Social Media Marketing Specialist

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and CTO & co-founder, Tim Shi, an early member of Open AI.We've assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we've been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it's at Cresta.About the role:We're looking for an exceptional, results-driven Social Media Marketing Specialist to drive our social media marketing strategies and enhance our brand presence across social media platforms. This role reports directly to the Sr. Content Marketing Manager and you'll collaborate closely with our Demand Generation, Sales Development, and Marketing Operations teams to create compelling content that supports our business objectives and drives engagement. Above all, this person is super creative, passionate about social media, and ready to shape a brand voice and presence across social channels. The Social Media Marketing Specialist will play a key role in developing and executing our content strategy across various digital platforms. With a focus on social media, this role will require creativity, strategic thinking, and a passion for storytelling. The ideal candidate will have 1-3 years of experience in social media marketing, with a strong ability to write compelling content and analyze its performance. Responsibilities: Manage and own our social media presence across all platforms (e.g., LinkedIn, X, Instagram, etc.)Analysis and reporting: Monitor and analyze social media metrics to measure the success of campaigns and contentPrepare regular reports on social media performance and provide actionable insights and recommendations for improvementStay updated on industry trends and incorporate best practices into content strategiesDevelop, schedule, and publish engaging content that aligns with our brand voice and business goalsDrive internal communications and encourage employee advocacy regarding social media strategies and updatesWrite, edit, and proofread a variety of content types, including blog posts, social media updates, email newsletters, and website copyCollaborate with cross-functional teams to ensure content supports marketing campaigns and business objectivesHelp to develop executive profiles by shaping POVs and developing content off of internal meetings, press meetings, etcQualifications We Value:2+ years of digital marketing or content work experienceWorking knowledge of various social media platforms, best practices, and website analyticsExcellent communication skills with a keen eye for detail and proficiency in storytelling, writing, editing, and researchStrong organizational and project management skillsSelf-starter with the ability to work independently and as part of a teamPerks & Benefits: We offer Cresta employees a variety of medical, dental, and vision plans, designed to fit you and your family's needsFlexible vacation time to promote a healthy work-life blend.Paid parental leave to support you and your familyMonthly Gym & Phone allowanceWork from home office stipend to help you succeed in a remote environmentLunches and dinners included for in-office employees via GrubhubCompensation: Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in the US and your recruiter can provide further details.