance) and managed properly
Brand presence and acquisition process is scaled across multiple platforms including Facebook, Google, YouTube, Instagram, Company Websites, etc.
REQUIREMENTS
5+ years experience in Marketing and Advertising
2+ years of management experience
Funnel optimization and copywriting experience
Ability to align marketing strategy with the vision of the CEO and company values
Strong knowledge of website tools (e.g., Hubspot, Clickfunnels, Hyros)
Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
Experience working with common digital advertising platforms such as Google AdWords/Display Network, Facebook, Instagram, YouTube, etc.
Experience working in a startup environment and building a team/department
General “good taste,” including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
Must be a pro at communication with extreme attention to detail
Ability to present concepts in new ways and from new perspectives
Ability to coordinate and communicate across all departments
Self-directed and able to work closely with a high performance CEO
Ability to work with a sense of urgency to drive the marketing efforts forward
To apply, send your resume and a 1-minute video about why you believe you're the perfect fit to careers@themedicarefamily.com, make the email subject "Director of Marketing" to be considered.
Job Type:
Full-time
Pay:
$80,000.00 - $110,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Work Location:
In person
#J-18808-Ljbffr