Cresta
Sr. Product Marketing Manager, Virtual Agent
Cresta, San Francisco, California, United States, 94199
Are you ready to redefine the future of work with cutting-edge AI? At Cresta, we're on a groundbreaking mission to supercharge the effectiveness of knowledge workers, making them 100x more productive, 10x faster, and 10x better.
Do you have the right skills and experience for this role Read on to find out, and make your application.Imagine transforming Call Center operations with our real-time agent assist product and harnessing the power of AI with our comprehensive suite of post-call analytics and coaching tools. Born from the prestigious Stanford AI lab, Cresta was co-founded by visionary Sebastian Thrun, the genius behind Google-X, Waymo, Udacity, and more. Our company is now driven by Ping Wu, the co-founder of Google Contact Center AI and the Vertex AI platform and Tim Shi (co-founder), an early member of Open AI.Our world-class team comprises AI and ML experts, dynamic go-to-market leaders, and top-tier investors and advisors from Andreessen Horowitz, Greylock Partners, Sequoia Capital, and former AT&T CEO John Donovan. With an impressive roster of clients like Intuit, Porsche, and Verizon, and accolades from Business Insider, Forbes, and Gartner, Cresta is a startup that's capturing the world's attention. We’re also recognized on the Forbes AI50 in 2024!Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.About The Role We’re looking for an exceptional, results-driven Senior Product Marketing Manager to drive GTM strategy and execution for our next generation Virtual Agent platform. This role reports directly to the Head of Product Marketing and you’ll collaborate closely across our Product, Marketing, Sales, and CS to drive go-to-market success for one of the most important pillars of the Cresta platform.Responsibilities
You will own the development and continuous refinement of segmentation, positioning and messaging for our Virtual Agent products, using them to create compelling sales and marketing collateral that helps us clearly communicate our differentiation and value.Partner closely across product, sales, and marketing, serving as the connective tissue to build and execute go-to-market strategies that drive the growth and success of Cresta’s virtual agent products.Introduce new Virtual Agent products and capabilities to the world in ways that drive adoption and pipeline by developing market launches and accompanying enablement to support cross-functional teams.Analyze Virtual Agent opportunities across new business and expansion, taking a data-driven approach to influence future roadmap priorities and optimize our strategy.Conduct ongoing market and competitive research to identify new opportunities and anticipate potential threats.Partner with the rest of the marketing organization to develop thought leadership perspectives and build highly effective campaigns that feed our pipeline.You love to move fast, get your hands dirty, and solve open-ended problems that will help us build and grow market-leading AI products.Qualifications We Value
Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.At least 5 years of product marketing experience, ideally for a SaaS or B2B business.Experience managing cross-functional or cross-team projects.Excellent communication skills and comfortable presenting in executive-level settings.Excellent research skills and experience producing data-driven market analysis.Experience marketing highly technical software products.Experience in software categories related to contact centers, customer experience and virtual agents.Domain knowledge of large language models and applications of AI in the enterprise.Perks & Benefits
We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.Flexible vacation time to promote a healthy work-life blend.Paid parental leave to support you and your family.Monthly Gym & Phone allowance.Work from home office stipend to help you succeed in a remote environment.Lunches and dinners included for in-office employees via Grubhub.Compensation Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in the US and your recruiter can provide further details.
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Do you have the right skills and experience for this role Read on to find out, and make your application.Imagine transforming Call Center operations with our real-time agent assist product and harnessing the power of AI with our comprehensive suite of post-call analytics and coaching tools. Born from the prestigious Stanford AI lab, Cresta was co-founded by visionary Sebastian Thrun, the genius behind Google-X, Waymo, Udacity, and more. Our company is now driven by Ping Wu, the co-founder of Google Contact Center AI and the Vertex AI platform and Tim Shi (co-founder), an early member of Open AI.Our world-class team comprises AI and ML experts, dynamic go-to-market leaders, and top-tier investors and advisors from Andreessen Horowitz, Greylock Partners, Sequoia Capital, and former AT&T CEO John Donovan. With an impressive roster of clients like Intuit, Porsche, and Verizon, and accolades from Business Insider, Forbes, and Gartner, Cresta is a startup that's capturing the world's attention. We’re also recognized on the Forbes AI50 in 2024!Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.About The Role We’re looking for an exceptional, results-driven Senior Product Marketing Manager to drive GTM strategy and execution for our next generation Virtual Agent platform. This role reports directly to the Head of Product Marketing and you’ll collaborate closely across our Product, Marketing, Sales, and CS to drive go-to-market success for one of the most important pillars of the Cresta platform.Responsibilities
You will own the development and continuous refinement of segmentation, positioning and messaging for our Virtual Agent products, using them to create compelling sales and marketing collateral that helps us clearly communicate our differentiation and value.Partner closely across product, sales, and marketing, serving as the connective tissue to build and execute go-to-market strategies that drive the growth and success of Cresta’s virtual agent products.Introduce new Virtual Agent products and capabilities to the world in ways that drive adoption and pipeline by developing market launches and accompanying enablement to support cross-functional teams.Analyze Virtual Agent opportunities across new business and expansion, taking a data-driven approach to influence future roadmap priorities and optimize our strategy.Conduct ongoing market and competitive research to identify new opportunities and anticipate potential threats.Partner with the rest of the marketing organization to develop thought leadership perspectives and build highly effective campaigns that feed our pipeline.You love to move fast, get your hands dirty, and solve open-ended problems that will help us build and grow market-leading AI products.Qualifications We Value
Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.At least 5 years of product marketing experience, ideally for a SaaS or B2B business.Experience managing cross-functional or cross-team projects.Excellent communication skills and comfortable presenting in executive-level settings.Excellent research skills and experience producing data-driven market analysis.Experience marketing highly technical software products.Experience in software categories related to contact centers, customer experience and virtual agents.Domain knowledge of large language models and applications of AI in the enterprise.Perks & Benefits
We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.Flexible vacation time to promote a healthy work-life blend.Paid parental leave to support you and your family.Monthly Gym & Phone allowance.Work from home office stipend to help you succeed in a remote environment.Lunches and dinners included for in-office employees via Grubhub.Compensation Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in the US and your recruiter can provide further details.
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