Ralph Lauren Corporation
Brand Marketing Manager, Men’s Polo
Ralph Lauren Corporation, Long Island City, New York, United States, 11101
Pay Range:
The pay range for this job is $62500 - $146000 annually; actual pay is dependent on experience and geographic location.
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Benefits:
Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.Company Description:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.Position Overview:
This role will be responsible for supporting the Global Marketing team in the development and execution of global brand campaigns for Ralph Lauren, with a focus on Men’s Polo. The primary objective of the role will be to support in the elevation of the Ralph Lauren brand around the world that will, in turn, continue to build sales across the business.Responsibilities Strategic Planning and Execution
Leverage data and insights to identify short-term and long-term opportunities for the brand.Collaborate with the Design, Global Brand Merchandising, and commercial teams (channels and regions) to align on key priorities to inform marketing strategy.Develop global marketing strategies and implement plans for Men's Polo that align with brand, consumer, product, and commercial goals.Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, PR, Media, Events, Retail, Licensing) to plan and execute campaigns and programs.Project-manage marketing processes and ensure timely delivery of key milestones and deadlines.Creative Leadership and Collaboration
Guide the development of creative concepts that are on-brand, impactful, and relevant for the target consumer and platforms.Manage the creative briefing process for the internal agency team, ensuring clear communication and efficient workflow.Cultivate partnerships with creative, design, merchandising, and agency teams to ensure alignment and effective execution.Analysis and Internal Communications
Provide clear and consistent communication to regional and channel stakeholders, including regular updates and cross-functional meetings.Contribute to Senior Management presentations including high-level recaps, key messages, and implications.Track and analyze campaign performance to measure KPIs, identify learnings, and propose improvements.Manage budgets for specific campaigns and ensure accurate billing and invoicing.Global Perspective and Thought Leadership
Identify consumer, channel, and industry trends to maintain Ralph Lauren's leadership position in menswear.Contribute to and update global marketing calendars to ensure accuracy and alignment.Deliver global campaign recaps that highlight key results, learnings, and opportunities for improvement.Experience, Skills & Knowledge
Marketing experience.Preferred experience in fashion and/or menswear marketing.Knowledge and passion for men’s fashion and fashion marketing, and appreciation for what makes consumers tick.Experience with 360 marketing process, from strategic development to implementation and analysis.Fluency in digital/social media platforms, as well as media strategy and planning.Genuine understanding of and appreciation for the Ralph Lauren brand.Strong interpersonal skills to work effectively and build strong relationships with cross-functional partners.Highly organized and detail oriented.Excellent written, verbal and presentation skills.Proficiency with Microsoft Office (PowerPoint, Outlook, Excel, Word).
#J-18808-Ljbffr
The pay range for this job is $62500 - $146000 annually; actual pay is dependent on experience and geographic location.
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Benefits:
Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.Company Description:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.Position Overview:
This role will be responsible for supporting the Global Marketing team in the development and execution of global brand campaigns for Ralph Lauren, with a focus on Men’s Polo. The primary objective of the role will be to support in the elevation of the Ralph Lauren brand around the world that will, in turn, continue to build sales across the business.Responsibilities Strategic Planning and Execution
Leverage data and insights to identify short-term and long-term opportunities for the brand.Collaborate with the Design, Global Brand Merchandising, and commercial teams (channels and regions) to align on key priorities to inform marketing strategy.Develop global marketing strategies and implement plans for Men's Polo that align with brand, consumer, product, and commercial goals.Collaborate with cross-functional teams (Design, brand merchandising, commercial, regional, digital, PR, Media, Events, Retail, Licensing) to plan and execute campaigns and programs.Project-manage marketing processes and ensure timely delivery of key milestones and deadlines.Creative Leadership and Collaboration
Guide the development of creative concepts that are on-brand, impactful, and relevant for the target consumer and platforms.Manage the creative briefing process for the internal agency team, ensuring clear communication and efficient workflow.Cultivate partnerships with creative, design, merchandising, and agency teams to ensure alignment and effective execution.Analysis and Internal Communications
Provide clear and consistent communication to regional and channel stakeholders, including regular updates and cross-functional meetings.Contribute to Senior Management presentations including high-level recaps, key messages, and implications.Track and analyze campaign performance to measure KPIs, identify learnings, and propose improvements.Manage budgets for specific campaigns and ensure accurate billing and invoicing.Global Perspective and Thought Leadership
Identify consumer, channel, and industry trends to maintain Ralph Lauren's leadership position in menswear.Contribute to and update global marketing calendars to ensure accuracy and alignment.Deliver global campaign recaps that highlight key results, learnings, and opportunities for improvement.Experience, Skills & Knowledge
Marketing experience.Preferred experience in fashion and/or menswear marketing.Knowledge and passion for men’s fashion and fashion marketing, and appreciation for what makes consumers tick.Experience with 360 marketing process, from strategic development to implementation and analysis.Fluency in digital/social media platforms, as well as media strategy and planning.Genuine understanding of and appreciation for the Ralph Lauren brand.Strong interpersonal skills to work effectively and build strong relationships with cross-functional partners.Highly organized and detail oriented.Excellent written, verbal and presentation skills.Proficiency with Microsoft Office (PowerPoint, Outlook, Excel, Word).
#J-18808-Ljbffr