Ralph Lauren Corporation
Brand Marketing Manager, Lauren Wholesale
Ralph Lauren Corporation, Long Island City, New York, United States, 11101
Brand Marketing Manager, Lauren Wholesale Ref #: W153218
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Department: MarketingCity: New YorkState/Province: New YorkLocation: United StatesPay Range:
The pay range for this job is $62500 - $146000 annually; actual pay is dependent on experience and geographic location.Benefits:
Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.Company Description:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.Position Overview:
The Brand Marketing Manager, Lauren Ralph Lauren is a key role within the Women’s division, responsible for managing all marketing initiatives to support our NA Wholesale business lines – Apparel, Accessories, Footwear, & Licensing partnerships – at designated retailers. The role also encompasses broader World of Ralph Lauren responsibility across families of business (Men’s, Women’s, Kids, Home) for specified relationship oversight.The primary objective of the role will be to translate the Global brand strategy to NA Wholesale, constantly elevating the desirability of Lauren Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels.With guidance from the Brand Marketing Lead, Women’s, this role will collaborate on establishing seasonal marketing strategies and takes the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the Lauren Ralph Lauren brand vision supporting the World of Lauren & dedicated underpenetrated category core / fashion business strategies.Success will be contingent on demonstrated experience in driving end-to-end seasonal marketing strategies and execution of associated plans. Supporting core competencies encompass protecting brand elevation across all programs, coming with an in-depth understanding of the evolving media & digital landscape, focusing on consumer centricity, and demonstrating a passion for analytics – reporting learnings, what worked / did not work, and key metrics – to ultimately make thoughtful data-driven recommendations.This role will require an ability to leverage the brand’s myriad of internal and external cross-functional stakeholders and resources, while fostering positive partnerships; global marketing, global merch, regional marketing sister channels, regional merch, sales, retail development, brand image, agency, digital, CIX, content & operations, licensing as well as external media network and marketing teams.As the ideal candidate, you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionally. This role requires being able to lead with a macro perspective while keeping attention to detail, successfully managing multiple projects simultaneously.This position reports into the Brand Marketing Lead, Women’s with potential co-management opportunity.Key Responsibilities:Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America department stores, specialty stores and digital pure plays.Support Brand Marketing Lead, Women’s on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:
Media & Targeting PlanningDigital and Social Marketing CampaignsPrint and Co-op AdvertisingIn-Store / Signage PartnershipAgency Relationship ManagementEvents / Experiential Activations
Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs:
Clearly write strategic creative briefsManage budgets and timelinesCollaborate with wholesale accounts and internal teams
Manage the development and execution of seasonal collateral.Evaluate customer segmentation and micro-targeting based on customer insights.Manage all aspects of the marketing budget and billing process.Lead marketing meetings with cross-functional teams.Prepare and deliver presentations for a variety of audiences.Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales.Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives.Experience, Skills & Knowledge:Experience in a multi-channel marketing role.Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis.Must be organized, a self-starter, and have strong interpersonal skills to work effectively and build strong relationships with business partners.Excellent written, verbal, and presentation skills.Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Department: MarketingCity: New YorkState/Province: New YorkLocation: United StatesPay Range:
The pay range for this job is $62500 - $146000 annually; actual pay is dependent on experience and geographic location.Benefits:
Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.Company Description:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.Position Overview:
The Brand Marketing Manager, Lauren Ralph Lauren is a key role within the Women’s division, responsible for managing all marketing initiatives to support our NA Wholesale business lines – Apparel, Accessories, Footwear, & Licensing partnerships – at designated retailers. The role also encompasses broader World of Ralph Lauren responsibility across families of business (Men’s, Women’s, Kids, Home) for specified relationship oversight.The primary objective of the role will be to translate the Global brand strategy to NA Wholesale, constantly elevating the desirability of Lauren Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels.With guidance from the Brand Marketing Lead, Women’s, this role will collaborate on establishing seasonal marketing strategies and takes the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the Lauren Ralph Lauren brand vision supporting the World of Lauren & dedicated underpenetrated category core / fashion business strategies.Success will be contingent on demonstrated experience in driving end-to-end seasonal marketing strategies and execution of associated plans. Supporting core competencies encompass protecting brand elevation across all programs, coming with an in-depth understanding of the evolving media & digital landscape, focusing on consumer centricity, and demonstrating a passion for analytics – reporting learnings, what worked / did not work, and key metrics – to ultimately make thoughtful data-driven recommendations.This role will require an ability to leverage the brand’s myriad of internal and external cross-functional stakeholders and resources, while fostering positive partnerships; global marketing, global merch, regional marketing sister channels, regional merch, sales, retail development, brand image, agency, digital, CIX, content & operations, licensing as well as external media network and marketing teams.As the ideal candidate, you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionally. This role requires being able to lead with a macro perspective while keeping attention to detail, successfully managing multiple projects simultaneously.This position reports into the Brand Marketing Lead, Women’s with potential co-management opportunity.Key Responsibilities:Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America department stores, specialty stores and digital pure plays.Support Brand Marketing Lead, Women’s on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:
Media & Targeting PlanningDigital and Social Marketing CampaignsPrint and Co-op AdvertisingIn-Store / Signage PartnershipAgency Relationship ManagementEvents / Experiential Activations
Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs:
Clearly write strategic creative briefsManage budgets and timelinesCollaborate with wholesale accounts and internal teams
Manage the development and execution of seasonal collateral.Evaluate customer segmentation and micro-targeting based on customer insights.Manage all aspects of the marketing budget and billing process.Lead marketing meetings with cross-functional teams.Prepare and deliver presentations for a variety of audiences.Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales.Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives.Experience, Skills & Knowledge:Experience in a multi-channel marketing role.Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis.Must be organized, a self-starter, and have strong interpersonal skills to work effectively and build strong relationships with business partners.Excellent written, verbal, and presentation skills.Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
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