Formlabs
Senior Product Manager, eCommerce & Marketing Technology
Formlabs, Somerville, Massachusetts, us, 02145
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.To reinvent an industry, you have to build the best team.
Join Formlabs
if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.
Formlabs is looking for a
Senior Product Manager
to take our core eCommerce experience of
formlabs.com
(and associated sites), as well as our marketing automation (e.g., emails, tracking, A/B testing, analytics) to the next level.
Formlabs.com is our most valuable digital property, where:
Our prospective customers learn about our product offerings
New and existing customers purchase directly from our website
Our partners can access resources & information they need to do their marketing, sales, and service of our products
Our existing customers interact with our customer support and documentation content
Regional audiences interact with country-specific localized full or micro-sites
Our Marketing Automation suite powers our communications, site experiences, and analytics backbone for our prospects and customers.
These technologies are responsible for providing a seamless and easy experience for prospects and customers, while materially driving Formlabs' growth.
The
Senior Product Manager
is responsible for the oversight and management of the roadmap and development for eCommerce, and marketing technologies. This role is ultimately responsible for the development, implementation and maintenance of all e-commerce websites, company websites, web applications and web related product applications, email and other communications, and analytics. This all needs to occur in a cross-browser, cross-platform (including mobile), cross system (e.g., Salesforce, Netsuite) manner that provides the customer and Formlabs an incredible and seamless end to end experience.
The Job:
Drive overall website performance and metrics such as lead generation, lead conversion rate, eCommerce Sales that impact Formlabs top and bottom line
Own and generate all key metrics, and reporting related to site performance
Be the thought leader and strategy owner of making the web site the go-to place for transactional product sales (e.g., consumables, services) AND learning and discovery
Drive easy to use and internal adoption of site updates for all parties within Formlabs
Support key product launches on short timelines
Build and maintain a performant site through performance optimizations / techniques to reduce page load times
Independently communicate with senior management and all department heads to develop and organize innovative strategy and site architecture for the site 2-3 years out
Proactively drive the launch of new features / products, and site updates through Agile sprint grooming, planning, and execution process
Influence and partner with other technology teams to strategize and execute true end to end solutions for Formlabs across marketing and sales
You:
Bachelor's degree in Computer Science, a related field, or equivalent experience
Must be able to communicate in English both verbally and in written form
8+ years of eCommerce, marketing technology, marketing automation experience either as a developer or a product manager
Strong knowledge on A/B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash)
Strong knowledge of web server architecture & infrastructure
Strong knowledge of marketing automation (e.g., Marketo), and CRM (e.g., Salesforce)
Ability to inspire, motivate and lead cross-functional teams
Bonus skills:
Prior software development experience
Experience with Agile/Scrum development methodologies
Passion and experience in 3D printing
Familiarity with some combination of:
Google applications such as GA4, Google Tag Manager
AB testing platforms
Segment
Marketo
Django CMS
Magento
Salesforce
#J-18808-Ljbffr
Join Formlabs
if you want to bring ground-breaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world.
Formlabs is looking for a
Senior Product Manager
to take our core eCommerce experience of
formlabs.com
(and associated sites), as well as our marketing automation (e.g., emails, tracking, A/B testing, analytics) to the next level.
Formlabs.com is our most valuable digital property, where:
Our prospective customers learn about our product offerings
New and existing customers purchase directly from our website
Our partners can access resources & information they need to do their marketing, sales, and service of our products
Our existing customers interact with our customer support and documentation content
Regional audiences interact with country-specific localized full or micro-sites
Our Marketing Automation suite powers our communications, site experiences, and analytics backbone for our prospects and customers.
These technologies are responsible for providing a seamless and easy experience for prospects and customers, while materially driving Formlabs' growth.
The
Senior Product Manager
is responsible for the oversight and management of the roadmap and development for eCommerce, and marketing technologies. This role is ultimately responsible for the development, implementation and maintenance of all e-commerce websites, company websites, web applications and web related product applications, email and other communications, and analytics. This all needs to occur in a cross-browser, cross-platform (including mobile), cross system (e.g., Salesforce, Netsuite) manner that provides the customer and Formlabs an incredible and seamless end to end experience.
The Job:
Drive overall website performance and metrics such as lead generation, lead conversion rate, eCommerce Sales that impact Formlabs top and bottom line
Own and generate all key metrics, and reporting related to site performance
Be the thought leader and strategy owner of making the web site the go-to place for transactional product sales (e.g., consumables, services) AND learning and discovery
Drive easy to use and internal adoption of site updates for all parties within Formlabs
Support key product launches on short timelines
Build and maintain a performant site through performance optimizations / techniques to reduce page load times
Independently communicate with senior management and all department heads to develop and organize innovative strategy and site architecture for the site 2-3 years out
Proactively drive the launch of new features / products, and site updates through Agile sprint grooming, planning, and execution process
Influence and partner with other technology teams to strategize and execute true end to end solutions for Formlabs across marketing and sales
You:
Bachelor's degree in Computer Science, a related field, or equivalent experience
Must be able to communicate in English both verbally and in written form
8+ years of eCommerce, marketing technology, marketing automation experience either as a developer or a product manager
Strong knowledge on A/B testing platforms and analytics tools (e.g., GA4, BigQuery, Redash)
Strong knowledge of web server architecture & infrastructure
Strong knowledge of marketing automation (e.g., Marketo), and CRM (e.g., Salesforce)
Ability to inspire, motivate and lead cross-functional teams
Bonus skills:
Prior software development experience
Experience with Agile/Scrum development methodologies
Passion and experience in 3D printing
Familiarity with some combination of:
Google applications such as GA4, Google Tag Manager
AB testing platforms
Segment
Marketo
Django CMS
Magento
Salesforce
#J-18808-Ljbffr