Vice President Marketing - Diversified Real Estate Group

Job Title: Vice President of Marketing - Diversified Real Estate GroupLocation: Charlotte, NCCompany: a leading diversified real estate, homebuilding, and general contracting firmJob Overview: We are seeking an experienced and innovative Vice President of Marketing with a strong background in real estate or homebuilding to lead our marketing efforts across our diverse business lines. The ideal candidate will leverage their industry expertise to develop and execute comprehensive marketing strategies that drive growth, enhance brand awareness, and support sales objectives.Key Responsibilities:Develop and implement marketing strategies for real estate, homebuilding, and contracting divisionsOversee brand management and consistency across all platforms and business unitsLead market research initiatives to identify trends and opportunities in the real estate and homebuilding sectorsManage the marketing budget and allocate resources effectivelyDirect digital marketing efforts, including website optimization and social media campaignsCollaborate with sales teams to create targeted marketing materials and campaignsAnalyze marketing performance metrics and adjust strategies accordinglySupervise and mentor the marketing teamRepresent the company at industry events and in media interactionsQualifications:Bachelor's degree in Marketing, Business, or related field; MBA preferred10+ years of marketing experience, with at least 5 years in a senior roleMust have significant experience in real estate or homebuilding marketingProven track record of successful marketing campaigns in the real estate or homebuilding industryDeep understanding of the real estate market, homebuying trends, and construction industry dynamicsStrong knowledge of digital marketing and traditional marketing channels specific to real estate and homebuildingExcellent leadership, communication, and analytical skillsExperience with CRM systems and marketing automation tools used in the real estate and construction industriesThe ideal candidate will bring a wealth of industry-specific knowledge and a proven ability to drive marketing success in the real estate or homebuilding sector.