AEG
Manager - Digital Marketing Strategy, Premium Seating
AEG, Chicago, Illinois, United States, 60290
At the United Center, we believe that people's stories are enhanced by sports, entertainment, and community. Our purpose is to enhance everyone's stories through iconic experiences while at the United Center. In the role as Manager - Digital Marketing Strategy, Premium Seating you will help our team bring the next round of stories to life on the United Center campus.
The Premium Seating Department is responsible for the sales and service of three Executive Suite levels, as well as the all-inclusive BMO Club and Michelob Ultra Club. These products are available for all Chicago Bulls and Chicago Blackhawks games as well as Special Events (concerts, family shows, etc.) at the United Center.
The Manager of Digital Marketing Strategy will report to the Senior Manager of Premium Seating Analytics and will be responsible for the paid digital media & email marketing strategy and execution for premium seating sales. This role will focus on generating incremental revenue for the Premium Seating department by designing and executing digital marketing initiatives. The role will work cross-functionally with the Sales, Operations and Marketing teams to ensure we're effectively using data to segment our audience and target the right product to the right customer.
JOB RESPONSIBILITIES (including but not limited to):
Plan and execute all paid digital & conversion focused email efforts, including driving purchases for single-night suite sales, upsell opportunities, and lead generationOversee relationship with media buying agency to ensure that paid social, SEM, and display ad campaigns are executed to maximize ROI, align with business objectives, and represent our brand and our partners wellManage multiple third-party agencies and vendors to ensure digital marketing tags are set up correctly and any tracking issues get resolvedBring test & learn mentality to all paid media & email efforts. Optimize tactics on the back of these findings and make creative recommendations for sales-related initiativesIncorporate business data, insights and research to continually evolve digital marketing strategies, tactics, testing, and messagingDevelop strategic recommendations that drive enhancements to the overall customer purchase journey, optimizing our owned channels (web and email)Stay current on digital marketing trends, best practices, and news to ensure appropriate updates to our digital marketing and analytics practices are made over timeCreate and own paid media budget and billing, ensuring budgets are being used to maximize performanceCollaborate on data, measurement, and reporting strategies to demonstrate a clear ROI from our effortsLead ongoing analyses of digital marketing results and learnings - and report findings regularly to key cross-functional stakeholdersREQUIREMENTS:
Bachelor's degree with a consistent track record of professional and personal achievementMinimum four years of professional experience, preferably in a digital marketing role with a focus on paid media or email marketingHands-on experience with media buying tools like Meta Ads Manager, Google Ads, LinkedIn Ads Manager, and/or TikTok Ads ManagerExperience with running multiple simultaneous budgets / campaigns, budget planning / pacing, optimization, A/B testing, and reportingExperience with or fundamental understanding of as many of the following: website analytics (e.g., Google Analytics), marketing automation software (e.g., ActiveCampaign), tag management tools (e.g. Google Tag Manager), and/or conversion trackingExpertise in Microsoft Excel and/or analyzing and synthesizing large data setsExperience with ticketing technologies like Ticketmaster/TM1 and Fevo (preferred)Fundamental understanding of website and landing page UX/UI best practices and SEO (preferred)Comfort working in a fast-paced environment with the flexibility to adapt quickly to changes in business needsBENEFITS :
Competitive SalaryBenefit package including Medical, Dental, Vision, Life Insurance, etc.Traditional and Roth 401K options (with company match)Generous PTOFantastic Fringe Benefits
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:Why are you applying for this role?Why the United Center, Bulls & Blackhawks?What is your desired Salary?
The Premium Seating Department is responsible for the sales and service of three Executive Suite levels, as well as the all-inclusive BMO Club and Michelob Ultra Club. These products are available for all Chicago Bulls and Chicago Blackhawks games as well as Special Events (concerts, family shows, etc.) at the United Center.
The Manager of Digital Marketing Strategy will report to the Senior Manager of Premium Seating Analytics and will be responsible for the paid digital media & email marketing strategy and execution for premium seating sales. This role will focus on generating incremental revenue for the Premium Seating department by designing and executing digital marketing initiatives. The role will work cross-functionally with the Sales, Operations and Marketing teams to ensure we're effectively using data to segment our audience and target the right product to the right customer.
JOB RESPONSIBILITIES (including but not limited to):
Plan and execute all paid digital & conversion focused email efforts, including driving purchases for single-night suite sales, upsell opportunities, and lead generationOversee relationship with media buying agency to ensure that paid social, SEM, and display ad campaigns are executed to maximize ROI, align with business objectives, and represent our brand and our partners wellManage multiple third-party agencies and vendors to ensure digital marketing tags are set up correctly and any tracking issues get resolvedBring test & learn mentality to all paid media & email efforts. Optimize tactics on the back of these findings and make creative recommendations for sales-related initiativesIncorporate business data, insights and research to continually evolve digital marketing strategies, tactics, testing, and messagingDevelop strategic recommendations that drive enhancements to the overall customer purchase journey, optimizing our owned channels (web and email)Stay current on digital marketing trends, best practices, and news to ensure appropriate updates to our digital marketing and analytics practices are made over timeCreate and own paid media budget and billing, ensuring budgets are being used to maximize performanceCollaborate on data, measurement, and reporting strategies to demonstrate a clear ROI from our effortsLead ongoing analyses of digital marketing results and learnings - and report findings regularly to key cross-functional stakeholdersREQUIREMENTS:
Bachelor's degree with a consistent track record of professional and personal achievementMinimum four years of professional experience, preferably in a digital marketing role with a focus on paid media or email marketingHands-on experience with media buying tools like Meta Ads Manager, Google Ads, LinkedIn Ads Manager, and/or TikTok Ads ManagerExperience with running multiple simultaneous budgets / campaigns, budget planning / pacing, optimization, A/B testing, and reportingExperience with or fundamental understanding of as many of the following: website analytics (e.g., Google Analytics), marketing automation software (e.g., ActiveCampaign), tag management tools (e.g. Google Tag Manager), and/or conversion trackingExpertise in Microsoft Excel and/or analyzing and synthesizing large data setsExperience with ticketing technologies like Ticketmaster/TM1 and Fevo (preferred)Fundamental understanding of website and landing page UX/UI best practices and SEO (preferred)Comfort working in a fast-paced environment with the flexibility to adapt quickly to changes in business needsBENEFITS :
Competitive SalaryBenefit package including Medical, Dental, Vision, Life Insurance, etc.Traditional and Roth 401K options (with company match)Generous PTOFantastic Fringe Benefits
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:Why are you applying for this role?Why the United Center, Bulls & Blackhawks?What is your desired Salary?